Tuesday, July 16
Wednesday, July 17
Thursday, July 18
 
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Time Distributor Success Million-Dollar Sales Marketing Social Media Marketing The Owner's Track Hands-On Technology Training Imprint it Supplier Clinics ASI Product Training
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9:30 a.m.-
10 a.m.
How to Get the Most Out of Your Trade Show Experience
Matthew Cohn, ASI Description
10 a.m.-
10:55 a.m.
Sales
Ad Specialty Crash Course: Sell Successfully Now INTRODUCTORY
Presented by David Blaise,
Top Secrets of Promotional Products Sales
Description
Prospect and Self-Promote With Emotional Intelligence INTERMEDIATE
Presented by Connie Kadansky,
Exceptional Sales Performance
Description
Stand Out From the Competition and Grow Your Business ADVANCED
Presented by Jim Ackerman,
Ascend Marketing
Description
Write Your Plan: Leverage Social Media to Boost Sales
INTERMEDIATE
Presented by Johnny Campbell,
Speak On It
Description
Creating Vector Artwork: The Essentials of Adobe Illustrator *
INTRODUCTORY
Presented by Michael Crawford,
Crawford Creative Group
Description
Make and Take: Experience Multi-Decoration From Concept to Production
10 a.m.-11:30 a.m.
INTERMEDIATE
Presented by Jay Busselle,
Digital Art Solutions
Description
Exhibit Like an Expert: Turn Your Booth Into a Profit Center INTERMEDIATE
Presented by Susan Ratliff,
Susan Ratliff Presents
Description
Boost Sales With the All-New ESP Web Presentations Tool
ALL LEVELS
Presented by Peter Knappenberger,
ASI
Description
11 a.m.-
11:55 a.m.
Marketing
Create an Effective Multimedia Marketing Plan Today
INTRODUCTORY
Presented by Kathleen Booth,
Quintain Marketing
Description
Overcome Cold-Call Reluctance: Your Action Plan INTERMEDIATE
Presented by Connie Kadansky,
Exceptional Sales Performance
Description
Double Your Response Rate to E-mail Campaigns
Presented by Rick Angeloni and Sal De Spirito,
ASI
Description
INTERMEDIATE
Social Media Your Way: Build Your Perfect, Personal Plan INTERMEDIATE
Presented by Jake Krolick,
ASI
Description
Hiring and Training to Get the Most Out of Your Sales Team
EXECUTIVE
Presented by Troy Harrison,
SalesForce Solutions
Description
Mobile Advertising for Suppliers: The How-to Guide
INTERMEDIATE
Presented by Colin Graf,
ASI
Description
ESP Websites: How to Optimize Your Site and Your Sales
ALL LEVELS
Presented by Rob Watson,
ASI
Description
12 p.m.-
12:55 p.m.

Business-Building Strategies
Distributor Success Lunch: Create a Supercharged Workplace
TICKET REQUIRED
INTRODUCTORY

Presented by Andy Cohen,
ASI, and Panel
Description
Lunch and Learn: Make $1 Million This Year
TICKET REQUIRED

INTERMEDIATE TO ADVANCED
Presented by Greg Muzzillo,
Proforma
Description
Serious SEO Strategies: What C-Level Execs Need to Know (Free lunch for distributor/supplier principals. First come, first served)
EXECUTIVE
Presented by Evan Bailyn,
First Page Sage
Description
Rev Up Your Clients' Logos: Use Advanced Tools in Adobe Illustrator*
12:30 p.m.-1:55 p.m.
ADVANCED
Presented by Michael Crawford,
Crawford Creative Group
Description
Logo Makeover: Turn Your Clients' Art Into a Profit-Generator
11:35 a.m.-12:55 p.m.
INTERMEDIATE
Presented by Jay Busselle,
Digital Art Solutions
Description
Top 40 Distributors Panel: How and Why They Buy
(Free lunch for suppliers only)
INTERMEDIATE
Presented by Michele Bell,
ASI, and Panel Description
1 p.m.-
1:55 p.m.
Sales
Increase Your Profits: Make Money From Loyal Clients
INTRODUCTORY
Presented by Don Sanders,
Don Sanders Marketing Description
Diversify Your Customer Base to Increase Sales INTERMEDIATE
Presented by David Blaise,
Top Secrets of Promotional Products Sales
Description
Be a PR Powerhouse: Characteristics of Natural Self-Promoters INTERMEDIATE
Presented by Connie Kadansky,
Exceptional Sales Performance
Description
Content Marketing on the Big Three Networking Sites
INTERMEDIATE
Presented by LynnMarie Earl,
Earl Marketing
Description
Today's Leadership Principles: Inspire, Influence and Achieve Results EXECUTIVE
Presented by Jim Ackerman,
Ascend Marketing
Description
Build Your Sales With Fashion-Forward Wearables Styles
INTERMEDIATE
Presented by Jennifer Dawson,
SanMar Description
Get Your Name in the News: Pro Publicity Secrets ADVANCED
Presented by Susan Ratliff,
Susan Ratliff Presents
Description
Get Better Leads With ASI SmartSales
ALL LEVELS
Presented by Carmine Rauso,
ASI
Description
2 p.m.-
2:55 p.m.
Sales
10 Proven Strategies to Close and Follow Up
Presented by Don Sanders,
Don Sanders Marketing Description
INTRODUCTORY
Reach Out and Sell Someone: Proven Lead-Generation Strategies
ADVANCED
Presented by Troy Harrison,
SalesForce Solutions
Description
The Power of Promotional Products: Use ASI Research to Show Their Impact INTERMEDIATE
Presented by Larry Basinait and Joe Haley,
ASI
Description
Tap Into Pull Marketing: Get Found Online in One Week INTERMEDIATE
Presented by Kathleen Booth,
Quintain Marketing
Description
The 21st Century Leader: Guide Your Organization to Explosive Growth
EXECUTIVE
Presented by Johnny Campbell,
Speak On It
Description
Start Editing Today With CorelDRAW**
INTRODUCTORY
Presented by Jay Busselle,
Digital Art Solutions
Description
Add a Heat-Printing Operation to Your Business Today
INTERMEDIATE
Presented by Carleen Gray,
Stahls' ID Direct
Description
Supplier Marketing Secrets: Use ASI Data to Improve Your Advertising and Sales Efforts
ALL LEVELS
Presented by Chris Lovell,
ASI
Description
Boost Sales With the All-New ESP Web Presentations Tool
ALL LEVELS
Presented by Peter Knappenberger,
ASI
Description
3 p.m.-
3:55 p.m.
Sales
Rev Up Your Prospecting: Triple Your Results in 90 Days
Presented by David Blaise,
Top Secrets of Promotional Products Sales
Description
INTRODUCTORY
Comfortable Customers Buy: Using Buyer Psychology
Presented by Troy Harrison,
SalesForce Solutions
Description
ADVANCED
Ad Agency Secrets: Create Powerful Direct-Response Campaigns
ADVANCED
Presented by Jim Ackerman,
Ascend Marketing
Description
Get 20% More Business With Micro-Target Marketing
Presented by Kathleen Booth,
Quintain Marketing
Description
ADVANCED
New Social Media Marketing Strategies for CEOs
Presented by Johnny Campbell,
Speak On It
Description

EXECUTIVE
Protect Your Clients and Your Company: Product Safety Made Simple (Distributors welcome)
Presented by Michele Bell, ASI
and Panel
Description

INTERMEDIATE
Company Stores Made Simple: Use ESP Websites to Quickly Build Your Store
Presented by Rob Watson,
ASI
Description

ALL LEVELS
4 p.m.-
4:55 p.m.
Sales
Create Instant Credibility: Become a Promotional Consultant
Presented by David Blaise,
Top Secrets of Promotional Products Sales
Description
INTRODUCTORY
Name Your Price, Get It and Close The Sale
Presented by Troy Harrison,
SalesForce Solutions
Description
ADVANCED
Make Customer Service Your Top Marketing Tool
Presented by Jim Ackerman,
Ascend Marketing
Description
ADVANCED
Close Sales on Social Media: Virtual Selling Strategies
Presented by LynnMarie Earl,
Earl Marketing
Description
ADVANCED
Interactive SEO Workshop: Get Your Website Found Today
Presented by Evan Bailyn,
First Page Sage
Description
EXECUTIVE
Cutting-Edge Graphics: Amazing Visual Effects With CorelDRAW**
Presented by Jay Busselle,
Digital Art Solutions
Description

INTERMEDIATE
The Catalog Doctor: A Private Critique With ASI's Catalog Pro (By appointment)
Presented by Tom Augeri,
ASI
Description

ALL LEVELS
Get Better Leads With ASI SmartSales
Presented by Carmine Rauso,
ASI
Description

ALL LEVELS
5 p.m.-
6 p.m.
Women's Networking Reception: Increase Your Sales Today – Hosted by Chris Lovell
Chris Lovell, ASI Description
 
* It is recommended that you bring your own laptop to this session. Laptop requirements: CS4 (with most current updates) is strongly recommended; CS2 and CS3 versions are acceptable, though some instructions may vary.

** It is recommended that you bring your own laptop to this session. Laptop requirements: A full version of CorelDRAW: X4 (with most current updates) is strongly recommended; X2 and X3 versions are acceptable.