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Grow Your Sales and Double Your Income Selling Creative Marketing Campaigns
Cliff Quicksell, Jr.	Tuesday, 8:30 a.m.-5:00 p.m. Sales and Marketing .60 CEU $149 before June 27/$199 after June 27/Lunch & Learn ticket included More than 2,500 of the most successful distributors have participated in this course and say it changed the way they think about margins. It gave them a higher level of understanding and appreciation of the value and power of ad specialties and doubled their income. This interactive, hands-on learning experience will involve and train you to diagnose, develop and sell strategic and powerful promotional campaigns at incredible margins. Learn how to identify clients you can help and uncover their most pressing issues and most ambitious goals. Offer solutions your clients never dreamed they could achieve with reasonably priced and targeted ad specialty campaigns. A major emphasis will be placed on understanding the creative process, including how it works and how to use it anytime you need it; and the interview process, including how to peel back the layers and unearth your clients’ real ambitions. Understand the power of ad specialties in the promotional marketing mix Master developmental tools and techniques for driving an effective promotional marketing campaign Refine your prospecting, interviewing and presentation skills Deliver what your clients really want Unleash your creativity AND put it into practical use Develop your team to produce creative client solutions with fresh ideas and proven marketing tactics Cliff Quicksell, Jr., Cliff Quicksell & Associates Cliff Quicksell, Jr. has designed and sold more award winning promotional marketing campaigns than any other distributor in the promotional products industry. He has been a distributor, a supplier and a trainer in our industry for more than 22 years all the while sharing his secrets to success in creative marketing. His vast industry experience and research into what clients really want from distributors have helped him build a thriving training and consulting business in our industry.

Selling Online Company Stores and Keeping Them Profitable
Mitch Emoff Bobby Lehew	Tuesday, 8:30 a.m.-11:45 a.m. Sales & Marketing .30 CEU $89 before June 27/$129 after June 27 Demand for online company store programs is growing fast! Learn how to sell, set-up and maintain a robust program for your clients and bring home a significant return. A special emphasis will be placed on selling the company store and positioning your company for future profits through successfully managed programs. Learn the three most important secrets to profitable stores, plus how to: Identify clients who would benefit from a company story program Sell online company stores to new or existing accounts Determine whether a client needs an inventory-based or virtual program Select and/or develop technology partners and tools Maintain or outsource fulfillment service needs Set-up your infrastructure in both sales and support roles Establish and manage inventory, warehousing and distribution services Determine proper metrics for maintaining healthy stores Mitch Emoff, Goldner Associates, Inc. Mitch Emoff is Executive Vice President of Goldner Associates, Inc., a Top 60 national industry distributor founded in 1951. Mitch’s 22 years of industry experience has focused on productive ways to grow a strong business infrastructure as well as how to effectively manage and grow profitable fulfillment programs. He is past President of his regional association, conducts training sessions at The ASI Shows, has been a feature columnist for Counselor magazine and has served as President of PeerNet. Bobby Lehew, ROBYN Bobby Lehew is Director of Operations for ROBYN, a fulfillment company that creates and distributes branded products and collateral printed materials through private-label company stores. A passionate believer in the effectiveness of well-placed promotional marketing and the strategic significance of well-managed brand assets, Bobby cut his teeth 15 years ago in the industry packing boxes for a corporate catalog program. Now he oversees a multi-million dollar distributorship. With an exceptional staff, ROBYN has doubled its sales since 2002 due to a direct emphasis on company stores.

Mission Possible: Starting Smart with an Outside Sales Force
Dave Fellman	Tuesday, 1:30 p.m.-5:00 p.m. Distributor Management & Supplier .30 CEU $89 before June 27/$129 after June 27 DON’T JUST HOPE FOR SALES GROWTH...MAKE IT HAPPEN! Effective sales management is a combination of four inter-related activities: hiring, training, monitoring and motivating. This comprehensive program will cover how to: And, where to look for high-quality sales candidates Provide the knowledge that is critical for success Track a salesperson’s efforts and motivate them effectively Create a three-level sales compensation plan Solve many common sales management problems David Fellman, David Fellman & Associates Dave Fellman is President of David Fellman & Associates, a consulting firm serving numerous segments of the graphic arts industry. He is also a frequent and popular speaker who has delivered seminars and Keynotes at hundreds of events across the United States, Canada, England and Australia.