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Timothy M. Andrews is President and CEO of the Advertising Specialty Institute, the largest marketing and media organization serving the advertising specialty industry. Prior to his position at ASI, he served for three years as Chief Executive Officer of Primedia Business Magazines, and before that he spent 16 years at Dow Jones & Co., publisher of the Wall Street Journal. |
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Don Arbuckle started his distributorship, Creative Resources, Inc., in 1999 and it has been growing strong for over nine years. Previously, Don designed, developed and delivered technical training programs and personal and executive development. Don sits on ASI's Production Ready Artwork (PRA) Committee and was instrumental in the creation and release of electronic standards for our industry.
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Michele Bell is Editor of Supplier Global Resource and Senior Editor of Counselor magazine. Prior to ASI, Michele was an Editor at TV Guide and Whittle Communications. She recently won two FOLIO awards for best feature writing: The Gold Award for her June, 2008 Counselor cover story on price increases and the Silver Award for her Nov/Dec, 2007 Supplier Global Resource feature on product liability. |
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What do the industry's first video podcast, audio podcast, Extreme Makeover and theme song all have in common? Industry entrepreneur, author and business consultant David Blaise. In 1998, he created Top Secrets of Promotional Products Sales, the industry's premier success system in a box. Since then, he has built the most recognized and successful training brands in the industry, including Top Secrets of Multi-Million Dollar Producers, Sledgehammer Marketing, The Ultimate Makeover System and The Power of Promotional Products. Currently, David's company helps thousands of industry professionals each year to increase sales, improve profit margins and grow their businesses on a guaranteed basis. |
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Jay Busselle began his graphics career at the age of 14, printing bootleg surf, skateboard and band T-shirts. After learning valuable lessons about copyright law, Jay landed a real job as a cut-and-paste artist for the Yellow Pages. It wasn't long before Jay saw the advantages of working for his parents' screen printing and promotional product agency. Jay developed into top-producing sales professional, and 28 years later has almost grown up. He is the father of six great kids and serves as General Manager of Digital Art Solutions, a Phoenix-based software company that makes artwork easy for distributors and suppliers. |
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Karyn Coates is the Executive Director of ASI's Customer e-Media. Since the launch of LogoMall in 1995, Karyn has consulted with hundreds of distributors on web marketing and site design. Karyn now directs the e-Media group that produces member's web sites, marketing emails and online advertising. Karyn has a bachelor's degree in Marketing from Pennsylvania State University. Read Karyn's LogoMall blog at logomallinsidescoop.blogspot.com. |
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Andy Cohen is Editor of Counselor magazine. He previously was Editor of Incentive & Potentials magazine at The Nielsen Company in New York. While working for Nielsen, Andrew's work received four Jesse H. Neal Awards, the highest honor in business journalism. This year, under Andrew's leadership, Counselor magazine just received its second consecutive Neal Award for its annual State of the Industry issue.
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Vice Chairman of the ASI Family of Companies (composed of The ASI Show! ®, ASI Computer Systems ®, and ASI ®), Matthew Cohn has launched businesses in publishing, e-commerce, trade shows and medical information. Matthew has also served as President, Education Chair and Treasurer of the Philadelphia Chapter of the Young Entrepreneurs Organization and is on the board of the Philadelphia Chapter of the Young President's Organization (YPO). The Philadelphia Business Journal recognized him in their "40 Under 40" awards, and he was named among the "Top 100 People to Watch" by Business Philadelphia magazine, as well as one of the "100 Most Influential People" in the trade show industry by Tradeshow Week. |
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Michael Crawford is an award-winning graphic designer and consultant. He has worked as an art director for advertising agencies and promotional products suppliers. Michael recently opened his own promotional products distributorship, Crawford Creative Group, LLC, a multi-service agency, which includes promotional products as its core media. Michael also teaches visual communications, marketing, sales and advertising design at local colleges and high schools. |
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Dale Denham is a Senior Vice President at the Advertising Specialty Institute. Dale joined ASI in 2000 and is responsible for ASI's information, technology and business development, including strategic relationships with key partners UPS and OfficeMax. |
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Danny Friedman has been in the promotional products industry for over 12 years and is a multi-million dollar producer. Danny's clientele includes some of the top companies in the Fortune 500. Danny has been a sales manager and sales trainer for the last nine years. He combines his promotional products industry experience along with other industries he has been in that include office products, real estate and being a multi-line representative in the sporting goods industry. |
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Joe Fleming joined ASI in 2002 with over 15 years of sales and entrepreneurial experience. He is currently Director of Distributor Sales for the Midwest region where he and his account executives help numerous distributors build their business and improve their performance. |
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Marc Held is one of the most energetic speakers in the apparel industry today. He's trained thousands of industry salespeople with his turbo-charged presentations, conveying his knowledge learned over 13 years in the promotional products, screen printing, embroidery and sporting goods industries. As National Sales Director at Bodek and Rhodes, he consistently earns the highest in speaking marks, but also numerous sales honors including the Advertising Specialty Institute's Rep of the Year in 2007 and Rep of the Year honors from Adventures in Advertising franchises two years in a row. He's been an accomplished wearables educator, as one of the pioneers of Bodek and Rhodes' Wearables University training series since 1999. |
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Mary Kilburn is co-founder of DinoMar, an industry consultancy helping firms quickly increase sales and profits and brand and position themselves for long-term success. As DinoMar's principal consultant, Mary brings 32 years of industry experience developing sales and marketing plans, market evaluations and strategies, representative programs and catalog and material design in promotional products and peripheral industries. |
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Paul Kory is the National Accounts Manager for Vantage Apparel and a 17-year veteran of the promotional products industry. He specializes in decorated apparel and brings executive-level sales and management experience to his sessions. |
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Jake Krolick is ASI's Marketing Manager for supplier online products and support. He has helped ASI launch a successful video program and also works in video outside of the advertising specialty industry. Jake has extensive experience in video and has produced more than 40 ASI short online videos. |
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Bobby Lehew is Director of Operations for ROBYN, a fulfillment company that creates and distributes branded products and collateral printed materials through private-label company stores. A passionate believer in the effectiveness of well-placed promotional marketing and the strategic significance of well-managed brand assets, Bobby cut his teeth 15 years ago in the industry packing boxes for a corporate catalog program. Now he oversees a multi-million dollar distributorship. With an exceptional staff, ROBYN has doubled its sales since 2002 due to a direct emphasis on company stores. |
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People who know Lisa Leitch describe her as a fireball. Contributing to a wealth of marketing, promotions and hands-on sales experience, Lisa delivers results. As a national advertising manager, Lisa understands the client and buyer's perspective. As a multi-million dollar salesperson and VP of sales for one of the largest Canadian promotional distributors, selling to IBM, Hershey, Daimler Chrysler and YTV, she knows the promotional industry. And as a strategist, speaker and trainer with her company Teneo Results, it is Lisa's goal to help you accelerate your sales performance and differentiate yourself as a promotional expert. |
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Ed Levy is Director of Software Products at Hirsch International and Owner of Digitize4u, an embroidery and digitizing operation. A 22-year industry veteran, Ed has owned screen printing, embroidery and digitizing businesses. In 2001, Ed began consulting and founded EmbForum, a professional Tajima DG/ML by Pulse software users group. He is a sought-after consultant and trainer with clients in the U.S., Canada, Mexico, Barbados and Jamaica. As a prominent industry educator he presents a wide range of seminars for industry events, is a pioneer in webinar education and has been a panelist for Stitches Roadshow events. He also serves on the advisory board of Stitches. |
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Melinda Ligos is Editor-in-Chief of ASI magazines. Before joining ASI, she spent more than 13 years at Nielsen Media in New York, overseeing a group of business-focused magazines that included Sales & Marketing Management magazine. Under her leadership, ASI magazines have been honored with two Neal Awards from American Business Media and six FOLIO awards. She also has been a frequent contributor to the business section of The New York Times. |
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Christine Lovell is Senior VP of Sales at ASI. Chris has 18 years experience assisting industry suppliers to quickly increase sales and profits, as well as helping to brand and position their firms for long-term success. A skilled marketing specialist, Chris is well-known for her ability to help suppliers succeed quickly and has helped successful firms become industry icons. She has countless success stories and case histories from which to draw examples, and insights into what makes and keeps an industry supplier on top. |
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Rosalie Marcus, The Promo Biz Coach, shortens the learning curve for people in the promotional products industry, teaching them how to get more sales, more clients and more income fast! Rosalie is the creator of The Fast Track to Promotional Products Sales Success: How to Make More Money in Promotional Products Sales, and the facilitator of the Women's Selling Advantage Success Circle. A successful distributor herself, Rosalie is passionate about inspiring promotional products distributor professionals to grow their sales. |
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Don Mennig is a 15-year marketing communications veteran and the Executive Director of Marketing at ASI. Before joining ASI, Don ran his own advertising agency and directed the marketing functions for several high technology firms. He has produced branding and advertising campaigns for companies such as Agilent, McDonalds and Unisys and has helped over 50 small businesses gain traction and find success in both |
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Jeff Meyer has been involved in various aspects of finance for over 24 years. Jeff qualified as a CPA in the state of Indiana where he worked for the Big Five international accounting firm Ernst & Young. Jeff has been active in the advertising specialty industry for over 20 years in various CFO and CEO capacities for a large group of supplier and consummated many mergers and acquisitions and performed valuations on many more. |
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Butch Peyton, Support Representative for ASI Computer Systems (ASICS), has addressed the questions and supported the needs of all ASICS customers for 18 years. In addition, he has been a senior trainer for over 15 years on all aspects of ProfitMaker, Fulfillment and ProfitPro. |
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Mike Place is the Director of Sales & Marketing for ASI Computer Systems (ASICS).
Over the last five years, Mike has been in countless ASI distributor and supplier offices demonstrating the ProfitMaker software system, and learning about typical challenges and opportunities that can be solved with software. Prior to joining ASICS, Mike owned and operated a technical consulting company for about 10 years, and has also been involved with his family's business as long as he can remember. This experience gives him unique insight into business problems and solutions from the perspective of the business owner. |
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Sharon is the Data and Process Manager for the ESP Online Information Team. Additionally, she oversees the quality assurance process, ensuring the accuracy of information used by all of ASI's 30,000+ distributor ESP users. She has been with ASI for over 10 years working in the EIT department. Sharon possesses extensive knowledge of the data and plays and integral role in educating suppliers on their product presentation on ESP Online. |
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Cliff Quicksell, Jr., has been a distributor, a supplier and a trainer in the industry for over 25 years, all the while sharing his secrets to success in creative marketing. Cliff is the proud recipient of more than 30 industry awards for marketing and creativity. He has also won over nine industry speaking awards for his delivery, content and audience appeal. Cliff's vast industry experience and research into what clients really want from distributors have helped him build a thriving training and consulting business in our industry. |
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Kris Robinson is Vice President of PromoShop, inc/ecopromos.com; a $32 million distributorship. A 15-year industry veteran, Kris was named HALO's ‚¬Å“Salesperson of the Year in 2000. From his Boise, ID office, Kris actively works to save the earth's vital resources while revolutionizing the way the advertising specialty industry thinks and responds to the environment and our need to reduce our carbon footprint on a global level. He founded the industry's first ‚ eco-friendly division for PromoShop, ecopromos.com, which focuses on the development of sustainable products. |
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Nicole Rollender is editor of Stitches and Wearables magazines. She has more than 10 years of experience writing and editing for national publications. Nicole has a MFA in journalism from Penn State University, and has taught college-level writing courses. |
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People talk about Fern Silver and how her contagious enthusiasm, boundless energy, knowledge and passion for our industry have helped them succeed. With over 25 years of industry experience, Fern will give you the tools to raise your bottom line during her invigorating, eye-opening powerful sessions. Distributors proclaim that attending a Fern Silver workshop is like chugging a Red Bull energy drink filled with new fresh ways to excel. As a keynote speaker and workshop leader she has stimulated success for thousands of people worldwide by teaching them the skills and attitudes it takes to achieve high sales, outstanding customer service, outrageous leadership and top management skills that inspire greatness. |
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Dave Vagnoni is a Staff Writer for ASI, reporting for Counselor and Counselor PromoGram. In November of 2008, he debuted on ASI Radio and continues to contribute as an occasional guest. He also supports ASI TV in a variety of roles. Previously, Dave worked as an Emmy-nominated TV reporter at multiple network affiliates, most recently at WHTM-TV ABC in Harrisburg, PA. He was recognized as one of the top TV writers in the country in 2004, honored by his peers with a National Edward R. Murrow Award. He has appeared on CNN, Headline News and Comcast Sportsnet in Philadelphia. |
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