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FREE!
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David Blaise, Top Secrets of Promotional Products Sales
Sunday, 9 a.m.-9:45 a.m.
.10 CEU
Register for this Session
Success begins with a clear understanding of the fundamentals. In this overview, you'll learn:
- The single favor that determines 85% of your customer service success
- The best way to leverage your supplier relationships
- Industry price codes (and how the money pot is split)
- Art vs. artwork: What's acceptable and what's not
- Industry charges and buzzwords: A quick guide to setup procedures and imprinting methods
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David Blaise, Top Secrets of Promotional Products Sales
Sunday, 10 a.m.-11 a.m.
.10 CEU
Register for this Session
What does a typical client want from you? What does he or she expect? In order to help our clients and position ourselves as promotional consultants, we need to get inside our clients’ heads and understand their mindset. In this session, we’ll reveal the top 10 criteria that advertising specialty clients say are most important to them in their dealings with distributors. Then, we’ll expose “the inner monologue…” the things that clients are thinking but will never tell us out loud. |
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Rosalie Marcus, PromoBizCoach.com
Sunday, 11:15 a.m.-12:15p.m.
.10 CEU
Register for this Session
A seasoned promotional products distributor reveals the most common mistakes new distributors make and how to avoid them. Learn the expensive lessons from those that came before you, and you are much more likely to experience immediate success in the advertising specialties business. |
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Lisa Leitch, Teneo Results
Sunday, 1:30 p.m.-2:30 p.m.
.10 CEU
Register for this Session
Are you selling stuff or are you selling promotional solutions? The key to success is positioning yourself as an expert... but how do you do that when you’re new to the industry? Clients are looking for you to provide more than just promotional products with great service and on-time delivery. They want you to understand their marketing objectives and develop promotional campaigns to achieve their goals. This task is much easier than you think, using the seven-step consultative selling approach. Join us and learn how to brand yourself as a proactive advertising specialties consultant. |
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David Blaise, Top Secrets of Promotional Products Sales
Sunday, 2:45 p.m.-3:45 p.m.
.10 CEU
Register for this Session
In every profession, specialists get paid more than general practitioners. For this reason, it’s a good idea for every industry professional to learn how to cash in on niche markets and grow your client base proactively. In this session, we’ll discuss the primary methods of growing your business, reveal the top buyers of promotional products and work with you to develop a plan for approaching them. |
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David Blaise, Top Secrets of Promotional Products Sales
Sunday, 4 p.m.-5 p.m.
.10 CEU
Register for this Session
In ad specialty sales, whoever is asking the questions controls the conversation. That’s why it’s critical to have an arsenal of proven rapport-building tools and questions that you can use to qualify clients, diagnose promotional problems and position yourself as a solutions provider. This session delivers the goods on what to say, how to say it and to whom. You’ll get specific, word-for-word questions designed to open clients up and position yourself as a true promotional expert. |
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Schedule at a Glance
Deciding what classes to attend at ASI New York has never been easier. Click here for the entire ASI Education schedule for ASI New York, March 8-10.
To search by education track, click here for session descriptions within the categories that match your interests and business needs. |
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| Speaker Biographies
The ASI Show has assembled a symposium of industry experts to present cutting-edge business ideas to help you successfully maximize your bottom line... [More]
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| New Distributor Success Track
The advertising specialty industry can be overwhelming, especially if you’re a new distributor trying to break in and establish yourself as an expert in the field... [More]
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Join us for a networking lunch with your peers and learn firsthand from an industry pro how to best develop and work with your supplier network... [More] |
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As the promotional products industry consolidates, new players emerge and startups operate in an online world, customer service excellence will define who wins...and who doesn’t... [More] |
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Join ASI President & CEO Timothy M. Andrews for breakfast as he grills a “mystery guest” (a prominent industry supplier or distributor) on the hottest, current topics that affect the advertising specialty industry.... [More]
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• March 8-10 • The Javits Center |
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