As the promotional products industry consolidates, new players emerge and start ups operate in an online world, customer service excellence will define who wins...and who doesn’t.
During this motivating keynote, Mary Lou will share leading insights of what Just Ask a Woman has learned from a decade of research with 12,000 female consumers and professionals across dozens of industries. You'll learn how women, the most deliberate, detail-oriented and powerful consumers, are the key to unlocking what works in providing customer service excellence.
Whether you’re a man or a woman in our industry, this is your chance to tap into the truths about service...what works, what doesn’t, what can make or break your business this year.
Founder and CEO of Just Ask a Woman, Mary Lou leverages her 25 years as a leading marketer, communicator, sales motivator and senior executive. She’s a highly-sought speaker and a gifted writer with two bestselling books and a national women’s magazine column. She also co-starred on ABC’s primetime new product competition, "American Inventor," and is now the women’s correspondent for the CBS Early Show.
Her successes as Director of Advertising at Avon Products, EVP of ad agency DDBNeedham Worldwide and CEO of NY agency N.W. Ayer, won Mary Lou her industry’s highest awards, including Woman of the Year from Advertising Women of New York in 1995 and the 1997 Matrix Award from New York Women in Communications.
|
 |
