In-Depth Full- & Half-Day Workshops

Thursday, January 3 • 9:00 a.m. – 5:00 p.m.
Track: New Distributor
CEU .60
$149 before Dec. 7/$199 after Dec. 7/Lunch and Learn ticket included

Whether you're brand new to the industry or just looking for specific strategies to quickly boost your sales and profits, this session is highly recommended. Learn what's most important to promotional products clients and how to deliver it. Find out which industries are likely to spend the most money with you. Discover the four methods for growing your promotional products sales. Learn how to avoid the data dump and master the highly professional "diagnostic" approach. No theory here. Everything is tested, proven and industry specific. Walk away from this session with the action strategies you need to quickly build a profitable client base.

David Blaise, Top Secrets of Promotional Products Sales
What do the promotional product industry's first audio podcast, video podcast and theme song have in common? They were all created by entrepreneur, author and business consultant David Blaise. David is a direct marketing and advertising expert with nearly 20 years experience in the promotional products industry. He currently provides consulting, coaching and training to many of the top names in the industry. He is the author of Sledgehammer Marketing, Top Secrets of Promotional Products Sales, Getting Started and co-author of the industry best-seller The Power of Promotional Products.

Thursday, January 3 • 9:00 a.m. – 5:00 p.m.
Track: Sales and Marketing
CEU .60
$149 before Dec. 7/$199 after Dec. 7/Lunch & Learn ticket included

More than 2,500 of the most successful distributors have participated in this course and say it changed the way they think about margins. This session gave them a higher level of understanding and appreciation of the value and power of ad specialties — and doubled their income.

Plan to attend this interactive, hands-on learning experience and be able to diagnose, develop and sell strategic and powerful promotional campaigns at incredible margins. Learn how to identify clients you can help and uncover their most pressing issues and ambitious goals. Offer solutions your clients never dreamed they could achieve with reasonably priced and targeted ad specialty campaigns. During this workshop, a major emphasis will be placed on understanding the creative process, including how it works and how to use it anytime you need it; and the interview process, including how to peel back the layers and unearth your clients’ real ambitions.  Plus, you'll...

• Understand the power of ad specialties in the promotional marketing mix
• Master developmental tools and techniques for driving an effective promotional marketing campaign
• Refine your prospecting, interviewing and presentation skills
• Acquire new ways to deliver what your clients really want
• Unleash your creativity AND put it into practical use
• Learn how to develop a team who will produce creative client solutions with fresh ideas and proven marketing tactics

Cliff Quicksell, Jr., Cliff Quicksell & Associates
Cliff Quicksell, Jr. has designed and sold more award winning promotional marketing campaigns than any other distributor in the promotional products industry. He has been a distributor, a supplier and a trainer in our industry for more than 22 years, all the while sharing his secrets to success in creative marketing. His vast industry experience and research into what clients really want from distributors have helped him build a thriving training and consulting business in our industry.

Thursday, January 3 • 8:30 a.m. – 11:45 a.m.  
Track: Distributor Management
.30 CEU           
$89 before Dec. 7/$129 after Dec. 7

DON'T JUST HOPE FOR SALES GROWTH...MAKE IT HAPPEN! Effective sales management is a combination of four inter-related activities: hiring, training, monitoring and motivating. This comprehensive program will cover how to:

• And, where to look for high-quality sales candidates
• Provide the knowledge that is critical for success
• Track a salesperson's efforts and motivate them effectively
• Create a three-level sales compensation plan
• Solve many common sales management problems

Dave Fellman, David Fellman & Associates
Dave Fellman is President of David Fellman & Associates, a consulting firm serving numerous segments of the graphic arts industry. He is also a frequent and popular speaker who has delivered seminars and keynotes at hundreds of events across the United States, Canada, England and Australia.

Thursday, January 3 • 8:30 a.m. – 11:45 a.m.
Track: Sales & Marketing
.30 CEU
$89 before Dec. 7/$129 after Dec. 7

Demand for Online Company Store programs is growing fast! Learn how to sell, set-up and maintain a robust program for your clients and bring home a significant return. A special emphasis will be placed on selling the company store and positioning your company for future profits through successfully managed programs. Learn the three most important secrets to profitable stores plus how to:

• Identify clients who would benefit from a company story program
  
• Sell online company stores to new or existing accounts
  
• Determine whether a client needs an inventory based or virtual program
  
• Select and/or develop technology partners and tools
  
• Maintain or outsource fulfillment service needs
  
• Set-up your infrastructure in both sales and support roles
  
• Establish and manage inventory, warehousing and distribution services needed
  
• Determine proper metrics for maintaining healthy stores
  

Mitch Emoff, Goldner Associates, Inc.
Mitch Emoff, CAS, is Executive Vice President of Goldner Associates, Inc., a Top 60 national industry distributor founded in 1951. Mitch’s 22 years of industry experience has focused on productive ways to grow a strong business infrastructure as well as how to effectively manage and grow profitable fulfillment programs. He is past President of his regional association, conducts training sessions at ASI and PPAI shows, has been a feature columnist for Counselor magazine and has served as President of PeerNet.

Bobby Lehew, ROBYN
Bobby Lehew, CAS, is Director of Operations for ROBYN, a fulfillment company that creates and distributes branded products and collateral printed materials through private-label company stores. A passionate believer in the effectiveness of well-placed promotional marketing and the strategic significance of well-managed brand assets, Bobby cut his teeth in the industry packing boxes for a corporate catalog program fifteen years ago and now oversees the multimillion dollar distributorship. With an exceptional staff, ROBYN has doubled their sales since 2002 due to a direct emphasis on company stores.

Thursday, January 3 • 1:45 p.m. – 5:00 p.m.
Track: Distributor Owner
.30 CEU
$89 before Dec. 7/$129 after Dec. 7

To truly have a successful business and a life, you must align your personal and business goals, and put systems in place that create focus, save time, make money and drive profit. Discover how to reach your full potential, run a high-performance business and still have time to enjoy your life. Thousands of business owners are succeeding at a higher level, because they have learned to eliminate the obstacles, real and perceived, that were keeping them from reaching the top. If you want to run your business with less stress and more profit, The Entrepreneur’s Success Code™ will help you:

• Create a clear business vision
• Communicate with power and purpose
• Eliminate barriers to growth and success
• Develop customized, realistic and actionable business sales strategies
• Increase productivity and effectiveness of you and your staff
• Motivate others for maximum performance
• Put systems in place to measure ROI and produce results that exceed your goals

Jeff Burrows, The Entrepreneur’s Success Code™
For over 20 years Jeff Burrows has helped people grow themselves and their businesses, without sacrificing their personal lives or their dreams. He is a contributing Trump University faculty member and author of The Entrepreneur’s Success Code™.  Jeff has been an entrepreneur all his life, with successful careers in business, radio and television and the investment banking world. Today he owns www.jeffburrows.com and serves as a master coach to business owners and senior level managers. Jeff strategically teaches proven life and business development systems.