ASI Member Breakfast served at 7:30 a.m.
(Limited availability; first-come, first-served)
This high-energy, fast paced, humorous program has received outstanding reviews from organizations around the globe. During his presentaion, Jeff will walk you through a marketing "blueprint" that can apply to any sized organization. Additionally, you will learn a proven 5-step process to re-evaluating your marketing and advertising techniques. Jeff will share many of his 101 secrets to gaining marketing prowess to increase your bottom line.
Participants will be able to:
Agree on what they really do for a living
Develop a 6-step 'filter' through which every new marketing idea must pass to make it viable in their business
Discuss the benefits to increasing their presence with their market
Analyze the difference between sales and marketing
Review the advantages to having a written marketing plan
Develop the blueprint of a marketing plan for their businesses
Discuss on-line marketing; analyze effective strategies for their organization
Choose between 25+ creative marketing techniques that get them recognized in the marketplace
Look at un-traditional ways to market on a shoestring budget
Discuss ways to be more creative in their marketing mix
Jeff Tobe,CoLOriNg OuTsiDe The LiNes™ Jeff Tobe was just selected as one of the top 15 speakers in North America by readers of Convention and Meetings Magazine. A Certified Speaking Professional, Jeff has also been dubbed by Insider Magazine as the “The Guru of Creativity.” Jeff presents more than 100 programs each year to organizations that need to stay ahead of their marketplace. His background as an award-winning promotional products distributor helped him develop his approach to creative selling and made him the leading authority in creativity-in-business.
