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Harry Beckwith Keynote:
You, Inc. The Art of Selling Yourself

Friday, April 11 • 8:15 a.m. - 9:45 a.m. FREE!
Sponsored by ASI Catalogs, asi/33020

ASI Member Early Riser Breakfast begins at 7:45 a.m. (Limited seating; first-come, first-served)

What makes you different? Do your prospects understand it and respond strongly to it? Is your message getting through? Are your differences vivid to someone who needs your services? Is your brand defined and consistent in everything clients see – from your business cards to your invoices? During this unique program, sales and marketing positioning expert Harry Beckwith will clearly explain the four keys to growing a service business by drawing on examples, such as the mysterious success of Yahoo!, Pablo Picasso, Bell South and many stories from Fortune 200 clients. You'll learn how to convey distinctive, powerful and memorable messages in a way that vividly conveys your position, brand and stature – and the difference you can make in your clients' and customers' lives. Plus, you'll discover the art of selling yourself to make yourself unforgettable and drive business to you!
 
 
Harry Beckwith
Harry Beckwith works with 23 Fortune 500 companies and is the branding consultant to the world's premier brand consultancy. He has appeared on CNN, given Keynote addresses to Microsoft, Disney and ABC, and authored the critically acclaimed international business bestseller, Selling the Invisible. Praised by executives worldwide, Invisible appears in thirteen translations and was featured on the Business Week bestseller list for three consecutive years. His newest book, You, Inc. The Art of Selling Yourself, which he co-authored with his wife and business partner Christine Clifford Beckwith, was released last Spring by Warner Books.

Beckwith Partners advises technology, financial and professional service clients on positioning, branding, customer retention and communication strategies. The firm's work has been featured in Newsweek, Wall Street Journal, Business Week, Inc., Advertising Age and AdWeek and has won The American Marketing Association's highest honor, the Effie.