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Lunch & Learn with Nate Booth:
Get What You Want by Giving Your Clients
What They Uniquely Desire

Wednesday, April 9 • 12:00 p.m. – 1:30 p.m.
Sponsored by SHEPENCO/Shelbyville Pencil, asi/86850
$29 in advance/$39 on site/FREE with full-day paid seminar

The Golden Rule, “Treat others in the way you would like to be treated.” The Golden Rule is a powerful principle, but it has one shortcoming. Everyone wants to be treated, served and influenced differently. This variety of desires is what makes all client relationships interesting and challenging. It’s also the reason you can’t take a cookie-cutter approach to sales in today’s diverse world. The good news is this variety of desires creates tremendous opportunities for the companies and people who “treat others in the unique way they want to be treated.” Learn how to discover the unique desires of your customers. Then, whenever possible, give them what they want, in the way they want it, to create mutually beneficial relationships that stand the test of time. Here are a few of the dynamic and impactful strategies that will be discussed:

• How to quickly “get on the same wavelength” with almost anyone you meet
• The two questions you need to ask to quickly and precisely discover what people want and how they want it
• How to use the Five Lifestyle Groups as a guide to sales
• How to use Value Links to connect your creative ideas to people’s unique desires
• Four Costly Mistakes most people make when dealing with customers/clients
• Three 60-second strategies for dealing with difficult people
• How to consistently get what you want in life by giving others what they uniquely desire

Nate Booth
Over the past 25 years, Nate Booth has presented over 2,000 programs to audiences around the world. His high-energy and entertaining programs are packed with information that will improve your business and change your life. Nate has worked closely with Anthony Robbins in the development and delivery of corporate training programs. He is the author of Thriving on Change: The Art of Using Change to Your Advantage and The Diamond Touch: How to Get What You Want by Giving Others What They Uniquely Desire. Additionally, he is the creator of the audio program, DreamQuest: The Journey to the Life of Your Dreams.