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FOR IMMEDIATE RELEASE
Contact: Daniel Hagan
Phone: 215-953-3773
Email: dhagan@sms-team.com
The ASI Advantages Roadshow Acquires PromoShows
East Coast Showcases Bringing Together the Two Largest
Traveling Shows in the Northeast
TREVOSE, PA — (July 30, 2007) — The ASI Advantages Roadshow, run by The ASI Show, is pleased to announce the acquisition of PromoShows East Coast Showcases, consisting of the East Coast Business Gifts and Promotional Products Showcase (originally scheduled for August 27-31, 2007 [now being merged with the Advantages Roadshow Northeast week September 17-21]) and East Coast Super Showcase (January 7-10, 2008). For over 20 years, PromoShows, owned by Paul Jenne, has been bringing together suppliers and distributors on the East Coast — and the January show has attracted more distributors than any other traveling show. PromoShows’ two East Coast Showcases will be merged with the Advantages Roadshow to produce an even bigger and better experience for exhibitors and attendees.
Matthew Cohn, President of The ASI Show and Advantages Roadshow, is very enthusiastic about the acquisition of PromoShows’ East Coast Showcases. Cohn stated, “We are excited to be combining the industry’s two strongest Northeast traveling shows. The East Coast Showcases are the longest-running, best-attended traveling shows in the Northeast. By merging these events with the Advantages Roadshow, suppliers and distributors will benefit from an even stronger business-building experience, adding more value to their time out of the office.” Cohn added, “All existing Promoshows exhibitors will be able to exhibit at the larger combined event starting in September. We look forward to working with PromoShows exhibitors and welcoming all PromoShows attendees to the Advantages Roadshow for free.”
Paul Jenne from PromoShows had this to say about the acquisition, “After 30+ years in the promotional products industry, I feel there is no better natural fit than joining the East Coast Showcases with the Advantages Roadshow. The Advantages Roadshow puts on a first-class event, and the combination of these industry shows will offer exhibitors and attendees the largest, most productive traveling show in the Northeast.”
The 2008 Advantages Roadshow schedule will be announced in the next two weeks. The three-week, fall calendar featuring the Northeast (combining the Advantages Roadshow and Promoshows), September 17-21; Midwest, September 24-28 and California, October 2-5, can be found at www.asishow.com. To better serve the industry, PromoShows’ East Coast Business Gifts and Promotional Products Showcase will be merged into the Advantages Roadshow Northeast week, already scheduled for September 17-21, 2007 (visiting Baltimore, Philadelphia, Northern New Jersey, Long Island and New York).
Norman Cohn, Chairman of ASI, shared, “The acquisition of PromoShows’ two East Coast Showcases reaffirms ASI’s commitment to delivering the best traveling show in the northeast, featuring innovative, leading exhibitors, top-notch education and the most distributors.”
The Advantages Roadshow features free education from 8:00 a.m. – 9:00 a.m. (sponsored by Fields Manufacturing, asi/54100) and exhibits from 9:00 a.m. – 1:00 p.m. All industry distributors are invited to attend for free, no pre-registration is required.
For additional information about The ASI Show visit www.asishow.com or call 800-546-3300.
About The ASI Show and Advantages Roadshow
The ASI Show was created for active ASI member distributors and suppliers and attracts more distributors than any other industry shows — with 30,000 attendees. Offering a full education conference, networking opportunities and a manageable one floor/one hall layout, The ASI Show provides a complete tradeshow experience. In five host cities per year (Orlando, Dallas, Las Vegas, Philadelphia and Chicago), The ASI Show has experienced steadily growing attendance since its inception in 1998, and is ideal for promotional product businesses searching for new ideas, new business relationships and more.
The ASI Advantages Roadshow is ASI’s only official traveling show, visiting over 70 top cities throughout the country. The ASI Advantages Roadshow is the largest, and best attended traveling shows in the industry, connecting more top industry suppliers with more quality distributors and salespeople than any other traveling shows.
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