TREVOSE, PA — (January 31, 2006) — The all-new Advantages Roadshow, the official ASI traveling show, began its 12-week, 60-show tour on January 16 with high praise from exhibitors and attendees. Over the first 2 weeks, the Advantages Roadshow visited Seattle, WA; Portland, OR; 3 stops in Northern California; 4 stops in Southern California and Phoenix, AZ. Each show had attendance that was more than double that of past traveling shows in the same cities.
A record 1,400+ distributors experienced the Advantages Roadshow during its first two weeks. That is 65% more than past shows in the region and 40% more than the 500-attendee number promised by Roadshow management. According to Mary Upton, Vice President of Tradeshow Operations, “An average of 100 distributors a day for a traveling show is considered very successful, so averaging 140 is a great accomplishment. Exhibitors were very happy with the great distributors they were able to meet and the time they were able to spend discussing business.”
Free education, sponsored by Fields Manufacturing, asi/54100, was also available each morning, and was attended by many distributors. Jack Vallerga from Grandflow, Inc., asi/212825, commented, "I was very satisfied with the show. I learned a lot in the education sessions. Plus, the exhibitors were great — 90% of the suppliers were new to me. Thank you ASI."
Both distributors and suppliers share their excitement for the Advantages Roadshow:
Distributors . . .
“A very good event with a wide range of suppliers represented.”
-Ferdinand deLeon, Best Impressions, asi/138527
“I got great ideas to take back to my customers. The staff was very helpful.”
-Sarah Loury, American Solutions for Business, asi/120075
“The show was fun and I learned a lot in the education sessions. We feel the Advantages Roadshow was very valuable.”
-Lisa Buckman, Embroid Me, asi/384262
Suppliers . . .
"What a great show! I have seen many new distributors. This is the best regional show I've ever done — not merely from a display and organizational standpoint, but from the number of new, first-time leads. I couldn't be happier with today's results. We'll be back!”
-Jack Peterson, Augusta Sportswear, asi/37461
“ASI hit a home run! I think the shows are very well organized and the attendance is tremendous (great quantity and quality of distributors). We expected to see 100 distributors per day and are thrilled that attendance exceeded this number!”
-Bob Teese, Hotline Products, asi/61960
“We saw close to 200 distributors in just one day! In fact, I have gone through triple the amount of catalogs we typically do. I had to have my office send me more catalogs. At this pace, the Advantages Roadshow will have a great year!"
-Steve Saltzman, Precision Tools Corporation, asi/79343
About the Advantages Roadshow
The Advantages Roadshow, produced by The ASI Show, provides opportunities for professionals in the ad specialty/promotional products industry to meet and conduct business on a local level. Touring cities nationwide over 12 weeks, suppliers meet distributors in important, specific geographic markets around the country. With The ASI Show’s known marketing and tradeshow expertise, the Advantages Roadshow brings top industry suppliers together with quality distributors and salespeople who traditionally don’t attend other larger industry shows. In addition to drawing attendance from the 18,000 ASI distributor member companies (including salespeople, a 120,000-person potential audience), all qualified non-member distributors are also invited to attend the Advantages Roadshow. For complete Advantages Roadshow details, visit www.asishow.com or call toll-free 800-546-3300.
