(March 24, 2005) — The ASI Show announces the acquisition of 17 weeks of Discovery Traveling Shows.“We are pleased to announce that we have reached an agreement with Discovery Marketing Associates to acquire the following Discovery Traveling Shows: the 12 National Market Weeks, the West Coast Business Gift & Promotional Products Showcase, four Client-Distributor Shows and the Discovery name,” said Matthew Cohn, ASI Show President.

The transaction will be effective on June 24, 2005. The 2006 ASI Discovery Showcase schedule will be available in July.

For 2006, Show management already has plans to strengthen the Discovery Shows through increased marketing and reducing the number of shows by 20 to make them more effective for suppliers and distributors. “After analyzing the various Discovery shows, we plan to eliminate the four weeks of Client-Distributor Shows this Fall and will focus on growing the remaining Discovery Shows and a consolidated, major show in the Northeast,” added Mary Upton, Vice President of Tradeshow Operations.

The ASI Show announced in a separate release, the launch of The ASI Show Philadelphia, May 24-25, 2005. This will be a Preview of the full-scale ASI Show planned for May 23-25, 2006. More details are available on The ASI Show Web site, http://www.asishow.com.

Paul Jenne, the Founder of Discover Marketing, will work on the ASI Discovery Showcase as part of The ASI Show team for at least the next three years. “Discovery Shows started as a family-owned business and I’m glad that they will continue to be part of a family-owned business with ASI,” said Jenne. “By focusing on the needs of the ASI member family, distributors and suppliers can look forward to an even more enhanced show experience to help them grow their businesses. I am looking forward to being part of this exciting new chapter for Discovery and the industry.”

About The ASI ShowThe ASI Show was created for active ASI member distributors and suppliers and attracts the most industry distributors –with over 17,500 attendees. Offering a full education conference, networking opportunities and a manageable one floor/one hall show floor layout, The ASI Show provides a complete trade show experience. Now in five host cities per year (Orlando, Dallas, Las Vegas, Philadelphia and Chicago), The ASI Show has experienced steadily growing attendance since its inception in 1998, and is ideal for promotional product businesses searching for new ideas, new business relationships and more.

The remaining ASI Shows in 2005 are March 30-April 1 (Education March 30) in Las Vegas, May 25 (Education May 24) in Philadelphia and July 12-14 (Education July 12) in Chicago. The ASI Shows in 2006 are:  January 3-5 (Education Jan. 3) in Orlando; February 8-10 (Education Feb. 8) in Dallas; March 21- 23 (Education March 21) in Las Vegas; May 23-25 (Education May 23) in Philadelphia and July 11-13 (Education July 11) in Chicago. For complete show details, visit http://www.asishow.com or call toll-free 800-546-3300.