TREVOSE, PA — (August 9, 2005) — Following up on the initial announcement in March, ASI Show management confirmed that the acquisition of 17 weeks of traveling shows from Discovery Marketing Associates is now complete. The new official name of ASI’s traveling shows is the Advantages Roadshow.

“We are excited about linking two great ASI brands together in an all-new exciting event: Advantages, the industry’s leading magazine delivering product information to 40,000 salespeople combined with The ASI Show, the industry’s leading tradeshow producer delivering the most total attendees each year,” said Matthew Cohn, ASI Show President.

Show management reduced the number of shows from 17 weeks to 12 weeks in 2006. Mary Upton, Vice President of Tradeshow Operations commented, “We are consolidating and eliminating some shows to focus on the most effective and successful opportunities. We’ll tour important, specific geographic markets across the country between January and June of 2006.”

The Advantages Roadshow is ASI’s only official traveling show. Cohn added, “With The ASI Show’s proven experience and top marketing expertise, the industry will enjoy the best-attended, highest-quality traveling shows in the industry.” 

The Advantages Roadshow 2006 schedule is published on www.asishow.com. Questions may be directed to The ASI Show team at 800-546-3300 or advroadshow@asicentral.com.

About the Advantages RoadshowThe Advantages Roadshow, produced by The ASI Show, provides opportunities for professionals in the ad specialty/promotional products industry to meet and conduct business on a local level. Touring cities nationwide over 12 weeks, suppliers meet distributors in important, specific geographic markets around the country. With The ASI Show’s known marketing and tradeshow expertise, the Advantages Roadshow brings top industry suppliers together with quality distributors and salespeople who traditionally don’t attend other larger industry shows. In addition to drawing attendance from the 18,000 ASI distributor member companies (including salespeople, a 120,000-person potential audience), all qualified non-member distributors are also invited to attend the Advantages Roadshow. For complete Advantages Roadshow details, visit www.asishow.com or call toll-free 800-546-3300.