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ESP Websites: How to Optimize Your Site and Your Sales |
Presented by: Melissa Dillon, ASI (May 13) Want to increase your sales while presenting a professional image to your customers? ASI’s ESP Websites is the industry’s leading promotional products website service for distributors, helping buyers find relevant products and ideas. In this session, Jordan Waxman, account executive for distributor membership sales at ASI, will introduce you to ESP Websites and demonstrate how to create your own website. This step-by-step tutorial will show you how to promote your best-selling products and keep customers coming back to you for new and innovative promotional ideas. |
Playing It Safe: Licensing and Trademark Pointers |
Presented by: Ray Scott III, Newton Manufacturing Co., asi/283300 (May 14) As an ad specialty distributor, you know that sorting through trademark and licensing logistics can be a difficult process – but you don’t need to feel intimidated. In this session, you’ll learn common-sense pointers and easy-to-understand tips on dealing with these issues. You’ll leave knowing all about the proper licensing protocol to follow for your institution and civic organization clients.
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Presented by: Ryan T. Sauers, Sauers Consulting Strategies (May 15) In this interactive session, you’ll be challenged to think in new ways – and in an “as if” manner – in regard to what your business could look like and become. You’ll be challenged to understand and articulate your DSF (Differentiating Sales Factor), and you’ll discover the “5 C’s” of effective communications. When you leave this session, you’ll know how to:
- Analyze your blind spot in the communications process
- Understand your company’s brand of communications
- Challenge your assumptions and see clearly, this year and into 2015
- Manage your time to get to most of the 168 hours in each week.
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Double Your Sales Without Doubling Your Costs |
Presented by: Mitch Emoff, Goldner Associates, asi/209686 (May 16) Did you know that through careful planning and leveraging, you can avoid spending money to develop your infrastructure? In this session you’ll discover how to:
- Outsource work to expert partners in key areas like fulfillment, printing, advertising services, etc.
- Utilize suppliers for order financing, drop shipping, etc.
- Make the most out of interns and recent graduates who are hungry for work
- Develop an effective referral campaign and cut down marketing expenses
- Find customers that can increase your average order size, thereby reducing order management costs as a percentage
- Create more “house” accounts that can be shared with your sales team at a lower commission rate.
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