Education Tracks
   
  Sparking Ideas & Mastering Niche Markets
WEDNESDAY, JANUARY 18, 2017 • EDUCATION DAY
       
10:00 a.m.-
10:50 a.m.		   Sparking Ideas Talks: Sales and Communication
1 BASI/MASI Credit
During this unique session hosted by ASI’s Executive Creative Director Jake Krolick, you’ll be inspired and energized by 15-minute talks from three remarkable speakers. First you’ll hear from Dave Vagnoni, editor of Advantages magazine, about ways to become a better speaker; next, you’ll gain insight on the sales cycle from sales guru Gary Michels; then marketing expert Amanda Johns Vaden will help you understand the subtle differences between how men and women think in today’s business environment.  
About Jake Krolick
       
11:00 a.m.-
11:50 a.m.		   Sparking Ideas Talks: Social Media and Storytelling
1 BASI/MASI Credit
During this unique session hosted by ASI’s Executive Creative Director Jake Krolick, you’ll be inspired and energized by 15-minute talks from three remarkable speakers. Social media expert Marki Lemons Ryhal will demonstrate the vital role that video plays in your business success; business-development specialist Lisa Peskin will share her seven secrets to business success; and Jake Krolick will prove that good storytelling drives your marketing results.  
About Jake Krolick
       
1:00 p.m.-
1:50 p.m.		   Mastering Niche Markets: Healthcare and Education
1 BASI/MASI Credit
In the highly competitive world of promotional products, you can stand out from the competition by becoming an expert in specific niche markets, like the combined $5 billion Healthcare and Education markets. In this session, you’ll learn who the decision-makers are, the specific needs and typical projects for Healthcare and Education, and how to parlay your knowledge into getting and retaining new clients.  
About Danny Friedman
       
2:00 p.m.-
2:50 p.m.		   Mastering Niche Markets: Finance and Technology
1 BASI/MASI Credit
In the highly competitive world of promotional products, you can stand out from the competition by becoming an expert in specific niche markets, like the combined $1.9 billion Finance and Technology markets. In this fast-paced session, you’ll learn who the decision-makers are, the specific needs and typical projects for Finance and Technology, and how to parlay your knowledge into getting and retaining new clients.  
About Danny Friedman
       
3:00 p.m.-
3:50 p.m.		   Mastering Niche Markets: Trade Shows and Sporting Events
1 BASI/MASI Credit
In the highly competitive world of promotional products, you can stand out from the competition by becoming an expert in specific niche markets, like the lucrative – and fun! – Trade Shows and Sporting Events markets. In this fast-paced session, you’ll learn who the decision-makers are, the specific needs and typical projects for Trade Shows and Sporting Events, and how to parlay your knowledge into getting and retaining new clients.  
About Danny Friedman