Education Tracks
Corporate Gifts & Incentives
10:00 a.m.-
10:50 a.m.
  Your New Business Opportunities: Prosper Using Gifts and Incentives
1 BASI/MASI Credit
In this session, you’ll learn how incentive programs can increase business with existing customers, open doors to new clients and significantly improve your business’ bottom line. You’ll see how incentive programs are similar to promotional product campaigns, how they differ, and what it takes to give the same high level of service to an incentive customer that you currently provide to your ad specialty clients. You’ll also receive an overview of different incentive, appreciation and recognition programs.
About Sean Roark

11:00 a.m.-
11:50 a.m.
  Get Started: Implement a Successful Gifts and Incentives Program
1 BASI/MASI Credit
If you’re ready to start selling gifts and incentives, this course will delve deeper into the similarities and differences in terminology and business practices between incentive programs and promotional product campaigns. You’ll leave with a deep understanding of the gifts and incentives industry and its vocabulary, allowing you to effectively pitch and sell within the channel, provide sound advice to clients and grow your profits.
About Sean Roark

12:50 p.m.
  Expert Advice: Understand How to Buy Branded Merchandise
1 BASI/MASI Credit
Don’t miss this informative discussion with a panel of incentive suppliers. They’ll demonstrate the similarities and differences between promotional product suppliers and brand-name merchandise, gift card and travel representatives. Knowing the best ways to buy various products will help you give your clients the best service possible for every program or campaign.
About Sean Roark