Education Tracks
  Power Sessions
THURSDAY, JANUARY 25, 2018 • EXHIBIT DAY ONE
       
11:00 a.m.-
11:50 a.m.
  10 Budget-Friendly Ways to Promote Your Business Now
1 BASI/MASI Credit
In addition to promoting their clients, distributors and decorators need to master the fine art of self-promotion. In this session, you’ll learn 10 can’t-miss, cost-effective marketing techniques for reaching prospects, building loyalty among current clients and bringing back lost clients. You’ll leave knowing:
  • Why some of the best promotions cost the least amount of money
  • How to create visibility every day, simply and effectively
  • Tips for expanding your reach into specific target markets
  • How to make your company and brand unforgettable.
About Jimmy Lamb

       
Noon-
12:50 p.m.
  Use Perception-Based Pricing to Increase Your Sales
1 BASI/MASI Credit
Maximizing the perceived value of each and every item you sell is a surefire way to earn higher margins. The customer’s perception of the value you deliver is key, and it’s vital to present your products and services in creative ways that clearly define the highest level of value. In this session you’ll learn how to:
  • Describe your products in terms that increase the perceived value
  • Target client needs such that they understand the value benefit of your products and services
  • Build sample kits that encourage customers to buy higher-margin items and more products.
About Jimmy Lamb

       
1:30 p.m.-
2:20 p.m.
  Learn the Latest Trends in Corporate Logos
1 BASI/MASI Credit
Knowing the current logo, color and design trends that clients are looking for – and how to achieve them – will help your company become their go-to decorator. In this session, you’ll see what’s popular in logo colors, shapes, sizes, customization and more. Keeping on top of what works in the corporate world will serve you and your customers well, so you can tweak existing logos (or design new ones) and expertly translate print to embroidery.

About Colleen Hartigan

       
2:30 p.m.-
3:20 p.m.
  Niches to Riches: Maximize Your Profits in Specialized Markets
1 BASI/MASI Credit
Though most distributors and decorators start out focused on getting any and every customer they can, the most successful businesses identify key niche markets to nurture and grow. Specializing in a specific market almost always leads to greater opportunities and higher revenue, as you fine-tune the products and services fitting a unique customer profile. But how do you find a niche that works for you? In this class, you’ll learn how to identify, develop and cultivate profitable markets to set your business apart from your competitors. You’ll leave knowing how to:
  • Identify and analyze potential specialized markets
  • Get in front of your audience in order to gain valuable exposure
  • Use niche markets to maximize your margins.
About Jimmy Lamb
FRIDAY, JANUARY 26, 2018 • EXHIBIT DAY TWO
       
11:00 a.m.-
11:50 a.m.
  Sales Secrets From Top 5% Performers
1 BASI/MASI Credit
Have you heard the expression, “Everything he/she touches turns to gold”? Has it left you wondering: What is their secret sauce? The truth is, successful people choose to be different: Top 5% Performers think differently, act differently, see themselves differently, and spend their time differently. Their successful outcomes require setting goals, establishing business plans to achieve those goals, and holding themselves accountable to execute these strategies. This dynamic session will focus on how to become the best version of yourself by simply following the Top 5% plan. You’ll leave with an understanding of:
  • Messaging – Position yourself to succeed: Define your brand advantage
  • Education – Make yourself indispensable: Elite industry experts understand and incorporate the latest products/tools/trends in the solutions they provide customers
  • Business Planning – Be unwavering: Set specific, attainable goals, develop a plan to achieve those goals, and then execute while holding yourself accountable
  • Business Structure – Be deliberate in how you spend your time.

About Bob De Garmo

       
Noon-
12:50 p.m.
  Reach More Customers With Online and Mobile Marketing
1 BASI/MASI Credit
Google analytics, mobile marketing, e-cards, web conferencing, configurators – do you really know what these are and how to use them to grow your business? Business and marketing technology is expanding in leaps and bounds, yet few distributors and decorators take advantage of the many low-cost and no-cost apps, services and products at their fingertips. In this session you’ll discover how they work, how to use them and where to find them during this fast-paced, technology-driven session. You’ll leave knowing:
  • What the most popular online and mobile marketing platforms are
  • Tips for making a small company seem like a major corporation online
  • How to simplify your management and marketing processes using mobile technology.

About Jimmy Lamb

       
1:30 p.m.-
2:20 p.m.
  Stabilizers: The Hidden Hero of Successful Embroidery Designs
1 BASI/MASI Credit
Great embroidery is a combination of many elements that come together to produce a flawless design. Digitizing, hooping, tension settings and thread selection contribute to the final product, but perhaps the most overlooked dimension of embroidery is what goes on behind the stitching: the stabilizer. In this session, you’ll learn about cut-away, tear-away and specialty stabilizers, and how to choose the correct one to ensure your design’s success.
About Colleen Hartigan