Education Tracks
                                               
Social Media & Marketing  
WEDNESDAY, JANUARY 24, 2018 • EDUCATION DAY
       
10:00 a.m.-
10:50 a.m.
  Enhance Your Customer Communication: Social Media, Text and More
1 BASI/MASI Credit
Social media isn’t a fad, but an inevitable medium of today’s business communication – and it’s not the only thing changing the way we communicate with our customers. It’s important to understand the reality of what social media will and won’t do, what customers are saying in terms of how to reach them and, ultimately, how to communicate more effectively. More than just discussing social media, this session will take a deep dive into how communication is changing in the marketplace and what that means to you and your business. When you leave this session, you’ll:
  • Understand how communication trends are altering the way we do business via phone, text, email, and social media
  • Know how to reach millennials, the largest generation in today’s workforce
  • Be able to use social media for targeted communication, free marketing and effective follow-up.
About Amanda Johns Vaden

       
11:00 a.m.-
11:50 a.m.
  7 Easy Social Media Tips to Grow Your Brand and Your Bottom Line
1 BASI/MASI Credit
Social media is the most cost-effective way to connect and engage with clients and meet prospects. Videos and photos have great SEO and allow you to prominently display your products and services for the world to see. You’ll leave this session knowing:
  • The perfect video formula that delivers 10 additional forms of sharable content
  • How to create the perfect avatar, header and background images
  • The best IFTTT recipes to generate traffic quickly
  • Evernote tricks to create big results.
About Marki Lemons Ryhal

       
Noon-
12:50 p.m.
  Create Once, Post Everywhere: Your Time-Saving Social Media Solution
1 BASI/MASI Credit
Most distributors want to use social media for their business, but many say they don’t have the time to get it all done. Indeed, the plethora of options – LinkedIn, Facebook, Twitter, Google+, Pinterest, YouTube, Instagram, Snapchat and others – can make the task of getting involved and maintaining your posts seem a little daunting. But, there’s good news: It can be done! You’ll leave this session armed with:
  • Three simple ways to consolidate your efforts into one post that updates your social media sites in a single click
  • Strategies for keeping social media easy to use, search and update on a regular basis
  • Sites that can automate your social media efforts, schedule your posts and create one central management platform
  • A mobile app that can help streamline your social media efforts and save time when it comes to networking, connecting and building relationships, and more.
About Amanda Johns Vaden

       
2:10 p.m.-
3:00 p.m.
  Perfect Your SEO and Email Marketing Plan
1 BASI/MASI Credit
You can increase your sales with an effective email marketing strategy that doubles as a search-engine-optimized post. In this session, you’ll learn how to ensure your emails are timely, engaging and line up with your business objectives – after all, email marketing’s greatest asset is the ability to measure precisely what’s working and what isn’t. You’ll also discover the key performance indicators (KPIs) relevant to email marketing and an SEO strategy, including:
  • Building and managing an email list
  • Understanding the power of list segmentation
  • Establishing email campaign fundamentals
  • Tracking and measuring email campaigns
  • Using recall tools to research effective keywords.
About Marki Lemons Ryhal

       
3:10 p.m.-
5:00 p.m.
  Social Media Bootcamp: Sell on LinkedIn, Facebook, Instagram and Other Top Sites
2 BASI/MASI Credits
The world of social media is ever-changing, and it seems that as soon as we figure out the latest site, a new one pops up and we have to start all over – or, we never start at all. In this interactive session, you’ll learn how to take the social side of social media and turn it into revenue-producing efforts that help grow your customer base, communicate with your audience, attract new prospects and market your business in real time. This isn’t a course in how to post, but in how to market, promote and sell yourself and what you do “socially.” During this session, you’ll learn how to:
  • Use the “new” LinkedIn to make the most of your contacts (both free and paid)
  • Utilize Facebook as a research, marketing and sales tool
  • Save time and keep multiple sites up to date through Instagram
  • Expand your social media strategies into the world of Snapchat
  • Maximize your Tweets to pique curiosity, drive traffic and share valuable content.
About Amanda Johns Vaden