Education Tracks
  What's New
WEDNESDAY, JANUARY 24, 2018 • EDUCATION DAY
       
10:00 a.m.-
10:50 a.m.
  ESP Overview
1 BASI/MASI Credit
Start your day with an overview of ESP Web, the #1 sales tool in the promotional products industry. During this session, you’ll discover how to:
  • Use ESP’s guided navigation to quickly find products and generate ideas
  • “WOW” your clients with instantaneous Virtual Samples
  • Create custom presentations to rapidly respond to customer requests
  • Save money and time by streamlining your business with ESP’s CRM and Order Management System
  • Tap into the $77 billion Corporate Gifts and Incentives market.
About Michael D'Ottaviano

       
11:00 a.m.-
11:50 a.m.
  Streamline Your Business With the All-New ESP Order Management System
1 BASI/MASI Credit
Join us for a demonstration of the All-New ESP – the industry’s best-in-class sourcing and sales-generating system. With ESP’s search enhancements and optimized workflow, you’ll discover how easy it is to source products and create stunning presentations. In this session, we’ll delve deeper into ESP’s new CRM and Order Management system, where you’ll discover how to:
  • Easily create detailed purchase orders for your suppliers, plus client-facing documents like acknowledgments and invoices
  • Use the new apparel matrix to quickly choose from available colors and sizes offered by your favorite apparel suppliers
  • Securely track all your customer interactions, including orders, presentations, emails, and notes
  • Use ESP’s Order Management System as the bridge between supplier product data and your accounting solution, such as ASI SmartBooks or QuickBooks
About Peter Knappenberger

       
Noon-
12:50 a.m.
  ESP Websites: Easy Ways to Enhance Your Site and Boost Your Sales
1 BASI/MASI Credit
Want to increase your sales while presenting a professional image to your customers? ASI’s ESP Websites platform is the industry’s leading promotional products website service for distributors, helping end-buyers find relevant products and ideas. In this session, you’ll be introduced to ESP Websites and learn how to create your own website. This step-by-step tutorial will show you how to promote your best-selling products and keep customers coming back to you for new and innovative promotional ideas. Join us for this fast-paced and informative introduction to ASI’s best-kept secret for online ad specialty sales and marketing. Deliver a world-class shopping experience to your customers with ESP Websites!

About Joan Miracle

       
1:00 p.m.-
2:00 p.m.
  Master Your Digital Marketing Strategy
1 BASI/MASI Credit
To make your business stand out on social media and search engines, the key is to use focused, strategic marketing. In this business-coaching session you’ll learn proven strategies to ensure your brand rises to the top and garners attention. You’ll leave knowing:
  • What’s missing from your website
  • How to get noticed on Google and other search engines
  • How to dominate your marketing on local search results
  • The best ways to generate more business on Facebook.
About Liz Ferrence

       
2:10 p.m.-
3:00 p.m.
  ESP Print: Cloud Software and Strategy to Grow Your Print Business
1 BASI/MASI Credit
Are you already selling printed marketing materials? Would you like to start? In this session, you’ll discover how ASI’s new ESP Print tool makes selling printed materials easier than ever, giving you yet another incredibly important business tool. With ESP’s new integrated print brokering tool, you can now create a print job and submit a quote request to a network of printers with the click of a button. Within the tool, you’ll receive the bids and award the job to the print supplier of your choice. Don’t miss this opportunity to learn how ESP can make you more efficient and more profitable than ever before!
About Michael D'Ottaviano

       
3:10 p.m.-
4:00 p.m.
  Create Sales Easily With ASI’s New Email Marketing Platform
1 BASI/MASI Credit
2018 is all about online exposure: In order to rise above all of the noise on the Internet, your marketing needs to be strategic and focused. Join this business-coaching and training session to learn successful strategies for cutting through the noise and sending emails that drive sales. When you leave, you’ll understand how to:
  • Pick from a set of ready-made emails – just click send!
  • Design engaging emails with ESP Products
  • Track open and click-through rates
  • Utilize email marketing best practices
  • Leverage ESP’s CRM to create powerful lists.
About Ryan Law

       
4:10 p.m.-
5:00 p.m.
  Master Your Digital Marketing Strategy
1 BASI/MASI Credit
To make your business stand out on social media and search engines, the key is to use focused, strategic marketing. In this business-coaching session you’ll learn proven strategies to ensure your brand rises to the top and garners attention. You’ll leave knowing:
  • What’s missing from your website
  • How to get noticed on Google and other search engines
  • How to dominate your marketing on local search results
  • The best ways to generate more business on Facebook.

About Liz Ferrence