TUESDAY, JULY 9, 2019 • EDUCATION DAY

10:00 a.m.- 10:50 a.m.   Stand Out & Attract More Clients With Strategic Marketing To get your business noticed, the key is to use focused, strategic marketing. In this business-coaching session, you’ll learn proven strategies to ensure your brand rises to the top and garners attention. You’ll leave knowing how to: Market your business and drive traffic to your website Get noticed on Google and other search engines Use social media to your advantage Market your business through email Reach more prospects through direct mail. About Michelle Castells

11:00 a.m.- 11:50 a.m.   Improve Your Website: Five Ways to Make a Dramatic Difference Your website is the face of your business, and it’s important to make sure it looks polished and professional. In this session, you’ll learn five design principles to use on your site to engage visitors and encourage them to stay. Whether you’re looking to improve your current website or create a new one, this session will give you plenty of ideas you can implement right away. About Steve Oswald

Noon- 12:50 p.m.   ESP Websites Workshop: Make Your Site Work for You In this demonstration, we’ll walk through display options to personalize your ESP Website and how to control the products, suppliers and pricing displayed on your site. Bring your lunch to this session and learn how to create a world-class shopping experience for your customers with ESP Websites.  About Joan Miracle

1:00 p.m.- 2:00 p.m.   The Perfect Product for Your Buyers: Find It, Present It, Order It Through ESP Now that you’ve attracted the ideal customer, how can you best present them with promotional products or marketing ideas? In this session, you’ll see how you can narrow your search results, create a stunning presentation with your client’s logo on the products, and process the order all in the same tool: ESP. You’ll leave knowing how ESP Search, Virtual Samples and the NEW Orders Dashboard can help you deliver for your clients every day. About Michael D’Ottaviano

2:10 p.m.- 3:00 p.m.   News You Can Use: The 2019 ASI Ad Impressions Study In this powerful session, you’ll delve into ASI’s newest market research findings on end-users’ thoughts and opinions about promotional products. ASI’s research team surveyed consumers in all 50 states to discover which products they prefer and which ones have the biggest impact with advertisers. You’ll leave with a better understanding of the items that consumers really want, and with the confidence to help your clients achieve a healthy ROI on their marketing campaigns. About Nate Kucsma

3:10 p.m.- 4:00 p.m.   Understanding the New Tax Law: How It Affects You & Your Business The American Tax Cuts and Jobs Act was signed into law in 2017 with lots of fanfare, but what does the legislation really mean for companies in the promo industry? In this session, you’ll learn about individual tax rates, deductions and how the law impacts business-related equipment. Along with a breakdown of filing changes, you’ll also see common examples of the law in practice – giving you real-world, easy-to-understand information about the tax topics that are crucial to your business. About Stan Hansen About Dave Vagnoni

4:10 p.m.- 5:00 p.m.   Social Networking Strategies That Drive Sales Networking is something every entrepreneur and salesperson should practice. In this session, you’ll learn in-person and online social networking strategies to expand your reach, build relationships and turn loyal customers into advocates. The tips and techniques you’ll discover will benefit your business and allow it to reach its full potential. About Joan Miracle About Michael D’Ottaviano