TUESDAY, JULY 14, 2015 • EDUCATION DAY

9 a.m.- 9:55 a.m.   Plan a Powerful Social Media Marketing Calendar INTERMEDIATE – 1 Credit In this session, you’ll create a “60 minutes per day” social media marketing calendar. You’ll also learn the top tools to master the utilization of social media and learn how to incorporate it into your daily life. You’ll leave this session knowing how to: Expand your marketing reach by using the top social media marketing websites Develop a social media marketing and keyword strategy to attract Internet searches to you Put your social media efforts on autopilot Create a marketing calendar that you can share with your marketing and sales team for no cost. About Marki Lemons-Ryhal

10 a.m.- 10:55 a.m.   Findability Formula: The Easy, Non-Technical Approach to SEM INTERMEDIATE – 1 Credit To succeed in any business, you have to attract the right customers and persuade them to buy. But on the Internet, people only see what the search engines point to, and competition for top spots is fierce. So how do you ensure that your business gets found when prospects are searching for solutions? Your head will be buzzing with new ideas and a greater understanding of how search engine marketing (SEM) works and how search engines find your site, including the tangible steps you can take to direct a successful online marketing campaign. About Heather Lutze

11 a.m.- 11:55 a.m.   Connect With Hot Prospects Via LinkedIn INTERMEDIATE – 1 Credit LinkedIn is the largest online social network for business professionals, with over 300 million users. A strong LinkedIn presence for you and your company gives you the opportunity to network globally, connect and grow your business. In this session you’ll discover how to: Build a killer LinkedIn profile that will get you on page one of LinkedIn Use effective keywords that land your LinkedIn profile at the top of the Google search Increase sales quickly by connecting with key decision-makers Display your credibility through recommendations and endorsements. About Marki Lemons-Ryhal

1:30 p.m.- 2:25 p.m.   Email Marketing: Capitalize on Today’s Trends and Tactics ALL LEVELS – 1 Credit Email marketing is one of the most cost-effective forms of digital marketing available, with an average ROI of 4,300%. However, the typical consumer gets bombarded daily with dozens of marketing emails. How can you and your company leverage this powerful technology and make sure your emails actually drive results? In this session, you’ll learn how to integrate email marketing into your overall marketing strategy, including the top tools and tactics you can implement to boost results. If you’ve been thinking about starting an email marketing program, or haven’t been getting the results you want out of yours, don’t miss this essential seminar. About Danny Friedman

2:30 p.m.- 3:25 p.m.   Cyber-Selling Strategies: Close Orders Using Email and Social Media INTERMEDIATE – 1 Credit Email and social media are invaluable selling tools to close orders with today’s busy, tech-savvy clients. In this session, you’ll learn how a successful distributor, with 33 years of industry sales experience and who once carried 10 pounds of catalogs on sales calls, now closes 95% of his orders through email and social media. You’ll leave knowing how to: Use email to overcome buyer objections Create videos that pitch products in the best light Follow up with clients in an effective manner Limit product choices to speed up the order process Use LinkedIn to increase sales by 30% Find buyers who are willing to pay full price. About Don Sanders

3:30 p.m.- 4:25 p.m.   The Facebook Formula: Reach 1 Billion Buyers INTERMEDIATE – 1 Credit Facebook has been called the marketing window to the world, with 50% of users logging in every day and engaging on the site for an average of 20 hours a week. If you want to have your content and message viewed and shared by millions of potential clients, don’t miss this information-packed session. You’ll learn how to implement simple, practical Facebook strategies that make good business sense. And you’ll find out how keyword research, a well-optimized page and a simple marketing plan – combined with genuine engagement with your fans – can combine to bring you new leads and clients. You’ll leave knowing how to: Set up and optimize your Facebook business page and business profile Understand the what, where, when, why and how of Facebook posts Get real business with Facebook Maximize the effectiveness of Facebook ads. About Heather Lutze

WEDNESDAY, JULY 15, 2015 • EXHIBIT DAY ONE

11 a.m.- 12 p.m.   Tame the Social Media Monster: Prepare and Promote With Purpose INTERMEDIATE – 1 Credit Have you ever thought about exactly why you’re using social media for your business? Is it helping drive sales? Does it increase exposure to your brand? And are you utilizing the right tools for your market? How do you manage the day-to-day load? These questions and more will be answered during this session, which will help you implement a social media plan that drives results and delivers a purposeful message that promotes good business. You’ll leave this discussion knowing: How to use Hootsuite to manage your time Ways to cultivate a strong online community The importance of recognizing the right audience How to choose the right tools to use.   About Bobby Lehew

1:30 p.m.- 2:30 p.m.   Use Google AdWords to Dominate Your Niche INTERMEDIATE – 1 Credit In this information-packed session, you’ll learn the importance of focusing on your online marketing efforts. Ad specialty distributors and suppliers alike are faced with challenges unique to this industry. Millions of products, thousands of competitors and limited end-user customers create interesting opportunities for those who are willing to innovate. If you’re willing to invest in driving traffic to your site, this session is for you. You’ll learn:       The importance of establishing a niche     How to evaluate potential niche markets using AdWords and other tools     How to set up a landing page (and what a landing page is)     How each page can have an entire marketing campaign built around it           The absolute requirement to track your visitors on your site and measure your success.           About Dave Burnett

THURSDAY, JULY 16, 2015 • EXHIBIT DAY TWO

11 a.m.- 12 p.m.   Point and Shoot: Create a 30-Second Video on the Show Floor ALL LEVELS – 1 Credit Being out of town for business doesn’t mean you aren’t still working hard for your clients. In this hands-on session, you’ll learn how to shoot videos from the trade show floor and upload them immediately. You’ll interact with suppliers, pick the latest products for specific clients and learn how create a top-notch video. Be sure to bring your camera or smartphone to this one-of-a-kind class! About Joe Haley