Education Tracks
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  Get Schooled in ESP!
TUESDAY, JULY 14, 2015 • EDUCATION DAY
       
9 a.m.-
9:55 a.m.		   Get Started with ESP Web
INTRODUCTORY – 1 Credit
 Start your day with an overview of ESP Web, the #1 sales tool in the promotional products industry. During this session you’ll discover how to:
  • Use ESP’s guided navigation to quickly find products and generate ideas
  • “Wow” your clients with Virtual Samples
  • Create custom presentations to rapidly respond to client requests
  • Utilize ESP presentations to effectively market your business.
About Jamie Tumas
       
10 a.m.-
10:55 a.m.		   ESP Websites: Easy Ways to Enhance Your Site and Boost Your Sales
ALL LEVELS – 1 Credit
Want to increase your sales while presenting a professional image to your customers? ASI’s ESP Websites is the industry’s leading promotional products website service for distributors, helping buyers find relevant products and ideas. In this session, you’ll be introduced to ESP Websites and learn how to create your own website. This step-by-step tutorial will show you how to promote your best-selling products and keep customers coming back to you for new and innovative promotional ideas.
About Peter Knappenberger
       
11 a.m.-
11:55 a.m.		   Online Stores Made Simple: Using ESP Stores to Increase Sales, Win Clients, and Strengthen Relationships
ALL LEVELS – 1 Credit
 Most distributors cite the Internet as their #1 competitor for promotional product sales. Why? They may have a Website, but don’t have an online sales strategy for their business. In this session you’ll learn how to leverage ASI’s multi-million dollar investment in e-commerce technology to help increase your sales, protect existing client relationships, and acquire new customers.

You’ll discover…

  • One 10-minute trick that can help you beat the competition to win a key account.
  • Three simple ideas for increasing sales with current clients using easy-to-access technology.
  • Five important pitfalls to avoid when developing your Web strategy that can save you thousands each year.
Bonus: Step-by-step instructions to teach you how to use ESP to merchandise and build an online store in just minutes.
This session is geared towards industry distributors and sales professionals who want to help service their clients using the Web and begin generating more ad specialty sales online. Each attendee will leave with actionable ideas to help develop or increase online sales for their business. Join us for this fast-paced and informative introduction to ASI’s best-kept secret for online promotional product sales and marketing!
About Heather DiPrato
       
12 p.m.-
1:25 p.m.		   Lunch and Learn: Master Your Digital Marketing Strategy With ASI Products (First come, first served)
ALL LEVELS – 1.5 Credits
 2015 is all about online exposure, and we want to make sure that your marketing is strategized and focused in order to rise above all of the noise on the Internet. Join our business-coaching session that outlines the best ways to ensure your brand stands out on the most effective online sources for generating leads: Search Engines and Social Media.
  • In this session you’ll learn how to;
  • Get your business noticed by potential clients on Google
  • Dominate your market on local search results and directory listings
  • Learn how to generate more business on Facebook
  • Generate more leads through compelling content
About Peter Knappenberger
       
1:30 p.m.-
2:25 p.m.		   Boost Sales With The ESP Web Presentations Tool
INTERMEDIATE – 1 Credit
The easy-to-use ESP Web Presentations tool will help you get the most out of your time spent on ESP Web. In this session, we’ll show you how to sell more than ever by learning how to:
  • Use creative design to make eye-catching presentations in just minutes
  • Post presentations to your ESP Website and allow customers to shop from them
  • Download your presentations to PowerPoint for enhanced customization
  • Utilize Virtual Samples to create branded presentations that will “wow” your clients.
About Jamie Tumas
       
2:30 p.m.-
3:25 p.m.		   ESP Websites: Easy Ways to Enhance Your Site and Boost Your Sales
ALL LEVELS – 1 Credit
Want to increase your sales while presenting a professional image to your customers? ASI’s ESP Websites is the industry’s leading promotional products website service for distributors, helping buyers find relevant products and ideas. In this session, you’ll be introduced to ESP Websites and learn how to create your own website. This step-by-step tutorial will show you how to promote your best-selling products and keep customers coming back to you for new and innovative promotional ideas.
About Peter Knappenberger
       
3:30 p.m.-
4:25 p.m.		   Online Stores Made Simple: Using ESP Stores to Increase Sales, Win Clients, and Strengthen Relationships
ALL LEVELS – 1 Credit
 Most distributors cite the Internet as their #1 competitor for promotional product sales. Why? They may have a Website, but don’t have an online sales strategy for their business. In this session you’ll learn how to leverage ASI’s multi-million dollar investment in e-commerce technology to help increase your sales, protect existing client relationships, and acquire new customers.

You’ll discover…

  • One 10-minute trick that can help you beat the competition to win a key account.
  • Three simple ideas for increasing sales with current clients using easy-to-access technology.
  • Five important pitfalls to avoid when developing your Web strategy that can save you thousands each year.
Bonus: Step-by-step instructions to teach you how to use ESP to merchandise and build an online store in just minutes.
This session is geared towards industry distributors and sales professionals who want to help service their clients using the Web and begin generating more ad specialty sales online. Each attendee will leave with actionable ideas to help develop or increase online sales for their business. Join us for this fast-paced and informative introduction to ASI’s best-kept secret for online promotional product sales and marketing!
About Heather DiPrato
WEDNESDAY, JULY 15, 2015 • EXHIBIT DAY ONE
       
12:15 p.m.-
1:15 p.m.		   Lunch and Learn: Master Your Digital Marketing Strategy With ASI Products (First come, first served)
ALL LEVELS – 1 Credit
 2015 is all about online exposure, and we want to make sure that your marketing is strategized and focused in order to rise above all of the noise on the Internet. Join our business-coaching session that outlines the best ways to ensure your brand stands out on the most effective online sources for generating leads: Search Engines and Social Media.
  • In this session you’ll learn how to;
  • Get your business noticed by potential clients on Google
  • Dominate your market on local search results and directory listings
  • Learn how to generate more business on Facebook
  • Generate more leads through compelling content
About Peter Knappenberger
 
THURSDAY, JULY 16, 2015 • EXHIBIT DAY TWO
       
2:45 p.m.-
3:15 p.m.		   Getting the Most Out of ESP: 20 Tips in 20 Minutes
ALL LEVELS – .5 Credit
 Don’t miss out any longer! ESP, the world’s most advanced promotional product-sourcing system is jam-packed with best-in-class features designed to streamline your performance and increase business efficiency. Whether you're new to ESP or a true “power user,” this session is perfect for any professional looking to save time and money. Join us and discover all the “hidden gems” within ESP.
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About Rob Watson