Education Tracks
Social Media & Marketing  
9:00 a.m.-
9:50 a.m.
  Generations and Gender: Understand and Reach Each Group Online
1 BASI/MASI Credit
For the first time in U.S. history, there are four complete generations working alongside each other, with another one on the way. Thus, you’re almost guaranteed to find yourself working with and selling to someone who has a completely different set of communication expectations than you do. And this is in addition to the evergreen issue of cracking the code to communicating with the opposite gender. We all need to learn how to anticipate and over-deliver on the commitments we make in our marketing, and in our everyday communication. During this session, you’ll discover:
  • Insights into understanding and relating to the subtle differences between how men and women think, act, react, and buy and sell in today’s business environment
  • Who’s on social media and what it means to you
  • Where to post online to reach each unique generation and gender
  • What to post to attract followers across the generational and gender divide
  • How to post to build relationships and what that relationship looks like.
About Amanda Johns Vaden

10:00 a.m.-
10:50 a.m.
  Use LinkedIn and Facebook as Your Selling Platforms
1 BASI/MASI Credit
Today’s savvy ad specialty buyers know what they want and why they want it. From the palm of their hands, they research purchases and evaluate brands on their mobile devices. Over 2 billion accounts exist on Facebook and LinkedIn, and there are only 3.57 degrees of separation between every Facebook user. The good news is that from any device, you can take part in real-time conversations and develop a social selling plan. In this session, you’ll learn how to:
  • Develop robust and professional profiles across LinkedIn and Facebook
  • Leverage every part of your profiles as a marketing tool
  • Design influential content
  • Create conversions with a strong call to action.
About Marki Lemons Ryhal

11:00 a.m.-
11:50 a.m.
  Retire Your Rolodex: Use Social Media to Find Prospects and Grow Your Business
1 BASI/MASI Credit
Over 1 billion people are on Facebook, 200 million are on LinkedIn, and tweeters are growing at an exponential rate. Social media isn’t just a fad anymore, but an inevitable medium of current and future business communication. Yet some people have the improper expectation of becoming overnight millionaires or making their brand an instant internet phenomenon. It’s important to understand the reality of what social media will and won’t do – and most importantly, how to use social media effectively in your business. In this session, you’ll learn:
  • How to use Facebook, LinkedIn and Pinterest for business
  • Ways to grow your personal network to generate warm business leads
  • Tips to using social media for free marketing, brand building and effective follow-up
  • The tools you need to target search high-value prospects
  • New and effective ways of building a referral-based business.
About Amanda Johns Vaden

1:20 p.m.-
2:10 p.m.
  Branding in the Digital Age: The Customer Experience Is Everything
1 BASI/MASI Credit
As today’s customers have easy, global access to products and services, the competition is at unprecedented levels; this means superior customer service is no longer considered a perk, but is demanded from both existing and potential clients. Developing a service-oriented culture that focuses on the customer experience is your best tactic to grow your brand, maintain a competitive advantage and strengthen your bottom line. In this session, you’ll discover:
  • The importance of providing superior internal and external customer service, and the bottom-line impact
  • Specific action steps that will guide your team to implement a competitive customer-service strategy
  • The formula to convert complaints into income-generating opportunities
  • How to market the superior customer experience to your client base – and prospects.
About Chris Vanderzyden

2:20 p.m.-
3:50 p.m.
  The Social Media Success Workshop: Discover Today’s Best Tools and Sites
1.5 BASI/MASI Credits
Everyone is aware of social media and many want to use it for business, but most business owners say they don’t have the time to get it all done. Indeed, the many options – LinkedIn, Facebook, Twitter, Pinterest, YouTube, Instagram, Periscope, Snapchat and others – can make the task of getting involved and maintaining your posts seem a little daunting. But it can be done! In this 90-minute interactive workshop, you’ll find out which tools and sites give you the ability to get all your social media activity done in just 30 minutes per day. You’ll leave this session having learned:
  • The sites that can automate your social media efforts
  • The tools that can combine all your sites into one central management platform
  • The mobile apps that not only help streamline your social media efforts, but also help you save time when it comes to networking, connecting and building relationships
  • The hottest new business apps.
About Amanda Johns Vaden