ASI Show Chicago Education Tracks
Social Media & Marketing  
10:00 a.m.-
10:50 a.m.
  Content Marketing Musts: Keep Your Brand Alive & Relevant
As you focus on helping your clients with their marketing and branding campaigns, it’s easy to forget about promoting your own brand. But through focused content marketing – providing useful articles, e-books, videos, entertainment and webinars that give clients and prospects information they can’t get anywhere else – you can add value and excitement to your business. In this session you will:
  • Uncover some obvious areas to start your content marketing efforts
  • See relevant content marketing examples
  • Discover ways to gather valuable content
  • Understand how to elevate your brand into something that people embrace.


About Cliff Quicksell

11:00 a.m.-
11:50 a.m.
  Increase Your Visibility & Leads Through LinkedIn
Experts agree that LinkedIn is one of the most overlooked and underrated social media platforms for marketing. In fact, according to B2B News Network, approximately half of all users are likely to purchase from a company that they engage with on LinkedIn. This session will deliver easy steps you can implement right away to boost your visibility and acquire more leads. You'll leave knowing how to:
  • Optimize your profile to make yourself easy to find
  • Grow your network with proven engagement strategies
  • Use LinkedIn's advanced search tools to find B2B prospects.
About Jay Busselle

12:50 p.m.
  Reach Every Customer: Proven Marketing Strategies to Complement Your Online Presence
In today’s world, it’s vital to have a strong online presence for your distributorship. However, tried-and-true marketing techniques are no less important. In this session, you’ll delve into ways to keep yourself top-of-mind with your customers and prospects, and discuss why interpersonal selling will never go away. You’ll leave with a strong understanding of how to effectively use:
  • Self-promotions, sent by mail or delivered in person
  • Unique action mailer promotions
  • Relationship-building holiday and thank-you gifts
  • TOPC – the Top-of-Mind Call.
About Danny Friedman

2:10 p.m.-
3:00 p.m.
  Showcase Yourself: Add Video to Your Social Media Mix
Video is an important tool when telling your story on social media, and you don't need expensive equipment to get started. One of the most powerful video tools is right in your pocket: your smartphone. A thoughtful strategy and an understanding of best practices will make all the difference in your success. In this session you'll discover:
  • How to produce the right video for each social platform
  • Proven video ideas and examples to help you get started
  • Tips for creating effective videos with targeted content.
About Jay Busselle

3:10 p.m.-
5:00 p.m.
  Make Your Website Work for You: Expert E-Commerce Tools & Tips
There are over 2 million websites created every day, and Google updates their algorithms 500 times a year. With ever-changing digital commerce, it’s more important than ever to maintain your online relevance and a competitive edge. In this session we’ll explore the easiest ways to enhance, develop content for, market and track the performance of your website. You’ll also learn creative ideas that mix traditional, social media and internet marketing tactics. You’ll leave knowing:
  • Popular platforms, and how to integrate and enhance your existing platform
  • Ways to provide relevant content through blogging and social engagement
  • How to easily implement video online to attract viewers
  • How to build a marketing budget, and what tactics work well for niche markets and industries.
About Ryan Moor