Jump-start your 2022 sales with information-packed sessions to help you sharpen your skills, diversify your client base and close more deals.

These sessions will show you how to successfully market your business – and yourself. You'll learn to use social media tools to achieve your goals, and leave with strategies and tips to really stand out from the crowd.

Taught by decoration experts, these interactive sessions feature innovative heat press techniques, decorating machinery in action, and advice on choosing the best products and printing methods for your clients.

In these sessions you'll dive into the latest version of ASI's ESP – the industry's largest, most accurate sourcing and marketing service – and see how ESP Websites can help grow your sales. Plus, you'll learn about the power of local clients and which markets and products you should focus on now.

Take a break from the show floor and discover ways to improve your branding, marketing and social media skills, plus find out how to reach multicultural clients.

Take a break from the show floor and discover easy ways to engage with your local community, plus tips for shooting a professional-looking video with your smartphone.

Vice chairman of the ASI Family of Companies (composed of The ASI Show!^®, ASI Computer Systems^® and ASI^®), Matthew Cohn, MASI, has launched businesses in publishing, e-commerce, trade shows and medical information. He has also served as president, education chair and treasurer of the Philadelphia Chapter of the Young Entrepreneurs Organization and is on the board of the Philadelphia Chapter of the Young President's Organization (YPO). The Philadelphia Business Journal recognized him in their "40 Under 40" awards, and he was named among the Top 100 People to Watch by Business Philadelphia magazine, as well as one of the 100 Most Influential People in the trade show industry by Tradeshow Week. He has been a featured speaker at national conferences such as American Society of Association Executives, Direct Marketing Association, Internet World, Annual Catalog Conference, Seybold Seminars, International Association of Exposition Managers and SISO.

With so many great events taking place at the ASI Show, it can be a daunting task trying to fit everything in. As a new attendee, we know how important it is for you to get the most out of the time you have – but where do you start? Join ASI's Vice Chairman Matthew Cohn as he shares great tips for working the show more effectively, and hear about all the free services and amenities available to distributors/decorators while at an ASI Show.

Cliff Quicksell, Jr., MASI, is the president and CEO of Cliff Quicksell & Associates. During his 35+ years in the industry, his passion for education and training has been exemplified by his having served five terms as the education chairperson for the regional trade association CPPA of Maryland, and he currently serves on the CPPA board as president. The author of over 1,200 articles and recipient of numerous awards for innovation and creativity, Cliff speaks, trains and consults internationally to associations and national business groups on more effective ways to market themselves and their products and services, as well as how to motivate their personnel.

Most salespeople believe that buyers are only interested in the lowest possible price, but nothing could be further from the truth. In this session you’ll dive into the 10 things clients are really looking for – including unbridled creativity and big-swing strategies – and learn how you can deliver them. Plus, you’ll discuss three things to avoid at all costs: closed-ended questions; inflexible, preconceived thinking; and the inability to measure your efforts.

Darryl T. Jenkins is managing partner of corporate branding and merchandising company The CPS Store and has 25 years of experience as an executive consultant, creating solutions for diverse business owners. He is also the author of The Power of Diversity: Leading The Majority Minority, which helps business leaders and organizations effectively navigate the social cultural landscape to build stronger organizations and communities. He serves on several boards building capacity and resources to connect, communicate and collaborate across diverse groups in the U.S. and around the globe.

In this session you’ll learn key insights and tools to build a more inclusive, diverse clientele and generate new revenue opportunities. You’ll discover the 3 Cs – connecting through technology, cultivating relationships, and valuing culture – and find out how these actions can help grow your bottom line.

Greg Muzzillo founded Proforma (asi/300094) in 1978 as an industry distributor. Within five years he grew the company to several million dollars in sales and by the mid-1980s Proforma had been recognized by Inc. magazine as an Inc. 500 fastest-growing company three years in a row. Today, the business has more than 600 Distributor Members with over $500 million in annual sales, more than 100 in its Million Dollar Club, and more than 60 in its Multi-Million Dollar Club (with sales ranging from $2 million to over $35 million). In 2020, 24 members were honored by Inc. on the prestigious Inc. 5,000 list of the fastest growing businesses in the USA.

One of the best things about the promo products industry is that it offers talented salespeople the potential for unlimited success. In this inspirational session with Proforma founder Greg Muzzillo, you’ll discover the five top strategies that can help you grow your 2022 sales like never before. You’ll leave knowing:

• The proven steps Muzzillo used to build a $500 million company
• How you can reach $1 million in sales starting this year
• Ways to identify and eliminate common barriers to success.

Carolyn Strauss is a sales and persuasion expert who spent 18 years on-camera on the Home Shopping Network; she personally sold over $160 Million of her clothing line The Carolyn Strauss Collection. During that time she developed her "Dollars Per Minute™" sales and relationship-management strategy to train salespeople and executive teams across all industries. She has studied and worked with some of the world’s foremost experts on gender communication, and has appeared on PBS, CNN, ABC, NBC, Food Network and Lifetime Television Network. She is an active member of the Screen Actors Guild, the author of five books, and believes that a good day includes chocolate.

Promotional products connect people with events and advertisers, keeping your client top of mind and creating a commerce opportunity for you both. When you prove how you can help clients build valuable connections and grow their business, it’s a win for everyone. In today’s world of remote work and short attention spans, communicating your value is crucial to becoming an indispensable resource for your clients and prospects. During this interactive session you’ll explore:

• Proven relationship-building techniques you can implement right away
• Tips for easy content curation and successful video marketing
• Ways to help your clients, not sell to them
• How to recognize what support may you be in need of, and ways to get it
• Using existing resources to re-engage with your network
• Techniques for looking at past clients to determine who needs your expertise now.

In this interactive final session of the day, you’ll share your thoughts and tips learned throughout the day with a group of your promo colleagues. You’ll also get to hear from many of the ASI Show’s speakers as they recap the most important takeaways from their sessions. Don’t miss this chance to hear other perspectives and pick up some effective strategies you may have missed.

Don't miss this exclusive preview of NEW products that suppliers will highlight in their booths on both Exhibit Days.

Dawn Raquel Jensen, EMBA, is an international social media speaker and business marketing trainer who merges together social media, digital marketing, technology training and business strategy. As the founder of Virtual Options, she trains and advises entrepreneurs on how to build influence and impact for and in the communities they serve. She is also a marketing trainer and mentor for the University of Central Florida's Business Incubation Program and a business advisory board member to numerous boards. She served eight years in the US Navy Reserve as a journalist, covering military, national, and world events in the U.S and Europe, and earned an Executive MBA from Quantic School of Business and Technology.

Being recognized as a promo products expert is one of the best ways to grow your business. But how do you establish yourself as an authority? In this session you’ll learn to create your online presence and grow your impact by leveraging technology to do the heavy lifting, and delve into:

• Which digital platforms dominate your demographics
• Techniques to maximize marketing and social media marketing tools and trends
• Where your customers are and which tools will reach them.

Jay Busselle is managing partner of FLEXpoint Social Selling. It's been about 30 years since he started printing and selling "unofficial replica" T-shirts in the mid '80s of his favorite skiing and skateboarding companies. He landed his first industry job while in college as a cut-and-paste artist for a Yellow Pages publishing company. It didn't take long before he was working for a screen printer, and soon thereafter, for his family owned promotional advertising agency. Jay is a board member (referred to as "chefs") for PromoKitchen, an all-volunteer nonprofit group focused on mentorship in the promo industry. He's a highly rated industry presenter and a trainer on topics like branding, marketing and LinkedIn. He is also a self-proclaimed CTO – Chief Taco Officer – and has found his home hanging out with the other promo peeps and apparel geeks on the island of misfit toys.

The world of social media is crowded and noisy, and your customers and prospects don't need more information – they're craving the insight and knowledge that you can provide as a promo product expert. This session will share both good and bad examples of social media engagement and focus on three ways to jumpstart your content and add value to your posts.

Dawn Raquel Jensen, EMBA, is an international social media speaker and business marketing trainer who merges together social media, digital marketing, technology training and business strategy. As the founder of Virtual Options, she trains and advises entrepreneurs on how to build influence and impact for and in the communities they serve. She is also a marketing trainer and mentor for the University of Central Florida's Business Incubation Program and a business advisory board member to numerous boards. She served eight years in the US Navy Reserve as a journalist, covering military, national, and world events in the U.S and Europe, and earned an Executive MBA from Quantic School of Business and Technology.

The idea of creating quality social media content can feel like a massive task … but it doesn’t have to be. In this session you’ll discover unique and proven tips to produce solid branded content, and leave knowing how to:

• Convert online leads into sales
• Harness the power of user-generated content
• Create easy buildable content
• Choose and use the right apps and tools
• Maintain an “always on” business presence.

Jay Busselle is managing partner of FLEXpoint Social Selling. It's been about 30 years since he started printing and selling "unofficial replica" T-shirts in the mid '80s of his favorite skiing and skateboarding companies. He landed his first industry job while in college as a cut-and-paste artist for a Yellow Pages publishing company. It didn't take long before he was working for a screen printer, and soon thereafter, for his family owned promotional advertising agency. Jay is a board member (referred to as "chefs") for PromoKitchen, an all-volunteer nonprofit group focused on mentorship in the promo industry. He's a highly rated industry presenter and a trainer on topics like branding, marketing and LinkedIn. He is also a self-proclaimed CTO – Chief Taco Officer – and has found his home hanging out with the other promo peeps and apparel geeks on the island of misfit toys.

Do you want to be more visible to your ideal prospects and clients? Then optimizing your LinkedIn profile is a must, as you need to be seen as a resource, not a resume. In this session you'll learn to correctly leverage the "big four" on LinkedIn – background banner, profile picture, headline and about section – helping you build trust and grow relationships on this top business platform.

Terry Watson brings humor and decades of sales and leadership expertise to his sessions. His vibrant presentations are powerful, positive and results-based – and while you’re laughing, you’ll also be learning how to improve sales and client relationships.

Like popping popcorn in a hot oily skillet, Terry Watson will deliver social media idea after idea to help you thrive in uncertainty, lead through stress and manage the unmanageable. This fast-paced session is designed to maximize your time while providing a huge number of game-changing ideas. You’ll explore social media opportunities, vulnerabilities, and the things you absolutely need to stop doing TODAY if longevity is your game plan. You‘ll leave this session mumbling, “I can’t believe I didn’t know that, I’m so glad, I came!”

Rachel Corey is the promotional fulfillment manager, responsible for the facilitation and execution of all decoration projects provided to the exclusive Stahls' Decorator Network. She has been in the apparel decoration business for nearly a decade, which kicked off by managing a sales team focused on selling primarily promotional products. In that role she discovered her passion for solving customers' decorating challenges, which brought her to STAHLS'. She enjoys working with clients across the country, fulfilling requests with the latest innovations STAHLS' has to offer.

Josh Ellsworth is the executive vice president of sales and marketing for GroupeSTAHL. He believes in hands-on management and getting into his customers’ shoes. He is best known for his educational content, which includes training on sales, marketing and printing apparel. He loves helping business owners find new opportunities and overcome challenges in their decorating businesses.

Headwear continues to evolve as a promo favorite, and the decoration options are endless. During this interactive tutorial you'll see a heat press in action, printing 12 hats with 12 different logos. You'll leave knowing how to:

• Replicate popular trends with your customer's logo
• Create dimension and texture in 60 seconds or less on ANY hat
• Heat print embroidered patches and leather emblems.

Rachel Corey is the promotional fulfillment manager, responsible for the facilitation and execution of all decoration projects provided to the exclusive Stahls' Decorator Network. She has been in the apparel decoration business for nearly a decade, which kicked off by managing a sales team focused on selling primarily promotional products. In that role she discovered her passion for solving customers' decorating challenges, which brought her to STAHLS'. She enjoys working with clients across the country, fulfilling requests with the latest innovations STAHLS' has to offer.

Josh Ellsworth is the executive vice president of sales and marketing for GroupeSTAHL. He believes in hands-on management and getting into his customers’ shoes. He is best known for his educational content, which includes training on sales, marketing and printing apparel. He loves helping business owners find new opportunities and overcome challenges in their decorating businesses.

Our industry is built on logos, and in this session you'll learn how you can affordably offer what every client wants: full-color logos printed on-demand. Whether you're decorating a shirt, hat, drinkware or bag, a beautiful, professional logo will get noticed and deliver results for your clients. Don't miss this chance to discover the selling opportunities for full-color logos and the unlimited profit potential of heat transfers.

Rachel Corey is the promotional fulfillment manager, responsible for the facilitation and execution of all decoration projects provided to the exclusive Stahls' Decorator Network. She has been in the apparel decoration business for nearly a decade, which kicked off by managing a sales team focused on selling primarily promotional products. In that role she discovered her passion for solving customers' decorating challenges, which brought her to STAHLS'. She enjoys working with clients across the country, fulfilling requests with the latest innovations STAHLS' has to offer.

Josh Ellsworth is the executive vice president of sales and marketing for GroupeSTAHL. He believes in hands-on management and getting into his customers’ shoes. He is best known for his educational content, which includes training on sales, marketing and printing apparel. He loves helping business owners find new opportunities and overcome challenges in their decorating businesses.

Promotional apparel doesn't have to be limited to a full-front logo on a T-shirt. With expanding technology, you can offer clients plenty of unique logo placements, such as on sleeves, collars and pockets, and even on non-apparel items. In this session you'll see how to:

• Maximize impressions on a single piece of apparel
• Properly size a logo for hard-to-print surfaces
• Create unique new options for any logo.

Rachel Corey is the promotional fulfillment manager, responsible for the facilitation and execution of all decoration projects provided to the exclusive Stahls' Decorator Network. She has been in the apparel decoration business for nearly a decade, which kicked off by managing a sales team focused on selling primarily promotional products. In that role she discovered her passion for solving customers' decorating challenges, which brought her to STAHLS'. She enjoys working with clients across the country, fulfilling requests with the latest innovations STAHLS' has to offer.

Josh Ellsworth is the executive vice president of sales and marketing for GroupeSTAHL. He believes in hands-on management and getting into his customers’ shoes. He is best known for his educational content, which includes training on sales, marketing and printing apparel. He loves helping business owners find new opportunities and overcome challenges in their decorating businesses.

The surge in working from home has made branded kits a popular and convenient way for your clients to show appreciation for their customers or spread the word about their new product or brand. In this session you'll explore all the kitting options for a variety of apparel and non-apparel items. You'll also learn how to build kits that stand out with unique logo finishes and textures, and the best products and printing methods for your client's audience.

Michael D'Ottaviano, MASI, is an executive director of corporate accounts at ASI. He specializes in strategic solutions, helping ASI distributors members realize opportunity and grow their businesses by utilizing creative website design combined with innovative marketing campaigns. He also works with distributors to develop social media campaigns to increase web presence and grow their customer base. Michael is passionate about technology and implementing integrated solutions to help distributors streamline their business processes and grow their businesses.

Plan to attend this session if you have an ESP license and want to get the most out of the powerful platform. An ESP expert will cover:

• Product strategies – top sellers, new suppliers and specials
• Using search filters and the live inventory feature to find the right product
• How to close sales using the Virtual Sample tool
• Quick tips for creating customized presentations tailored for specific clients.

Joan Miracle, BASI, is an executive director of corporate accounts at ASI. She's been providing business counseling to entrepreneurs for over 30 years, with 13 years in the ad specialty industry. Her background includes successfully running a $46M operation, including the startup of numerous businesses from real estate development and acquisition to open profitable operations. Her main focus and passion have been in sales and sales training, assisting new business owners with startup marketing, leveraging technology for success, and helping established businesses grow through strategic marketing plans that emphasize online marketing and improving operational efficiency.

In this demonstration you’ll see all the display options available to personalize your ESP Website and learn how to control the products, suppliers and pricing displayed. The session will also touch on marketing your website and tactics to drive traffic. You’ll leave ready to create a world-class shopping experience for your customers with ESP Websites.

Abby Koss, BASI, is the head of distributor marketing at ASI. She's been with the company for five years and in the marketing space for 16 years. She brings to her role an inherent passion for the latest marketing trends and tactics, coupled with a love of all things creative. She also has a unique perspective on ASI's marketing, as she was an end-buyer of promo products earlier in her career.

Nearly a third of U.S. consumers search online for local businesses every day, making local databases and directories more important than ever. In this session, you’ll receive actionable takeaways and the knowledge to easily:

• Provide accurate business information so potential customers can find you
• Enhance and protect your local business reputation
• Boost your online presence by putting you in more directories, including Google Business Profile (formerly Google My Business), Bing, Yahoo and Yelp
• Respond to reviews and engage with your community.

Jackie Chaszczewicz, MASI, is a senior marketing manager at ASI. She's been with the company for five years and in the marketing space for over 10 years. Jackie specializes in helping existing businesses thrive and new businesses grow by teaching them how to start selling promotional products. She also works with distributors to share the best sales and marketing tactics to help them stay successful. She brings to her role a passion for creativity, strategic thinking and a desire to help ASI members succeed.

Joan Miracle, BASI, is an executive director of corporate accounts at ASI. She's been providing business counseling to entrepreneurs for over 30 years, with 13 years in the ad specialty industry. Her background includes successfully running a $46M operation, including the startup of numerous businesses from real estate development and acquisition to open profitable operations. Her main focus and passion have been in sales and sales training, assisting new business owners with startup marketing, leveraging technology for success, and helping established businesses grow through strategic marketing plans that emphasize online marketing and improving operational efficiency.

Be sure to attend this interactive beginner session if you want to tap into a new-to-you market or discover trending products. You’ll leave knowing:

• The top five industries that buy promo products
• The newest product ideas for these industries
• The leading uses of promo products
• Powerful stats and tips you can use for the perfect pitch.

Supply chain issues. Inventory shortages. On-time delivery problems. Hiring frustrations. The promotional products industry is facing many tests right now. How can you overcome these difficulties and turn them into opportunities? Watch ASI Vice Chairman Matthew Cohn delve into these topics and more with four industry power players: Jo-an Lantz, CEO of Geiger; Nancy Schmidt, CEO of AIA; Lisa Hubbard, vice president of sales and marketing of The Vernon Company; and Sharon Eyal, CEO of ETS Express. These distributors and supplier will debate these topics, and they’ll be sure to provide actionable advice to implement at your company.

Vice chairman of the ASI Family of Companies (composed of The ASI Show!^®, ASI Computer Systems^® and ASI^®), Matthew Cohn, MASI, has launched businesses in publishing, e-commerce, trade shows and medical information. He has also served as president, education chair and treasurer of the Philadelphia Chapter of the Young Entrepreneurs Organization and is on the board of the Philadelphia Chapter of the Young President's Organization (YPO). The Philadelphia Business Journal recognized him in their "40 Under 40" awards, and he was named among the Top 100 People to Watch by Business Philadelphia magazine, as well as one of the 100 Most Influential People in the trade show industry by Tradeshow Week. He has been a featured speaker at national conferences such as American Society of Association Executives, Direct Marketing Association, Internet World, Annual Catalog Conference, Seybold Seminars, International Association of Exposition Managers and SISO.

Jo-an Lantz is the president/CEO of Counselor Top 40 distributor Geiger (asi/202900), based in Maine. She was named Counselor’s 2020 Person of the Year, and is a member of PPAI’s Hall of Fame. Additionally, Jo-an represents Geiger as the sole U.S. member of World Advertising Gift Exchange (WAGE). A member of Counselor’s Power 50 since its inception in 2006, Jo-an has spent her entire post-college working career at Geiger, where she started in an entry-level accounts-payable position.

Nancy Schmidt is CEO of Top 40 distributor AIA Corporation (asi/109480), based in Wisconsin. Nancy joined the company in 2018 as its CFO and was elevated to her current role in 2020, as the pandemic was taking hold. Under Nancy’s leadership, AIA, which owns OfficeZilla, was able to mobilize and supply home office essentials and workplace sanitation supplies to clients and its members. Nancy has been on Counselor’s Power 50 list for two consecutive years.

Lisa Hubbard is vice president of sales & marketing for Counselor Top 40 distributor The Vernon Company (asi/351700), based in Iowa. Lisa spent 20 years in the transportation industry, in many areas between customer service, operations, and connecting sales and marketing together to build a digital team/strategy for 700 sales reps split between outside and inside sales. Prior to joining Vernon, she worked for a small safety distributor which enabled her to bring her experience learned in a multibillion-dollar corporation and apply it to a smaller business. Lisa has been at Vernon for about a year and says her passion ultimately lies in working smarter, not harder, staying in front of the right customers at the right time, and streamlining processes so one can really scale a business.

Sharon Eyal is the CEO of Oxnard, CA-based ETS Express (asi/51197), a company he founded with his father, Ely, and sister, Taly. Counselor’s Person of the Year in 2018, Sharon sold ETS to Counselor Top 40 supplier Polyconcept in November of 2019 and through continued leadership, he’s shepherded ETS successfully through the pandemic, with sales up double-digits over 2020.

Cliff Quicksell, Jr., MASI, is the president and CEO of Cliff Quicksell & Associates. During his 35+ years in the industry, his passion for education and training has been exemplified by his having served five terms as the education chairperson for the regional trade association CPPA of Maryland, and he currently serves on the CPPA board as president. The author of over 1,200 articles and recipient of numerous awards for innovation and creativity, Cliff speaks, trains and consults internationally to associations and national business groups on more effective ways to market themselves and their products and services, as well as how to motivate their personnel.

Self-promotions are one of the best ways to stay top of mind with your clients and also attract prospects. In this session you’ll see creative case histories of self-promo success, learn how the campaigns were developed, and dig into the outstanding results of proven strategies.

Jessica Gibbons-Rauch has spent 16 years in the promotional products industry in positions with Top 40 distributorships. Currently a partner at Trendpendent, she works with distributors to build their marketing, operations and merchandising programs. She has served on multiple industry boards and groups and is a frequent industry education speaker and podcast guest. She holds an MBA with a focus on strategic marketing from Northern Illinois University and has been a member of the Digital Marketing Board of Directors and an adjunct professor for the Digital Marketing Program.

“Where do I start?” This is probably the first – and most daunting – question of anyone who wants to build their brand using content. In this session, you’ll learn the answer as you discover ways to plan your content, how to post, what to post, and how to maintain your brand identity while still showcasing your personality.

Darryl T. Jenkins is managing partner of corporate branding and merchandising company The CPS Store and has 25 years of experience as an executive consultant, creating solutions for diverse business owners. He is also the author of The Power of Diversity: Leading The Majority Minority, which helps business leaders and organizations effectively navigate the social cultural landscape to build stronger organizations and communities. He serves on several boards building capacity and resources to connect, communicate and collaborate across diverse groups in the U.S. and around the globe.

Today’s promo buyers are both diverse and global, coming from multiple cultures. Selling in this environment can be a challenge, but knowing how to communicate with respect across lines of difference will increase your success. In this session you’ll learn how to use hospitality, active listening, understanding and multicultural competence to better reach diverse customers.

Jay Busselle is managing partner of FLEXpoint Social Selling. It's been about 30 years since he started printing and selling "unofficial replica" T-shirts in the mid '80s of his favorite skiing and skateboarding companies. He landed his first industry job while in college as a cut-and-paste artist for a Yellow Pages publishing company. It didn't take long before he was working for a screen printer, and soon thereafter, for his family owned promotional advertising agency. Jay is a board member (referred to as "chefs") for PromoKitchen, an all-volunteer nonprofit group focused on mentorship in the promo industry. He's a highly rated industry presenter and a trainer on topics like branding, marketing and LinkedIn. He is also a self-proclaimed CTO – Chief Taco Officer – and has found his home hanging out with the other promo peeps and apparel geeks on the island of misfit toys.

In this session you'll learn how to convert contacts to connections and prospects to clients. We'll cover the specific steps required to find and engage a defined, target audience in the free version of LinkedIn. You'll leave knowing how to track and nurture your network by creating a playbook designed to build relationships, provide value and ultimately move the conversation offline to a proposal or a call.

Unwind and network with your industry peers to close Exhibit Day 1. Enjoy music, hors d'oeuvres and drinks while connecting with new and existing business partners.

A 27-year veteran with ASI, Joe Haley is the company’s Education Director, overseeing training & development by creating and facilitating onboarding and professional development classes. Joe is ASI Media’s product editor, and has also been an ASI University instructor at ASI Shows for the last 12 years with a heavy focus on video creation, and was twice was the overall top-rated show speaker and the top-rated ASI employee speaker seven times. The host of The Joe Show Live for 15 years, he has produced over 1,000 product videos and showcased nearly 10,000 products. Joe has won a prestigious Neal Award and multiple ASBPE awards for his product trend coverage, and is also a past ASI Employee of the Year.

Wondering what the most buzzworthy products were on the trade show floor on Exhibit Day 1? ASI’s product editor, Joe Haley, will scour exhibitor booths for the products that stand out. In this interactive, fun, and informational session, watch our first-ever Promo Showcase Live and glean winning ideas for your upcoming promotional programs.

Abby Koss, BASI, is the head of distributor marketing at ASI. She's been with the company for five years and in the marketing space for 16 years. She brings to her role an inherent passion for the latest marketing trends and tactics, coupled with a love of all things creative. She also has a unique perspective on ASI's marketing, as she was an end-buyer of promo products earlier in her career.

Nearly a third of U.S. consumers search online for local businesses every day, making local databases and directories more important than ever. In this session, you’ll receive actionable takeaways and the knowledge to easily:

• Provide accurate business information so potential customers can find you
• Enhance and protect your local business reputation
• Boost your online presence by putting you in more directories, including Google Business Profile (formerly Google My Business), Bing, Yahoo and Yelp
• Respond to reviews and engage with your community.

A 27-year veteran with ASI, Joe Haley is the company’s Education Director, overseeing training & development by creating and facilitating onboarding and professional development classes. Joe is ASI Media’s product editor, and has also been an ASI University instructor at ASI Shows for the last 12 years with a heavy focus on video creation, and was twice was the overall top-rated show speaker and the top-rated ASI employee speaker seven times. The host of The Joe Show Live for 15 years, he has produced over 1,000 product videos and showcased nearly 10,000 products. Joe has won a prestigious Neal Award and multiple ASBPE awards for his product trend coverage, and is also a past ASI Employee of the Year.

Video is a fantastic and fun way to connect with clients and showcase products, and people are much more likely to remember a call to action in a video vs. reading it in text format. In this hands-on session you’ll learn how to broadcast a live product video from the trade show floor, and shoot a video to upload to a favorite platform. You’ll also interact with suppliers as you create a top-notch video, so bring your smartphone for this one-of-a-kind opportunity.

The best way to end your ASI Show Orlando experience is at the Closing Celebration, where you can collect new friends' business cards and relax before heading home over complimentary snacks, beer, wine and other beverages while enjoying live music.

Exciting prizes will also be given away during the Ask It to Win It: Passport to Products Program drawing.