ASI Show

SUNDAY, JANUARY 4, 2015 • EDUCATION DAY

1:30 p.m.-
2:25 p.m.

10 Ways to Improve Distributor Loyalty
ALL LEVELS – 1 Credit
Over 3,000 suppliers in a multi-billion dollar industry make for a competitive market for any supplier. How do you make your product line top of mind for 20,000 distributor salespeople? How do you turn the industry’s distributor network into a powerhouse sales force for your company? You’ll find out how during this can’t-miss session, plus you’ll leave knowing:

Tactics to build a brand that will attract the highest-performing distributorships and its top performers.
How to understand the mind of a distributor
Ways to create a marketing blueprint to build distributor loyalty
How to craft a sales game plan to build distributor alliances.

About Darlene Kirk

2:30 p.m.-
3:25 p.m.

Tradeshow Strategies That Deliver Sales
ALL LEVELS – 1 Credit
Tradeshow exhibition is one of the most profitable sales strategy investments you can make… if managed properly. Thousands of dollars are wasted every year in failed attempts to exhibit, without seeing the return on investment. During this session you’ll learn marketing and sales strategies you should undertake before, during and after a show to make your product line stand out from the competition. You’ll leave knowing:

Ten tradeshow exhibition errors to avoid
Pre-event planning tips for sales and marketing teams
Show floor strategies that drive booth traffic
Post-show follow-up strategies to capture a solid ROI.

About Darlene Kirk