Aaron Dignan works directly with many Fortune 100 leadership teams to help their organizations succeed in a world where digital forces are disrupting decades of tradition. He co-founded the digital strategy firm Undercurrent with two partners. Clients past and present include GE, PepsiCo, JWT/Ford Motor Company, Virgin, Disney, HBO, LiveNation and many others. Prior to Undercurrent, he co-founded Brandplay, focusing on early stage brand planning and naming with clients across the U.S.
Dignan has delivered speeches, presentations and training at GE’s Leadership Development Center, the TED Conference, Digital Hollywood, Web 2.0, CommunityNext, Columbia College , Interesting New York and dozens of national brands.
Dignan is also the author of Game Frame: Using Games as a Strategy for Success, along with an upcoming book, The Responsive Organization.
Businesses today sit at the precipice of a completely new world. Technologies are transforming our economy in unpredictable ways – democratizing power, concentrating wealth, connecting everyone and everything, and challenging our assumptions about rights and privacy. In response, new ways of working and organizing are gaining popularity, spurred on by Generation Y entrepreneurs who are willing to question everything about what an organization is and how it should operate. However, the technological and cultural changes we face are nothing compared to what’s coming next.
Aaron Dignan, founder of The Ready, works with Fortune 100 leadership teams to help their organizations succeed in a world where digital forces are disrupting decades of tradition. He contends that business owners and managers need to focus on making their teams and companies more adaptive, more exponential and (perhaps counterintuitively) more human. In this dynamic, humorous and information-packed Keynote, Dignan will offer a proven path to readiness that applies to employees at all levels, including:
How Generation Y CEOs are creating agile companies that respond quickly to new competitive challenges
How to ignite change with pilot teams, and then roll out that change to the broader organization
Key tactics from his forthcoming book, The Responsive Organization, about what companies must do to thrive in the next five years and beyond.