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The ASI Show Exhibitor Success & ROI Center
What’s the secret to getting a better ROI from exhibiting at trade shows? There are no secrets! To teach you everything you need to know, from planning stages to following up after the show, we are here to help you with The ASI Show Exhibitor Success & ROI Center. Over the years the experience and expectations of exhibiting at trade shows has changed. Exhibiting costs are increasing and attendees’ behaviors are different. Senior leadership continues to put pressure on marketing, wanting a better return on the trade show investment. For most marketing professionals, exhibiting at trade shows has been learned over time – there is little formal training, and researching ideas and concepts takes a great deal of time.

The ASI Show Exhibitor Success & ROI Center is your free, on-demand, 24/7 exhibiting knowledge tool. Check in frequently to get answers to your most pressing questions, expand your exhibiting know-how, and improve your company’s performance and ROI at the show. We are offering three easy ways to find the information, answers, and solutions you need to keep up and stay ahead.


 
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1. FREE Live & Re-playable Exhibitor Webinars:
Click on the sessions below to learn more.

ASI Show Exhibitor Web-Briefing: How to Have a Positive and Profitable Exhibiting Experience
Thursday, May 3, 2018 • 2:00 pm - 2:45 pm Eastern

ASI wants to make sure all exhibiting companies have a positive and productive experience. That is why we encourage all ASI Supplier members to participate in a special web-briefing to prepare for the show. In just 45 minutes, without leaving your desk, ASI staff and America’s leading exhibiting expert, Jefferson Davis of Competitive Edge, will share important information about exhibiting at ASI Show, and provide useful knowledge and exhibiting tools and resources critical to your company’s success. No matter how long you’ve exhibited at trade shows, we guarantee you will leave this web-briefing more informed, more focused, and better prepared with practical tools to exhibit successfully at the ASI Show.

Topics Include: 

  • Important things to know about ASI and our shows
  • What makes ASI Show different and valuable compared to PPAI
  • Understanding the ASI Show attendee
  • Your exhibitor support team
  • Navigating the Exhibitor Service Kit
  • Overview of resources available to exhibitors
  • ASI staff’s top tips for new exhibitors
  • The real power of exhibiting effectively
  • Calculating your potential sales opportunity
  • 3 links of the tradeshow success chain
  • 5 critical exhibiting success factors
  • 10 biggest mistakes exhibitors make
  • Q&A

Session includes an electronic custom participant workbook.


How to Make YOUR ASI Show Exhibit Stand Out From the Crowd
Thursday, March 29, 2018 • 2:00 pm - 2:45 pm Eastern

Attendees have over choice about where to spend their time and are very selective about which exhibits they visit… Is YOUR exhibit a worthy destination? What are the key factors that determine whether an attendee notices an exhibit and stops to enter, or passes right by? What adjustments and improvements can you make to deliver a higher quality attendee experience and increase traffic and dwell time in your exhibit? These important questions and many more will be answered in this all new exhibitor webinar presented by tradeshow expert Jefferson Davis of Competitive Edge.

Register for this highly informative live webinar to take a photographic journey delivering dozens of strategies and tactics to improve your exhibit visibility and effectiveness.

Topics Include: 

  • The 3 primary reasons people attend tradeshows
  • Research on the 3 things most important to attendees about an exhibit
  • 5 keys to a standout exhibit
  • 6 practical ways to increase your exhibit’s visibility in the hall
  • The critical importance of accessibility and navigation
  • How to create meaningful, interactive attendee experiences in your exhibit
  • Strategies for improving attendee comfort and dwell time
  • 6 factors that impact visitor recall and build memorability
  • Q&A

Session includes an electronic custom participant workbook.

High-Impact Pre-Show Planning: How to Manage Your Exhibit Program for Improved Results

High-Impact Pre and At-Show Marketing: How to Build Brand Awareness and Drive Qualified Booth Traffic

Secrets of the Aisles: Critical Skills Every Booth Staffer Needs to Know and Master

Lead Management & Measurement: How to Improve Lead Quality, Sales Conversion and Measure Performance, Value and ROI

 

2. “How-to” Exhibiting Article Series and Downloadable Tools:

Quick-read, informative and loaded with useful information and practical knowledge. Our exhibiting success article series and downloadable tools address the critical topics important to your success as an exhibitor today. Just click below and be sure to forward to your entire exhibiting team.

Articles:

Tools:

3. “Ask the Tradeshow Experts” Q&A:
ASI Show has made special arrangements with Jefferson Davis, North America’s leading expert on trade show success, and his team of experts. You can submit questions on any exhibiting topic. Mr. Davis will respond within 48 hours. Click here to submit your question now.
 

 

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