Exhibitor Success & ROI Center

Your FREE on-demand exhibiting resource.

Get answers to your questions, expand your knowledge and improve your ROI when you follow this proven-effective 5-step Exhibitor Success Program. America’s leading trade show productivity expert, Jefferson Davis of Competitive Edge, has developed and refined this program over the last 30 years.


XPress Leads Overview

What’s new for 2020.

Thursday, September 12, 2019
11 a.m. ET

Presented by:
Amy Thrasher, Convention Data Services

  • Product overview
  • Benefits of lead retrieval
  • Creating a lead strategy
Play Recorded Webinar

So Much More Than Scanning a Badge

Understand lead management features to maximize your onsite experience.

Tuesday, November 12, 2019
2 p.m. ET

Presented by:
Amy Thrasher, Convention Data Services

  • Product overview
  • Email follow-ups
  • Customer qualifiers and survey
  • Literature fulfillment
  • VIP alerts
  • Taking notes and rating leads
  • Badge scanning - online vs. offline
Play Recorded Webinar

Lead Management Checklist

Are you ready for the show?

Thursday, December 19, 2019
2 p.m. ET

Presented by:
Amy Thrasher, Convention Data Services

  • Setting lead goals
  • Using the exhibitor portal
  • Naming devices and apps
  • Downloading leads
  • Accessing real-time onsite reports
  • Lead follow-up plan
Play Recorded Webinar

STAND OUT at your next trade show!

Get valuable tips from the Top 25 Exhibitor Booths at ASI Show® Chicago.

Get the Top 25 Standout Exhibits Report

Watch & Learn

Trade Show Tips From Jefferson Davis of Competitive Edge

Meet Jefferson

Meet Trade Show Productivity Expert Jefferson Davis

Partnership with ASI Show

Jefferson Davis & ASI: A Partnership to Promote Trade Show Success

Power of Trade Shows

Discover the Power of Trade Shows

Step 1

Download Planning & Implementation Tools:

  1. Download your 16-Week Trade Show Planning Spreadsheet
    Click the following shows to add reminders to your calendar on when to start your planning.
  2. Exhibit Cost Control Spreadsheet
  3. Exhibit Performance, Value and ROI Measurement Spreadsheet
Step 2

Schedule and Complete Strategic Planning Exercises at Target Dates:

  1. Define Your Outcomes (16 weeks prior)
  2. Identify & Attract Your Ideal Visitors (12 weeks prior)
  3. Manage Your Visitor’s Experience (10 weeks prior)
  4. Manage Your Leads (6 weeks prior)
  5. Measure Your Performance, Results & ROI (4 weeks prior and update after the show)
Step 3

Watch, Learn and Succeed With Live & On-Demand Webinars:

LIVE! When the ASI Show Closes, the Real Work Begins: How to Leverage Your Post Show Efforts to Increase Sales and Improve Future Success

Thursday, February 13, 2020
2 – 2:45 p.m. ET

For too many exhibitors, when the show closes, the work is over, but for highly successful exhibitors, this is where the real work begins. Register for this all-new webinar to learn specific practices to help you measure how well you executed your exhibit, improve your follow-up efforts and capture the key lessons that will help you get better results at your next show.

Register Now

LIVE! Improve Your Exhibit’s Effectiveness: Observations & Recommendations From ASI Show Exhibit Evaluations

Tuesday, May 12, 2020
2 – 2:45 p.m. ET

Register now for this all-new webinar to pick up specific ideas and best practices to make your ASI Show exhibit more effective. The content in this session is based on Exhibit Effectiveness Evaluations conducted at ASI Show Chicago and over 27,000 other exhibits. Sometimes, just one or two small tweaks to an exhibit can make the difference between an average show and a highly successful show.

Register Now

Exhibiting Cost Control: Tips & Tools for Saving Money & Getting More Bang for Your Buck

Thursday, March 14, 2019

Play Recorded Webinar

Trade Show Social Media Best Practices: Optimizing FREE Marketing to Build Your Brand & Drive Traffic

Thursday, May 2, 2019

Play Recorded Webinar

ASI Show Exhibitor Web-Briefing: How to Have a Positive and Profitable Exhibiting Experience

View-by date: Upon signing space contract

Play Recorded Webinar

High-Impact Pre-Show Planning: How to Manage Your Exhibit Program for Maximum Results

View-by date: 16 weeks before show

Play Recorded Webinar

How to Make YOUR ASI Show Exhibit Stand Out From the Crowd

View-by date: 14 weeks before show

Play Recorded Webinar

High-Impact Pre and At-Show Marketing: How to Build Brand Awareness & Drive Qualified Booth Traffic

View-by date: 10-12 weeks before show

Play Recorded Webinar

Secrets of the Aisles: Critical Skills Every Booth Staffer Needs to Know and Master

View-by date: 6 weeks before show

Play Recorded Webinar

Lead Management & Measurement: How to Improve Lead Quality, Sales Conversion and Measure Performance, Value and ROI

View-by date: 4 weeks before show

Play Recorded Webinar
Step 4

Read Topical Articles for Additional Insights and Ideas:

Plan for Success/Manage Your Money:

Promote Your Participation:

Create an Effective Exhibit:

Prepare Your Staff:

Manage Your Leads:

Manage Your Leads:

Step 5

Ask Our Team of Trade Show Experts

Get free, quick expert answers to your most pressing questions from Jefferson Davis and his team.

Submit your question now!
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