Marketing Opportunities

Increase your booth traffic and brand awareness with distributors before, during and after the show!

According to a study conducted by the Center for Exhibition Industry Research, sponsorships can increase booth traffic by 104% — generating more traffic, more leads and more value for your marketing dollar. Optimize your exhibiting investment and increase your ROI by choosing the perfect pre-made package, or create your own from the multitude of tested-and-approved options to best support your brand!

Pre-, Post- & At-Show Advertising Onsite Traffic Builders Show Directory Show Floor Advertising Onsite Marketing

2022 Advertising & Sponsorship Opportunites

 

Pre-, Post- & At-Show Advertising

Perfectly Priced Packages

Grab the attention of thousands of distributors with these perfectly priced PROVEN marketing opportunities BEFORE, DURING and AFTER the show to increase your return on investment. The ASI Show® Launch Packages are proven to brand your company, bring traffic to your booth and maximize the return on your marketing investment.

We have a package for every goal:

  • Launch Package
  • First Impressions Package
2022 Marketing Opportunity Packages

Pre-Show Traffic Builder Email

The Traffic Builder Email is a great way to reach pre-registered distributors. It's easy! Simply send us your promotional message featuring your booth number and show specials (in an HTML or text format) and we'll deliver your email to all pre-registered distributors who have given us their email address. It's a great way to get distributors to put you on their must-see list!

Post-Show Follow-up Email

After walking the show floor, distributors head home with countless catalogs and samples. How can you get yours to the top of their pile? ASI Show offers cost-effective ways to make sure you reach every attending distributor company — even the ones you may have missed. Simply send us your promotional message (in an HTML or text format) and we'll deliver your email to all attendees who have given us their email address.

View Specs

Product Showcase

Display your exciting promotional products in the Product Showcase conveniently located within the convention center – giving distributors a sneak peek of what they'll see when they visit your booth. The Product Showcase is a favorite among attendees and is heavily promoted before, during and after the show! Attendees also vote on the "Best of" in the showcase, and winners are listed on the ASI Show website. When you display an item in the Product Showcase, you'll receive:

  • Your product with headline, company name, ASI® number, booth number and 100-character description on the display card.
  • Free listing and photo of the product in the Product Showcase Mobile Digest.

Call attention to your products that are Made in the U.S.A., Green/Eco-Friendly, New for 2022, Express Ship (products that ship within 72 hours) or Always in Stock - (on-hand inventory/products that are in stock all the time) with a special card that will be placed with your items to make sure they stand out from the crowd! Plus, you can feature your products in an Exclusive Showcase Display. This special display case will feature only YOUR products for distributors to see. Call your ASI Show account manager to learn more.


Online Advertising

Each day, new distributors visit the ASI Show website looking for more information on the hottest events in the industry. Grab the attention of these clients and prospects by featuring your company and products on a web banner ad. Not only will you increase the number of distributors who visit your booth at the show, you'll also drive additional traffic to your company's website.

  • Home Page Banner Ad (3 available per month) - This ad will be featured on the ASI Show home page. To add extra excitement, your ad may be animated and include a link directly to your own web page.
  • Home Page Video Ad (4 available per month) - This video ad will be featured on the ASI Show home page.
  • Show-Specific Banner Ad (3 available per show) - This ad will be featured on each show-specific home page. To add extra excitement, your ad may be animated and include a link directly to your own web page.
  • Show-Specific Video Ad (4 available per show) - This 30-second video ad will be featured on each show-specific home page.
  • Registration Banner Ad (2 available per show) - This ad will be featured on the ASI Show Registration page.
View Specs
 

Onsite Traffic Builders

New Product Preview Reception

Promote your new products before the show even opens! Get out ahead of the competition by getting your new products in the hands of hundreds of distributors during this evening reception at the end of Education Day. Enjoy a drink and conversations with distributors about how your products can apply to their business.

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New Product Preview Reception This image is from a past event and does not reflect current safety protocols.

Supplier Power Hour Raffle

Host a raffle at your booth to increase traffic! We'll announce your raffle in the show daily, mobile alerts and in the pre-show email blast to create excitement around this event. Additionally, signage in registration will announce your booth number and the time that your raffle is being held! Limited availability per show.


Ask It to Win It: Passport to Products Program

Attract hundreds more distributors to your booth by participating in this popular show floor experience! Every attendee receives the Ask It to Win It Passport with their badge. In order to be eligible for thousands of dollars in exciting prizes, distributors must visit your booth, learn more about your products and receive a special stamp from you.

The passport promotion is a favorite among attendees and is heavily promoted before and during the show! Attendees who complete their passport also qualify for free shipping of catalogs — and you get all the credit!

You'll receive:

  • An Ask It to Win It logo, which can be used in your pre-show marketing to increase traffic to your booth
  • Your 4-color company logo, ASI number, booth number and brief tagline promoted on the passport
  • A mention as an exhibitor participant in Ask It to Win It on the Directory Floor Plan and in the mobile app
  • An 11" x 17" Ask It to Win It sign highlighting your question to be displayed in your booth to identify you as a participant.
View Specs

Keynote Video Ad

Your video promotion will be displayed in front of distributors before, during and after the show. Use this unique opportunity to promote your company, products or show special when you take advantage of the new Showmercial.

Your 30-second video (as created by you) will be featured:

  • On the ASI Show website prior to the show. With 10,000 unique visitors each month, there is no better way to get on distributors' must-see lists. Your video ad will be linked directly to your company's website.
  • Within a promotional loop played on the big screens located at the front of Keynotes and high-profile education classes. Grab the attention of distributors as they wait for ASI Show events to begin. (Your video will be played four times within the loop at each event.)
View Specs

Electronic Daily Banner Ad

Each exhibit day, the ASI Show Electronic Daily, which features up-to-the-minute coverage from the show, is sent to 10,000+ distributors within a 90-mile radius of the show. Promote your company, products and booth # in a banner ad featured at the top of the Daily. The ad will be featured each show day.

View Specs
 

ASI Show Directory

Show Directory

Attendees refer to the Show Directory nonstop as they navigate the show floor, and they continue to use it as a business reference long after the show is over. All exhibitors are listed within the ASI Show Directory for free. For a small investment, you can enhance your standard company listing with various advertising options and grab the attention of distributors to increase booth traffic.

  • High-Profile Listing With Logo
  • Half-Page Ad
  • Full-Page Ad
  • Back Cover
  • Sticker on Front Cover
View Specs

ASI Show Directory Belly Band

Stand out from the crowd, increase your booth traffic and grow your sales by taking advantage of this EXCLUSIVE marketing opportunity. Placing a 16" x 18" belly band around the directory is an effective way to get your message in front of EVERY attendee as they must remove the band to open the directory. Your full-color ad will be read from front to back, keeping you top-of-mind as distributors enter the show floor.

View Specs

ASI Show Mobile App

Enjoy real-time access 24/7 to the show with our new mobile app. Distributors use the ASI Show Mobile App to plan their show schedule and create their must-see hit list.

The FREE ASI Show Mobile App allows show attendees to:

  • Search for exhibitors by name, product category and more.
  • Peruse the show schedule by date, education track or speaker.
  • Create your personal agenda, including classes and networking events.
  • Look up course descriptions and speaker bios.
  • Learn more about the items featured in the Product Showcase.
  • Find booth locations on the exhibit hall floor plan.
  • Check out live coverage of the show on Facebook, Twitter and Flickr.
  • Receive important reminders and show alerts.

While all ASI Show exhibitors are automatically included in the app, you have an opportunity to grab the attention of attendees by adding your logo or sell sheet to your company listing or featuring your show special in a banner ad.

View Specs
 

Show Floor Advertising

Show Floor Advertising

Official ASI Show Sponsors receive 56% more leads than all other exhibitors! The additional recognition you receive by being an ASI Show Sponsor will increase your ROI and guarantee you have the best show experience possible!

All ASI Show Sponsors receive:

  • A high-profile listing in the ASI Show Directory and ASI Show Mobile App with a special “Official Sponsor” logo (in the exhibitor listings section).
  • Your full-color logo included on the ASI Show Sponsors Board in the busy Registration area of the show, plus an electronic ad included on the Sponsors Board video loop.
  • Your full-color logo on the ASI Show website's Official Show Sponsors page.
  • A 4' x 8' banner hanging above your booth.
Onsite Opportunities
Floor Banners Column Banners Escalator Clings Hallway Hanging Banners
Teardrop Banners Banners Light Boxes Trash Can Wraps
Aisle Decals Meter Board in Registration Aisle Banner Water Cooler Wraps
Models Walking the Show Floor Mascots in Registration    
 

Onsite Marketing

Sponsorships

All ASI Show sponsors receive:

  • Your full-color logo featured on the ASI Show Directory's Official Show Sponsors page.
  • A high-profile listing in the ASI Show Directory and ASI Show Mobile App with a special “Official Sponsor” logo (in the exhibitor listings section).
  • Your full-color logo included on the ASI Show Sponsor Board in the busy Registration area of the show, plus an electronic ad included on the Sponsors Board video loop.
  • Your full-color logo on the ASI Show website's Official Show Sponsors page.
  • 4' x 8' banner hanging above your booth.

Education Tracks

Become an education sponsor at ASI Show and enjoy prominent name recognition during the industry's largest live education conference. All workshops qualify for points toward the ASI Certification Program, guaranteeing strong education attendance all three days.

2022 Tracks:

  • Distributor Success
  • Social Media & Marketing
  • Business-Building Fundamentals
  • Exhibit floor Power Sessions (2 days)
  • How to Get the Most Out of Your Trade Show Experience
  • Education Day Wrap-Up NEW
Education This image is from a past event and does not reflect current safety protocols.

Event Sponsorships

ASI Show networking and Keynote events are must-attends among distributors. You'll be able to promote your company, products and show specials at these popular activities. Distributors will stop by your booth just to say thank you for making these events possible.

Sponsorship opportunities include:

  • ASI Connection Reception
  • New Product Preview Reception
  • Closing Reception
Event Sponsorships This image is from a past event and does not reflect current safety protocols.

High-Profile Panel Discussions

There is no better way to increase your show profile than by associating your company name with the industry expert-filled panel discussions that will be featured at the 2022 shows. In fact, research shows that event sponsors receive 56% more leads than other exhibitors — that's an amazing return on investment!

You'll receive:

  • Your full-color logo featured on the ASI Show Directory's Official Show Sponsor page and on the ASI Show Mobile App.
  • A high-profile listing in the ASI Show Directory with a special “Official Sponsor” logo (in the exhibitor listings section).
  • Your full-color logo included on the ASI Show Sponsors Board in the busy Registration area of the show, plus an electronic ad on the Sponsors board and show entrance units.
  • A distinctive 4' x 8' banner hanging above your booth.
  • Your name and full-color logo on the ASI Show website's event page.
  • Your full-color logo on the ASI Show website's Official Show Sponsor page.
  • The opportunity to distribute product samples and catalogs to event attendees.
  • A 30-second Keynote video ad.

Registration Area

From initially registering for the show to visiting Registration onsite to wearing a badge, this opportunity is the perfect way to get your company name in front of thousands of distributors multiple times.

Registration Area Opportunities Include:
Registration Area Registration Bag
Badge Insert Lanyard

Promotional Product

What better way to get your new hot items in front of distributors than this opportunity? Products are given to each attendee in the show bag they receive upon picking up their badge. Products include lanyards, bags, pens, lip balm, pencils and mints. Other ideas are also welcome.

Product Sponsorship Opportunities Include:
Candy/Mint Hand Sanitizer Lip Balm
Pen Floor Mats Key Tag
Can Coolie Antibacterial wipes Masks

Call your ASI Show account manager with other product ideas.

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