ASI Show Dallas Education Tracks
  Decoration Success
2:10 p.m.-
3:00 p.m.
  Sublimation: The Ultimate Diversification Tool
1 BASI/MASI Credit
Are you looking for a way to grow your profits without blowing your bank account? Sublimation is a very cost-effective digital printing process that lets you expand your offerings so you can bring in more dollars on every order. You can sublimate custom cell phone covers, promotional products, plaques and awards, personalized gifts, apparel, digital appliqué, signage and more. In this session, you’ll learn how the process works, how to produce sublimated products, how much to charge and how to market your decorated items.
About Jimmy Lamb

3:10 p.m.-
4:00 p.m.
  Explore What’s New in Digital Garment Printing
1 BASI/MASI Credit
If you’ve thought about producing printed apparel, but aren’t sure it’s a good fit for your business, don’t miss this session. Direct-to-garment, sublimation and digital transfers are all viable solutions for garment printing – and they’re easy to add to a new or existing business. You’ll learn about the unique applications and limitations of each method, and see how they can be integrated into your current operation to expand your offerings and profits.
About Jimmy Lamb

4:10 p.m.-
5:00 p.m.
  Decorating Pricing Demystified: How Much Do I Charge?
1 BASI/MASI Credit
People often struggle when billing their clients for decoration services. The key is to take the big picture into account, so you understand what it truly costs to generate an order – then you can apply marketing strategies for working in appropriate margins that generate the profits you want. This session will show you how to gather and analyze business data in order to generate a baseline cost for printing, which becomes the foundation for your business’s pricing system. You’ll leave knowing:       
  • What factors must be addressed in setting up a logical pricing system
  • How production processes impact your profit margins
  • Tips to calculate the cost-savings of multi-piece production and translate it into volume price discounts.
About Jimmy Lamb