THURSDAY, JANUARY 25, 2018 • EXHIBIT DAY ONE

11:00 a.m.- 11:50 a.m.   10 Budget-Friendly Ways to Promote Your Business Now 1 BASI/MASI Credit In addition to promoting their clients, distributors and decorators need to master the fine art of self-promotion. In this session, you’ll learn 10 can’t-miss, cost-effective marketing techniques for reaching prospects, building loyalty among current clients and bringing back lost clients. You’ll leave knowing: Why some of the best promotions cost the least amount of money How to create visibility every day, simply and effectively Tips for expanding your reach into specific target markets How to make your company and brand unforgettable. About Jimmy Lamb

Noon- 12:50 p.m.   Use Perception-Based Pricing to Increase Your Sales 1 BASI/MASI Credit Maximizing the perceived value of each and every item you sell is a surefire way to earn higher margins. The customer’s perception of the value you deliver is key, and it’s vital to present your products and services in creative ways that clearly define the highest level of value. In this session you’ll learn how to: Describe your products in terms that increase the perceived value Target client needs such that they understand the value benefit of your products and services Build sample kits that encourage customers to buy higher-margin items and more products. About Jimmy Lamb

1:30 p.m.- 2:20 p.m.   Learn the Latest Trends in Corporate Logos 1 BASI/MASI Credit Knowing the current logo, color and design trends that clients are looking for – and how to achieve them – will help your company become their go-to decorator. In this session, you’ll see what’s popular in logo colors, shapes, sizes, customization and more. Keeping on top of what works in the corporate world will serve you and your customers well, so you can tweak existing logos (or design new ones) and expertly translate print to embroidery. About Colleen Hartigan

2:30 p.m.- 3:20 p.m.   Find Success in What You Love to Do 1 BASI/MASI Credit In this session you’ll get a glimpse into niche marketing and discover how you can find success by tailoring your sales strategy for people just like you. Rather than targeting the masses, you’ll learn how to seek out groups of people who share your same passions. You’re already the expert at what you do, and there’s a niche out there for you to sell to that will make you excited to go to work in the morning. About Brett Bowden

FRIDAY, JANUARY 26, 2018 • EXHIBIT DAY TWO

11:00 a.m.- 11:50 a.m.   Sales Secrets From Top 5% Performers 1 BASI/MASI Credit Have you heard the expression, “Everything he/she touches turns to gold”? Has it left you wondering: What is their secret sauce? The truth is, successful people choose to be different: Top 5% Performers think differently, act differently, see themselves differently, and spend their time differently. Their successful outcomes require setting goals, establishing business plans to achieve those goals, and holding themselves accountable to execute these strategies. This dynamic session will focus on how to become the best version of yourself by simply following the Top 5% plan. You’ll leave with an understanding of: Messaging – Position yourself to succeed: Define your brand advantage Education – Make yourself indispensable: Elite industry experts understand and incorporate the latest products/tools/trends in the solutions they provide customers Business Planning – Be unwavering: Set specific, attainable goals, develop a plan to achieve those goals, and then execute while holding yourself accountable Business Structure – Be deliberate in how you spend your time. About Bob De Garmo

Noon- 12:50 p.m.   Reach More Customers With Online and Mobile Marketing 1 BASI/MASI Credit Google analytics, mobile marketing, e-cards, web conferencing, configurators – do you really know what these are and how to use them to grow your business? Business and marketing technology is expanding in leaps and bounds, yet few distributors and decorators take advantage of the many low-cost and no-cost apps, services and products at their fingertips. In this session you’ll discover how they work, how to use them and where to find them during this fast-paced, technology-driven session. You’ll leave knowing: What the most popular online and mobile marketing platforms are Tips for making a small company seem like a major corporation online How to simplify your management and marketing processes using mobile technology. About Jimmy Lamb

1:30 p.m.- 2:20 p.m.   Stabilizers: The Hidden Hero of Successful Embroidery Designs 1 BASI/MASI Credit Great embroidery is a combination of many elements that come together to produce a flawless design. Digitizing, hooping, tension settings and thread selection contribute to the final product, but perhaps the most overlooked dimension of embroidery is what goes on behind the stitching: the stabilizer. In this session, you’ll learn about cut-away, tear-away and specialty stabilizers, and how to choose the correct one to ensure your design’s success. About Colleen Hartigan