ASI Show Chicago Education Tracks
  Fashion Zone
WEDNESDAY, JULY 10, 2019 • EXHIBIT DAY ONE
       
10:30 a.m.-
11:00 a.m.
  Think Like the Big Brands: Create a Lasting Impression With On-Trend Decoration
Branding powerhouses like Starbucks, Apple and Nike know how to use things like color, shapes and other graphic elements to tell a story and make an emotional connection with their target audience. Learn from the pros to build your own brand and the brands of your clients! In this interactive discussion, decorating and branding expert Jay Busselle and Wearables Executive Editor Theresa Hegel will talk branding strategy, color and design trends, and hot decoration methods.
About Jay Busselle
About Theresa Hegel

       
1:00 p.m.-
1:30 p.m.
  Re-Spun by Marine Layer: An Inside Look Into What Happens to Your Favorite ‘80s Hair Band Tees
Marine Layer, known for making “absurdly soft shirts,” has recently launched the Re-Spun Closed Loop T-Shirt program. In this session, you’ll hear about the four steps of the unique upcycling process that takes your old raggedy T-shirt and turns it into your new favorite. You’ll also explore other ways to bring environmentally sustainable apparel into your everyday business.
About Andrew Graham
 
THURSDAY, JULY 11, 2019 • EXHIBIT DAY TWO
       
10:30 a.m.-
11:00 a.m.
  Charles River Apparel Q&A
Description to come.
 

       
1:00 p.m.-
1:30 p.m.
  Think Like the Big Brands: Create a Lasting Impression With On-Trend Decoration
Branding powerhouses like Starbucks, Apple and Nike know how to use things like color, shapes and other graphic elements to tell a story and make an emotional connection with their target audience. Learn from the pros to build your own brand and the brands of your clients! In this interactive discussion, decorating and branding expert Jay Busselle and Wearables Executive Editor Theresa Hegel will talk branding strategy, color and design trends, and hot decoration methods.
About Jay Busselle
About Theresa Hegel