ASI Show Chicago Education Tracks
                                              
Corporate Gifts & Incentives
TUESDAY, JULY 9, 2019 • EDUCATION DAY
       
10:00 a.m.-
10:50 a.m.
  Corporate Gifts 101: Expanding Your Business With Corporate Gifts & Incentives
In a survey, people who received a corporate gift said it made them feel happy, thankful, valued and appreciated. What’s more, 68% of employees would rather receive a holiday gift than attend a year-end party. You can help your clients take advantage of this goodwill – and grow your own income – by selling corporate gifts and incentives. In this session, you’ll discover how to find the contacts within your current clients’ organizations who use corporate gifts and get advice on the types of programs to pitch. You’ll discuss different approaches for communicating the value of corporate gifts and incentives to your clients, and explaining the benefits of working with a distributor rather than purchasing them through retail outlets. You’ll also learn how to find sources for various types of corporate gifts, how to present them for maximum impact, and other tools to add value for your customers. Presented in partnership with The Incentive Marketing Association (IMA), a nonprofit trade association for the corporate gift and incentive industry.
About Barb Hendrickson

       
11:00 a.m.-
11:50 a.m.
  Corporate Gifts 201: What Corporate Gift Suppliers Can Do for You
You may be surprised at the breadth of products and level of consultative assistance suppliers within the corporate gifts and incentives industry can provide. In this panel discussion, suppliers will discuss case studies of successful projects they’ve worked on with distributors, detail the services they offer, and share the ways they’re set up to work specifically with promotional products distributors for maximum ROI. Presented in partnership with The Incentive Marketing Association (IMA), a nonprofit trade association for the corporate gift and incentive industry.
About Barb Hendrickson

       
Noon-
12:50 p.m.
  Corporate Gifts 301: How Distributors Are Profiting From Corporate Gifts
In this lively discussion, you’ll hear from distributors that are increasing their business with current clients by providing corporate gifts. They’ll share examples of recent gift and incentives projects and tell you: how they found the purchasing contact; the many supplier options they considered; the sources they used for the gifts; and how they closed the sale. Don’t miss this chance to see how expanding into the corporate gift market has positively impacted distributorships just like yours. Presented in partnership with The Incentive Marketing Association (IMA), a nonprofit trade association for the corporate gift and incentive industry.
About Barb Hendrickson