ASI Show Fort Worth Education Tracks
Social Media & Marketing  
10:00 a.m.-
10:50 a.m.
  Self-Promotion Campaigns That Wow, Engage & Get Results
The true power of promotional products is the way they engage and excite people in an actionable manner – and the same can be said of successful self-promotion campaigns. Whether for your own distributorship or for your client’s business, self-promos are a great way to drive definitive results while staying on budget. In this session, you’ll see unique self-promo case studies that will stir your creative juices, and discover effective, memorable development, implementation, execution and follow-through strategies that engage with amazing success.
About Cliff Quicksell

11:00 a.m.-
11:50 a.m.
  Increase Your Visibility & Leads Through LinkedIn
Experts agree that LinkedIn is one of the most overlooked and underrated social media platforms for marketing. In fact, according to B2B News Network, approximately half of all users are likely to purchase from a company that they engage with on LinkedIn. This session will deliver easy steps you can implement right away to boost your visibility and acquire more leads. You'll leave knowing how to:
  • Optimize your profile to make yourself easy to find
  • Grow your network with proven engagement strategies
  • Use LinkedIn's advanced search tools to find B2B prospects.
About Jay Busselle

12:50 p.m.
  Reach Every Customer: Proven Marketing Strategies to Complement Your Online Presence
In today’s world, it’s vital to have a strong online presence for your distributorship. However, tried-and-true marketing techniques are no less important. In this session, you’ll delve into ways to keep yourself top-of-mind with your customers and prospects, and discuss why interpersonal selling will never go away. You’ll leave with a strong understanding of how to effectively use:
  • Self-promotions, sent by mail or delivered in person
  • Unique action mailer promotions
  • Relationship-building holiday and thank-you gifts
  • TOPC – the Top-of-Mind Call.
About Danny Friedman

2:10 p.m.-
3:00 p.m.
  Showcase Yourself: Add Video to Your Social Media Mix
Video is an important tool when telling your story on social media, and you don't need expensive equipment to get started. One of the most powerful video tools is right in your pocket: your smartphone. A thoughtful strategy and an understanding of best practices will make all the difference in your success. In this session you'll discover:
  • How to produce the right video for each social platform
  • Proven video ideas and examples to help you get started
  • Tips for creating effective videos with targeted content.
About Jay Busselle

3:10 p.m.-
5:00 p.m.
  Make Your Website Work for You: Expert E-Commerce Tools & Tips
There are over 2 million websites created every day, and Google updates their algorithms 500 times a year. With ever-changing digital commerce, it’s more important than ever to maintain your online relevance and a competitive edge. In this session we’ll explore the easiest ways to enhance, develop content for, market and track the performance of your website. You’ll also learn creative ideas that mix traditional, social media and internet marketing tactics. You’ll leave knowing:
  • Popular platforms, and how to integrate and enhance your existing platform
  • Ways to provide relevant content through blogging and social engagement
  • How to easily implement video online to attract viewers
  • How to build a marketing budget, and what tactics work well for niche markets and industries.
About Ryan Moor