ASI Show Orlando Education Tracks
  Power Sessions
11:00 a.m.-
11:50 a.m.
  Fire Up Your Imagination: Five Secrets to Developing Your Creativity
We’re lucky to work in an imaginative industry that gives us the opportunity to build ingenious campaigns for our customers. But with deadlines and the fast pace of everyday life, we rarely have the time to invest in our own creative development. In this session, you’ll learn the five key disciplines you can easily incorporate into your day to help overcome creative roadblocks and become more imaginative. We’ll explore:
  • How the process of “capturing” is uniquely powerful to all artists and to this industry
  • Participating in a community as a “scenius”
  • How to ideate for your clients and build a creative brief
  • The secret to extraordinarily creative ideas.
About Bobby Lehew

12:50 p.m.
  Get the Most From Every Sale: Upselling & Cross-Selling
In each transaction you have with a client, if you’re not cross-selling and upselling, you’re leaving money on the table. In this session you’ll discover how becoming proficient in this sales skill will improve your clients’ campaigns and boost your bottom line. You’ll leave knowing:
  • How to make clients aware of complementary items and their benefits
  • How to discuss the client’s budget
  • How to ask the right questions that will make the client close the sale for you
  • How providing additional services can increase the sale.
About Danny Friedman

1:30 p.m.-
2:20 p.m.
  Top 10 Twitter Tips to Close the Deal
Twitter is an important social channel with benefits other social platforms don't have. Your challenge as marketers and small-business owners is to find your target audience on Twitter and engage them. In this session you’ll learn what you should be doing to get more followers and prospects for your business, how to use Analytics to check your results, and hear how companies just like yours have found success with Twitter.

About Jay Busselle

3:30 p.m.-
3:20 p.m.
  Seven Major Marketing Fails: Identify & Prevent These Common Mistakes
We’re all guilty of making a mistake from time to time, but knowing how to avoid some of the most common blunders will put you a step ahead of the competition. This session will uncover the seven major reasons why marketing fails – and most importantly, discuss how to stop your campaigns from going bust. By closely analyzing your marketing efforts, you can get on the path to success, and you’ll find out how you can help your clients and prospects identify areas where they may need improvement, too.
About Cliff Quicksell
11:00 a.m.-
11:50 a.m.
  Managing a Customer Service Crisis: What to Do When It’s Your Fault
It’s inevitable that things will go wrong once in a while: products arrive late, logos are printed incorrectly, instructions are overlooked. But when you’re the cause of the problem, how you handle the situation can mean the difference between an understanding client and a furious one. In this session, taught by a leader in conflict resolution, you’ll learn how to gracefully implement the four steps to recovery:
  • Admit that you’ve made a mistake
  • Apologize with transparent sincerity and apply verbal techniques for genuine and empathetic statements
  • Ask for another chance to make it right
  • Appreciate your customer.
About Steven Sewell

12:50 p.m.
  Social Media Success: How to Create an Online Following
Having a strong presence on social media is a vital step to growing your business. By creating a following of satisfied clients and interested prospects, you can ensure your future success. In this session, you’ll learn how to focus on what you’re good at doing, find out why finding a niche makes it easier to create fans, and see real-life examples of effective social media efforts.
About Brett Bowden

1:30 p.m.-
2:20 p.m.
  Banish Sales Burnout: Take Care of Yourself & Your Clients
Sales can sometimes feel like a 24/7 job, but to be the best partner for your customers, it’s important to recognize and manage stress. In this interactive session, we’ll assess the state of your professional burnout and create strategies for self-care and wellness. You’ll leave knowing how to:
  • Build a healthy work/life balance
  • Understand the three fundamentals of emotional health in sales and marketing
  • Recognize the 10 signs you’re nearing professional burnout
  • Utilize five tactics to stop feeling overloaded, overwhelmed and overlooked.


About Steven Sewell