Grow your business with information-packed sessions to help you stay ahead of the competition, connect with clients and close more deals.

These sessions will show you how to successfully market your business - and yourself. You'll learn to use social media tools to achieve your goals, and leave with strategies and tips to really stand out from the crowd.

Taught by decoration experts, these interactive sessions feature innovative heat press techniques, decorating machinery in action, and advice on choosing the best products and printing methods for your clients' campaigns.

In these sessions you'll dive into the latest version of ASI's ESP - the industry's largest, most accurate sourcing and marketing service - and see how AI can help grow your sales. Plus, you'll learn what to focus on when you're new to the promo industry, and how to make the best product recommendations for your buyers.

Take a break from the show floor and discover ways to improve your sales and social media skills, and dive into the latest version of ASI's ESP.

Take a break from the show floor and dive into the latest version of ASI's ESP, see how AI can help grow your sales, and learn how to make the best product recommendations for your buyers.

Vice chairman of the ASI Family of Companies (composed of The ASI Show!^®, ASI Computer Systems^® and ASI^®), Matthew Cohn, MASI, has launched businesses in publishing, e-commerce, trade shows and medical information. He has also served as president, education chair and treasurer of the Philadelphia Chapter of the Young Entrepreneurs Organization and is on the board of the Philadelphia Chapter of the Young President's Organization (YPO). The Philadelphia Business Journal recognized him in their "40 Under 40" awards, and he was named among the Top 100 People to Watch by Business Philadelphia magazine, as well as one of the 100 Most Influential People in the trade show industry by Tradeshow Week. He has been a featured speaker at national conferences such as American Society of Association Executives, Direct Marketing Association, Internet World, Annual Catalog Conference, Seybold Seminars, International Association of Exposition Managers and SISO.

With so many great events taking place at the ASI Show, it can be a daunting task trying to fit everything in. As a new attendee, we know how important it is for you to get the most out of the time you have - but where do you start? Join ASI's Vice Chairman Matthew Cohn as he shares great tips for working the show more effectively, and hear about all the free services and amenities available to distributors/decorators while at an ASI Show.

Carolyn Strauss, CSP, is an expert in sales, business execution and team building. She works with CEO groups, organizations and leaders across the U.S. to help them increase sales and empower their teams. The former CEO and business owner spent 18 years on-camera on the Home Shopping Network, personally selling over $160 million of her clothing line. She has appeared on PBS, CNN, ABC, NBC, Food Network and Lifetime Television Network. A frequent keynote speaker, Strauss is also the author of five books, an active member of the Screen Actors Guild, and believes that a good day includes chocolate.

All of your work as a salesperson really comes down to one pivotal moment: when you either close the deal or don't. For many sales pros, closing is their #1 challenge … but it doesn't have to be difficult or daunting. In this illuminating session, you'll discover an easy-to-navigate path that ends with your client saying, “I'll take it!” You'll leave knowing:

• How to avoid the seven biggest mistakes most sales pros make
• The exact words to say that make closing fast and simple
• Eight myths that are holding you back
• The emotions you want your prospect to feel while they're talking with you
• How to ensure objections don't derail the sale.

Charity Gibson is the chief marketing officer of Top 40 distributor Proforma, a Chef with the industry non-profit organization PromoKitchen.org, and the host of the Badass Women of Promo Podcast. With 22 years of industry tenure, and having done business on the distributor, service provider and supplier sides of the industry, she assists Proforma in reaching their goals and helps to educate and mentor professionals throughout the industry. Additionally, her award-winning social media efforts are well recognized by the promotional products community. She is known for her posting consistency, lightning-fast response times and creative problem-solving abilities. You can connect with Charity on Li nkedIn (linkedin.com/in/charitygibson) and Instagram (@ItsMeCharityG).

Brian Roney is the senior director of product design of Top 40 distributor Proforma. He has helped Proforma's distributor owners win over 8,800 stores through his management of the e-commerce department and his service as the product manager of the ProStores software ecosystem, as well as assisting in large client deals. Brian currently serves or has served on the board of several organizations, including a regional software code-development school and an industry-specific CSR business. Previously, Brian was an investment banking analyst at Raymond James; he graduated with honors from the University of Florida with a degree in Finance.

Set yourself up for success with company stores! These specialized e-commerce sites are a great way to easily engage with your customers, but they can also seem a bit intimidating - unless you know how to avoid the common frustrations and pitfalls of company stores and fulfillment programs. In this session, Proforma's Charity Gibson and Brian Roney will share the five proven steps you need to take to streamline your order process, get more clients, and win big with company stores.

The first 200 distributor attendees will receive a free lunch.

During this interactive event, you'll enjoy lunch and conversation with your distributor peers, and see the latest products and trends from suppliers - plus you'll learn the best ways to pitch them to your clients.

Cliff Quicksell, Jr., MASI, is the president and CEO of Cliff Quicksell & Associates. During his 35+ years in the industry, his passion for education and training has been exemplified by his having served five terms as the education chairperson for the regional trade association CPPA of Maryland, and he currently serves on the CPPA board as president. The author of over 1,200 articles and recipient of numerous awards for innovation and creativity, Cliff speaks, trains and consults internationally to associations and national business groups on more effective ways to market themselves and their products and services, as well as how to motivate their personnel.

While digital marketing is an important tool, people always enjoy receiving “lumpy mail” at their home or office. A package's bulk instantly sets it apart from regular flat letters and builds excitement - which means shipping a great self-promo item can significantly improve your prospecting and sales. In this interactive workshop, you'll share ideas with fellow distributors to collectively create an unforgettable marketing campaign based on self-promos. Plus, you'll learn how you can do the same for your clients' campaigns. Don't miss this unique, high-energy session that will spark your creativity and keep it burning long afterwards.

Dr. Steve Treat is CEO emeritus of Council for Relationships (CFR), the nation's oldest and largest counseling agency. He currently consults with family businesses and philanthropies on family unity and challenges of succession. He has coauthored two books, in addition to numerous book chapters and articles on process and content of marital and family therapy.

Employee communication is vital to the success of any company, and even more so in a family business. During this interactive session with senior therapist Dr. Steve Treat, you'll examine family dynamics as they pertain to running a business. You'll leave with insights and skills that can help family members of all ages get past their differences and lead to better communication, business practices and interpersonal relationships.

During this interactive final session of the day, you'll hear from many of the ASI Show's speakers as they recap the most important takeaways from their sessions. Don't miss this chance to pick up some effective strategies you may have missed.

Don't miss this exclusive preview of NEW products that suppliers will highlight in their booths on both Exhibit Days. You'll enjoy free beer, wine and snacks while getting insider sales tips from suppliers.

Jay Busselle is managing partner of FLEXpoint Social Selling. It's been about 30 years since he started printing and selling "unofficial replica" T-shirts in the mid '80s of his favorite skiing and skateboarding companies. He landed his first industry job while in college as a cut-and-paste artist for a Yellow Pages publishing company. It didn't take long before he was working for a screen printer, and soon thereafter, for his family owned promotional advertising agency. Jay is a board member (referred to as "chefs") for PromoKitchen, an all-volunteer nonprofit group focused on mentorship in the promo industry. He's a highly rated industry presenter and a trainer on topics like branding, marketing and LinkedIn. He is also a self-proclaimed CTO - Chief Taco Officer - and has found his home hanging out with the other promo peeps and apparel geeks on the island of misfit toys.

In a crowded, competitive industry like promo, it's critical to set your company and offerings apart. One way to do so is by developing a differentiation strategy: building a brand and a business that's different from those of your peers. In this session, you'll discover five distinct categories of differentiation - with industry-specific examples for each - that will help empower your brand, fuel your content and drive sales.

Martine Cadet is the founder and owner of Kaderique Consulting Group, a boutique digital media agency that helps small-business owners with branding and expanding their online presence and visibility. She is also a social media content strategist and creator, adjunct business professor and professional speaker. She teaches her clients how to convert viewers into paying clients, never run out of things to say, and feel confident in connecting with audiences by mastering the skill of storytelling.

Content marketing puts you in control of your company's story. In this session, you'll learn essential content marketing strategies specifically designed for B2B businesses and discover how to create content that resonates with your target audience, builds trust and drives conversions from prospect to client. From developing a content plan to leveraging various channels, you'll be equipped with the knowledge and skills to build your credibility and show your audience why you're the right choice for their promo needs.

Martine Cadet is the founder and owner of Kaderique Consulting Group, a boutique digital media agency that helps small-business owners with branding and expanding their online presence and visibility. She is also a social media content strategist and creator, adjunct business professor and professional speaker. She teaches her clients how to convert viewers into paying clients, never run out of things to say, and feel confident in connecting with audiences by mastering the skill of storytelling.

During this fun, interactive session, you'll discover the immense potential of video marketing in the promo industry. You are your best brand ambassador - you need to showcase yourself by creating impactful videos that engage your audience, communicate your company's message and drive sales. From planning and simple scriptwriting tips to easy production tools and the best platforms to get your message seen, you'll leave armed with practical tips you can implement immediately to add quality videos to your marketing efforts.

Jay Busselle is managing partner of FLEXpoint Social Selling. It's been about 30 years since he started printing and selling "unofficial replica" T-shirts in the mid '80s of his favorite skiing and skateboarding companies. He landed his first industry job while in college as a cut-and-paste artist for a Yellow Pages publishing company. It didn't take long before he was working for a screen printer, and soon thereafter, for his family owned promotional advertising agency. Jay is a board member (referred to as "chefs") for PromoKitchen, an all-volunteer nonprofit group focused on mentorship in the promo industry. He's a highly rated industry presenter and a trainer on topics like branding, marketing and LinkedIn. He is also a self-proclaimed CTO - Chief Taco Officer - and has found his home hanging out with the other promo peeps and apparel geeks on the island of misfit toys.

Sharing attention-seeking content on any social platform can temporarily help increase your visibility. However, that fleeting attention rarely starts meaningful conversations. On the other hand, sharing intentional content will help establish you as a thought leader and trusted partner. You'll leave this session knowing the difference between attention-seeking and intentional content, and understand how to:

• Determine the type of content that works best in each situation
• Find your core communities and decision-makers on LinkedIn for free
• Create content that resonates with a target audience
• Build solid business relationships though online interaction.

Jenna Sackett, commercial sales executive at STAHLS’, is an expert in helping businesses unlock their full potential through heat print technology. With 11 years of experience the world of apparel decoration — plus a passion for innovation and a knack for transforming ideas into reality – she specializes in tailoring custom solutions that deliver quality, efficiency and better brand awareness.

Creating a unique experience for your buyers is sure to get return programs and orders. This session will show you how use private-label apparel and promo products to help your clients build their own brand - and get excited about doing it. You'll explore private-label apparel with custom transfers and tearaway labels, along with unique branding opportunities across a variety of apparel and non-apparel pieces.

Jenna Sackett, commercial sales executive at STAHLS’, is an expert in helping businesses unlock their full potential through heat print technology. With 11 years of experience the world of apparel decoration — plus a passion for innovation and a knack for transforming ideas into reality – she specializes in tailoring custom solutions that deliver quality, efficiency and better brand awareness.

The latest buzz in apparel decoration is sustainability. In this session, you'll see a variety of decoration techniques and sustainable apparel options to help create a sustainable environment and get the optimal result for any client program. You'll leave knowing:

• Best practices for sustainable apparel decoration
• How to reduce waste in your promo apparel offerings
• The right decoration process for each sustainable product.

Jenna Sackett, commercial sales executive at STAHLS’, is an expert in helping businesses unlock their full potential through heat print technology. With 11 years of experience the world of apparel decoration — plus a passion for innovation and a knack for transforming ideas into reality – she specializes in tailoring custom solutions that deliver quality, efficiency and better brand awareness.

Printing on demand, live activations and kitting are popular topics in apparel decoration. This session will demonstrate the latest in heat printing technology and show you how to easily incorporate kitting and live on-demand printing into your business. You'll discover ways to execute live apparel decoration while reducing waste, tips to get the fastest turn times in the industry, and exactly what you need to print apparel at any event or retail location.

Jenna Sackett, commercial sales executive at STAHLS’, is an expert in helping businesses unlock their full potential through heat print technology. With 11 years of experience the world of apparel decoration — plus a passion for innovation and a knack for transforming ideas into reality – she specializes in tailoring custom solutions that deliver quality, efficiency and better brand awareness.

With the growing demand for elevated and premium decorations, you can capitalize on your customers' requests by bringing decoration in-house - without costly investments. In this session, you'll learn how you can offer all the innovative features and endless possibilities of dimensional and premium decoration to create unforgettable headwear, accessories and apparel in the leanest and most profitable way.

Joan Miracle, BASI, is an executive director of corporate accounts at ASI. She's been providing business counseling to entrepreneurs for over 30 years, with 13 years in the ad specialty industry. Her background includes successfully running a $46M operation, including the startup of numerous businesses from real estate development and acquisition to open profitable operations. Her main focus and passion have been in sales and sales training, assisting new business owners with startup marketing, leveraging technology for success, and helping established businesses grow through strategic marketing plans that emphasize online marketing and improving operational efficiency.

Starting out as a promotional products distributor is an exciting time, and with a little help from our experts, it can be a seamless transition for your business. Learn all about the industry and the first steps to take to ensure your success, including establishing a business plan, targeting the correct markets, using the right tools and resources, continuing your industry education and so much more.

Mary Furto is the VP of Marketing for Polyconcept North America (PCNA), responsible for brand strategy, demand generation, marketing communications and digital experience. Before joining PCNA she was the CMO of the safety division of Honeywell, and she has over 20 years of marketing experience at Boise Paper. She is passionate about utilizing digital marketing and data analytics to drive customer engagement with compelling value propositions and messaging. She enjoys collaborating with distributor partners on the latest trends and modern marketing tactics to help them succeed.

Liz Haesler is the Global Chief Merchandising Officer for Polyconcept North America (PCNA), responsible for retail brands, product development, supply chain and pricing. Prior to joining PCNA in 2019, she worked with product and supply chain in leadership roles at Target, Best Buy, Staples and Dick's Sporting Goods.

Trends are a response to a consumer need that pushes them toward new and different product requirements. There are common ways a trend occurs, and identifying it is much more than just recognizing the coolest and latest colors or patterns. Just as importantly, trend forecasting is a broad concept that accounts for shifts in demographics, attitudes, lifestyles and consumer behavior - all of which translate to promotional gifts that buyers and end-users will love.

The experts at PCNA conduct extensive work each year to understand market trends, and in this session, they'll provide an in-depth look at the key trends for 2024 and beyond. Don't miss this insider knowledge that will have an impact on your product recommendations and corporate-gifting strategies, and help you start the year one step ahead of the competition.

Sponsor

Michael D'Ottaviano, MASI, is an executive director of corporate accounts at ASI. He specializes in strategic solutions, helping ASI distributors members realize opportunity and grow their businesses by utilizing creative website design combined with innovative marketing campaigns. He also works with distributors to develop social media campaigns to increase web presence and grow their customer base. Michael is passionate about technology and implementing integrated solutions to help distributors streamline their business processes and grow their businesses.

Having an online store is important, but optimizing it to maximize orders is essential. In this demonstration, you'll learn the ins and outs of personalizing your ESP Website or Company Store. With our best practices at your disposal, you'll be able to create a promo store experience that works for you and the markets you target.

Angela Corvino Persichilli, BASI, is a director of product management at ASI with over a decade of experience building delightful products. For the last seven years, her focus has been on crafting products tailored to the promotional products industry. Previously, she focused on developing tools for sales professionals within an organization boasting $12 billion in annual sales. Some of her accomplishments were pivotal in generating incremental annual revenue of $36M. With a wealth of experience in sales operations, her passion lies in delivering innovative products that streamline the quote-to-order fulfillment process.

Dive into ASI's all-in-one solution, transcending traditional search. In this extended session, you'll uncover advanced search techniques and learn how to master curated collections, perfect your presentations, and maximize CRM for distributor success.

Matt Barry is ASI's chief product officer, responsible for product strategy and management of all of ASI's digital products and services. With a proven track record of creating innovative products and user experiences, he supports a team of talented product managers, designers and researchers converting the pain points of distributors, suppliers and decorators into a suite of digital products that help them become more creative, efficient and successful. Since joining ASI in 2019, he has utilized rigorous research, experimentation, world-class design and technology, deep-rooted industry knowledge and his genuine love of ASI members to cultivate ideas into delightful products and features.

In this session, you'll gain essential AI knowledge and hands-on experience with time-saving tools, and learn best practices for seamless integration into your workflow. Let's revolutionize the way you work!

Beth Paretta is the founder, owner and Team Principal of Paretta Autosport - the first woman-owned, woman-driven and woman-forward team in the INDYCAR Series. Women comprise approximately 70% of the team's roster across all roles, including mechanics, engineers, over-the-wall pit crew, marketing and operations. The team launched in 2021 and made its debut in the Indianapolis 500 - a significant milestone in the event's 110-year history.

Prior to founding Paretta Autosport, Beth held executive leadership roles across finance, operations and marketing at Volkswagen Group, Aston Martin and Fiat Chrysler Automobiles (FCA). While at FCA, she was the first woman to lead a performance brand of a global auto maker; she managed marketing and operations of production vehicles and racing programs in NASCAR, IMSA, SRO, SuperCross, TransAm, Global RallyCross and the 24 Hours of Le Mans.

Beth and Paretta Autosport utilize sport as a lens for action to promote skills-based training for women and equity in the workplace. In 2021, she co-founded Women in Motorsports North America (WIMNA), a community of motorsport professionals devoted to supporting opportunities for women across all racing disciplines and ensuring the continued strength and successful future of the sport.

A car and racing fanatic since she was 5 years old, Beth Paretta is the owner of Paretta Autosport - the first woman-owned, woman-driven team in the INDYCAR Series. Before founding her team, she held executive roles in finance, operations and marketing at multiple automotive companies. She's driven by a competitive spirit that moves her to work hard, strive to do better, and always go for the win.

In this lively keynote, Paretta will share her story and her insight on:

• Being an integral part of a team - whether at a client's company or your own
• Dealing with high-pressure situations
• Overcoming obstacles large and small
• Managing situations that make you feel like an outsider
• Going above and beyond your competitors.

Coming Soon

In this session, you'll gain essential AI knowledge and hands-on experience with time-saving tools, and learn best practices for seamless integration into your workflow. Let's revolutionize the way you work!

Cliff Quicksell, Jr., MASI, is the president and CEO of Cliff Quicksell & Associates. During his 35+ years in the industry, his passion for education and training has been exemplified by his having served five terms as the education chairperson for the regional trade association CPPA of Maryland, and he currently serves on the CPPA board as president. The author of over 1,200 articles and recipient of numerous awards for innovation and creativity, Cliff speaks, trains and consults internationally to associations and national business groups on more effective ways to market themselves and their products and services, as well as how to motivate their personnel.

It's vital to differentiate yourself from the competition, and packaging is one of the easiest ways to do that. Packaging is an industry hot topic - in fact, it was named by ASI as the 2022 Promotional Product of the Year. Utilizing this often-overlooked tool in your marketing arsenal will help you stand out and close more sales. In this session, you'll hear real-life case histories, explore production dynamics, and learn how Millennial and Gen Z promo buyers are driving changes in traditional packaging.

Mary Furto is the VP of Marketing for Polyconcept North America (PCNA), responsible for brand strategy, demand generation, marketing communications and digital experience. Before joining PCNA she was the CMO of the safety division of Honeywell, and she has over 20 years of marketing experience at Boise Paper. She is passionate about utilizing digital marketing and data analytics to drive customer engagement with compelling value propositions and messaging. She enjoys collaborating with distributor partners on the latest trends and modern marketing tactics to help them succeed.

Liz Haesler is the Global Chief Merchandising Officer for Polyconcept North America (PCNA), responsible for retail brands, product development, supply chain and pricing. Prior to joining PCNA in 2019, she worked with product and supply chain in leadership roles at Target, Best Buy, Staples and Dick's Sporting Goods.

“Ceramic-lined copper vacuum,” “stainless steel 18/8,” “powder coating” - we've all heard these terms in our industry, but do you know what they actually mean? Drinkware is the second-most popular promotional product category, and it's forecasted to continue growing strong. New products are launching every day, and it can be overwhelming to understand and interpret the differences for your buyers.

In this session, PCNA experts will guide you through “drinkware 101,” explaining the many different styles of drinkware, latest trends and decoration methods, so you can effectively plan your pitches to win more sales.

Sponsor

Jay Busselle is managing partner of FLEXpoint Social Selling. It's been about 30 years since he started printing and selling "unofficial replica" T-shirts in the mid '80s of his favorite skiing and skateboarding companies. He landed his first industry job while in college as a cut-and-paste artist for a Yellow Pages publishing company. It didn't take long before he was working for a screen printer, and soon thereafter, for his family owned promotional advertising agency. Jay is a board member (referred to as "chefs") for PromoKitchen, an all-volunteer nonprofit group focused on mentorship in the promo industry. He's a highly rated industry presenter and a trainer on topics like branding, marketing and LinkedIn. He is also a self-proclaimed CTO - Chief Taco Officer - and has found his home hanging out with the other promo peeps and apparel geeks on the island of misfit toys.

Every day, prospective clients are using the internet to decide if they want to work with you. They're looking for proof of your work and your skills (plus a vibe that appeals to them), and how you position your personal and brand story will have a significant impact on their path. Will they go from curious to serious, or from curious to confused to logging off? In this session you'll discover how to change your story from “I sell logoed stuff” to “I create memorable campaigns and solve problems” and leave feeling confident in sharing your story online and face-to-face.

This invitation-only event honors the Top 40 suppliers and distributors as well as outstanding individuals in the promo industry including the Person of the Year, Lifetime Achievement Award, Distributor and Supplier Entrepreneurs of the Year, and many more.

Join us for an evening packed full of fun at Planet Hollywood in Disney Springs. Enjoy a buffet dinner, open bar, Karaoke and a DJ spinning the tunes. Take some pics in the 360 photo booth with your new best friends, then visit the tarot card reader to find out what 2024 has in store for you! Get your caricature done to take home with you as a memento of one fantastic ASI Gala!

Jesse Cole is the founder of Fans First Entertainment and the owner of the Savannah Bananas. He is also the proud inventor of Banana Ball, the fastest and most entertaining game of baseball that features a two-hour time limit, no walks, no bunting, no stepping out of the box, no mound visits, and fans can catch a foul ball for an out.

With one mission to Make Baseball Fun, the Bananas have quickly become known as the Greatest Show in Sports. The team has sold out every game since the first season and has been featured on the Today Show, CBS Sunday Morning, HBO Real Sports, Access Hollywood, and in Bananaland, a five-part documentary original series on ESPN+.

Jesse Cole is a marketing mastermind who's been compared to Walt Disney and PT Barnum - his two favorite promoters. In this wildly entertaining keynote, the owner and founder of the Savannah Bananas will share his hard-earned lessons on how to stand out in your marketplace, drive explosive growth and inspire fanatical loyalty.

Don't miss Cole's “Five Es” formula that made the Savannah Bananas a baseball phenomenon with over 1 billion social media views and 500,000+ fans on a waiting list for tickets:

• Eliminate friction
• Entertain always
• Experiment constantly
• Engage deeply
• Empower action

Get ready to create raving fans that are loyal instead of customers that are transactional - and have fun doing it.

Coming Soon

In this session, you'll gain essential AI knowledge and hands-on experience with time-saving tools, and learn best practices for seamless integration into your workflow. Let's revolutionize the way you work!

Angela Corvino Persichilli, BASI, is a director of product management at ASI with over a decade of experience building delightful products. For the last seven years, her focus has been on crafting products tailored to the promotional products industry. Previously, she focused on developing tools for sales professionals within an organization boasting $12 billion in annual sales. Some of her accomplishments were pivotal in generating incremental annual revenue of $36M. With a wealth of experience in sales operations, her passion lies in delivering innovative products that streamline the quote-to-order fulfillment process.

Dive into ASI's all-in-one solution, transcending traditional search. In this extended session, you'll uncover advanced search techniques and learn how to master curated collections, perfect your presentations, and maximize CRM for distributor success.

The best way to end your ASI Show Orlando experience is at the Closing Celebration, where you can collect new friends' business cards and relax before heading home over complimentary beer, wine and other beverages while enjoying live music.

Exciting prizes will also be given away during the ASI Passport drawing.