Wednesday, July 26, 2023 10 a.m. - 5 p.m.
Thursday, July 27, 2023 10 a.m. - 2:30 p.m.
Tuesday, July 25, 2023 9:30 a.m. - 4:45 p.m.
McCormick Place, North Building, Halls B1 & B2

Why Attend ASI Show Chicago?

It's all about helping you succeed in the promo products industry. You'll get thousands of product ideas just in time for the busy back-to-school and holiday selling seasons. Plus, build relationships with suppliers and other distributors that will strengthen your network for years to come. Not to mention, get education to help you grow your business.

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Get New Insights and Knowledge Through Education to Improve Your Sales and Marketing Skills

Build upon your expertise with a full day of education before the show opens. Plus, sessions are held right on the show floor, all taught by subject-matter experts and industry leaders!

Meet Your Peers Through Networking Events to Share Ideas and Have Fun

Networking events are sprinkled throughout the show, including receptions and prize drawings. Recharge before gearing up for the busy selling season, meet new people and have fun.

Make Valuable and Lasting Connections to Maximize Revenue Throughout the Year

See the products you've researched online, discover unique products you weren't aware of, ask questions and collaborate with suppliers over two days.

The numbers speak for themselves

Creating the right connections at the right show yields results!


of attendees report that live events are critical to product sourcing.


of attendees successfully find new products to offer their clients.


of attendees say they are more likely to present products seen at the show.


of attendees do not attend other industry events.


Keynote with Precious Williams

Captivate, Delight & Excite: Craft the Perfect Pitch to Turn Conversations Into Currency

Thursday, July 27, 2023 8:30 a.m. - 9:45 a.m.
S100 Ballroom
Free Coffee & Hot Tea

A great sales pitch can earn you clients and sales … while a lackluster one can stop everything in its tracks. You only have one chance to hook a new prospect by getting them excited about how you can help grow their business. In this energizing keynote, “Killer Pitch Master” Precious Williams will show you how to blend your unique story, authenticity and previous wins into a captivating pitch that nails the sale every time. You'll leave knowing how to:

  • Create buzz around your personal brand
  • Authentically connect with your target market
  • Strategically go after your most promising prospects
  • Take your sales pitch from average to outstanding.
Watch Video

Panel With Top Industry Leaders

Counselor State of the Industry Panel: Insights From Top Promo Leaders

Wednesday, July 26, 2023 8:30 - 9:45 a.m.
S100 Ballroom
Free Coffee & Hot Tea

During this animated discussion, ASI Vice Chairman Matthew Cohn and four industry executives will examine the hot topics affecting today's promo marketplace. The business pros will share their insights and solutions to help you strategize for the second half of 2023 and plan for success in 2024. The panelists are: Donna Bridgeforth, founder and owner of WBE-certified distributor Bridgeforth Wolf & Associates; Melissa Ralston, chief revenue officer at Counselor Top 40 supplier Koozie Group; Liza Sachs, chief revenue officer at Counselor Top 40 distributor Kaeser & Blair; and Tej Shah, head of global sales and marketing at Counselor Top 40 distributor Overture Promotions.

Matthew Cohn

Matthew Cohn

Advertising Specialty Institute

Donna Bridgeforth

Donna Bridgeforth

Bridgeforth Wolf & Associates

Melissa Ralston

Melissa Ralston

Koozie Group

Liza Sachs

Liza Sachs

Kaeser & Blair

Tej Shah

Tej Shah

Overture Promotions

Terry Town

ASI Gala at House of Blues

House of Blues Chicago Music Hall

Wednesday, July 26, 2023 7 - 10 p.m.

Make memories with your friends and colleagues at the ASI Gala on Wednesday, July 26, 7 - 10 p.m., at the famed House of Blues Chicago Music Hall. Located in the heart of Chicago's Marina City complex, the House of Blues combines music, art and cuisine into a completely immersive and unforgettable experience. Network with industry colleagues as you indulge in unique cocktails at the open bar and delicious Southern Soul Food (with a modern twist). Explore Southern Vernacular Art from over 150 artists, which covers the walls of every room, and don't forget to hit the dance floor for live music and karaoke with the most talented musicians around. Plus you can capture the fun in our ASI Photo Booth. Be there for this night to remember!

Price is $75 through July 26, 2023.

ASI Gala Shuttle
Ameramark ACS Affiliate Services The Ampersand Group, LLC Koozie Logomark Logo Mats Showdown Displays T-Shirt Tycoon Vu Line Direct

Networking Events

At ASI Show Chicago, these events give you plenty of chances to connect in person with old friends and meet new ones.

Lunch & Learn: Suppliers Reveal the Hottest New Product Trends

Lunch & Learn: Suppliers Reveal the Hottest New Product Trends

Tuesday, July 25, 2023 12:30 - 1:45 p.m.
Limited to First 200 Attendees

During this first-come, first-served event, you'll enjoy lunch and conversation with your distributor peers and see the latest products and trends from suppliers - plus you'll learn the best ways to pitch them to your clients.

New Product Preview Reception

New Product Preview Reception

Tuesday, July 25, 2023 5 - 6 p.m.

The night before the show floor opens, enjoy light snacks, beer and wine during this exclusive preview of NEW products (and ONLY new products) that suppliers will highlight in their booths on both Exhibit Days.

Closing Celebration

Closing Celebration

Thursday, July 27, 2023 2:30 - 3 p.m.
Registration Lobby

The best way to end your ASI Show Chicago experience is at the Closing Celebration, where you can collect new friends' business cards and relax before heading home over beer, wine and other beverages while enjoying live music.

Exciting prizes will also be given during the ASI Passport drawing. Winner must be present to receive the grand prize and first prize.

ASI Distributor Members Get 1 Free Hotel Night

5 Easy Steps For Your Hotel Room Reimbursement


Reserve your hotel room via Connections Housing


Attend and have your badge scanned both exhibit days


Attend and have your badge scanned at the closing reception


Send a copy of your hotel receipt to ASI Show to receive your reimbursement


Convention Center

McCormick Place
North Building • Halls B1 & B2

2301 S. Dr. Martin Luther King Drive
Chicago, IL 60616
(312) 791-7000

Welcome to Chicago's McCormick Place, the premier convention facility in North America. Located just minutes from downtown Chicago, McCormick Place attracts close to 3 million visitors each year and is comprised of four state-of-the-art buildings: the North, South and West Buildings, and Lakeside Center. Together, they form what many consider to be the economic engine that powers the entire convention and trade show industry. McCormick Place is committed to creating a great experience for every person, every time!

Shuttle Bus Information Travel Discounts Directions View Map

Combine Business with Pleasure

Chicago is an ideal meeting destination because there is so much to see and do. While in Chicago, check out some of the sights.

Sponsoring Regional Association
Promotional Professionals Association of Chicago

Exhibitor Info

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