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8:30 - 9:45 a.m.
S100 Ballroom
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10 a.m. - 2:30 p.m. EXHIBIT FLOOR OPEN |
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10 a.m. - 2:30 p.m.
ASI Booth #841
Stop by the ASI booth for a product demo and a chance to win incredible prizes! |
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11 - 11:50 a.m.
Booth #290
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12 - 12:50 p.m.
Booth #290
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2:30 - 3 p.m.
Registration Lobby
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Grow your business with information-packed sessions to help you stay ahead of the competition, connect with clients and close more deals.
These sessions will show you how to successfully market your business - and yourself. You'll learn to use social media tools to achieve your goals, and leave with strategies and tips to really stand out from the crowd.
Taught by decoration experts, these interactive sessions feature innovative heat press techniques, decorating machinery in action, and advice on choosing the best products and printing methods for your clients' campaigns.
In these sessions you'll dive into the latest version of ASI's ESP - the industry's largest, most accurate sourcing and marketing service - and see how AI can help grow your sales. Plus, you'll learn what to focus on when you're new to the promo industry, and how to make the best product recommendations for your buyers.
Take a break from the show floor and discover ways to improve your sales and social media skills, and dive into the latest version of ASI's ESP.
Take a break from the show floor and dive into the latest version of ASI's ESP, see how AI can help grow your sales, and learn how to make the best product recommendations for your buyers.
With so many great events taking place at the ASI Show, it can be a daunting task trying to fit everything in. As a new attendee, we know how important it is for you to get the most out of the time you have - but where do you start? Join ASI's Vice Chairman Matthew Cohn as he shares great tips for working the show more effectively, and hear about all the free services and amenities available to distributors/decorators while at an ASI Show.
All of your work as a salesperson really comes down to one pivotal moment: when you either close the deal or don't. For many sales pros, closing is their #1 challenge … but it doesn't have to be difficult or daunting. In this illuminating session, you'll discover an easy-to-navigate path that ends with your client saying, “I'll take it!” You'll leave knowing:
To succeed in this industry, you need to position yourself as a truly indispensable marketing resource rather than as a salesperson. To make this happen, it's critical to morph your creative approach for every buyer by understanding their needs before you meet with them. In this session, you'll receive an actionable blueprint to differentiate yourself from any competitor, plus the tools you need to be a “creative chameleon” regardless of your audience. You'll leave armed with the confidence that comes from knowing you'll create wow and wonder in every meeting - and win the sale.
During this event you'll enjoy lunch and conversation with your distributor peers, and see the latest products and trends from suppliers - plus, you'll learn the best ways to pitch them to your clients.
PLEASE NOTE: A ticket is required to guarantee your free lunch. Pick up your ticket (1 per person) at the Education Desk starting at 8:45 a.m. on Tuesday, July 23. Ticket holders must arrive at by 12:10 p.m.
While digital marketing is an important tool, people always enjoy receiving “lumpy mail” at their home or office. A package's bulk instantly sets it apart from regular flat letters and builds excitement - which means shipping a great self-promo item can significantly improve your prospecting and sales. In this interactive workshop, you'll share ideas with fellow distributors to collectively create an unforgettable marketing campaign based on self-promos. Plus, you'll learn how you can do the same for your clients' campaigns. Don't miss this unique, high-energy session that will spark your creativity and keep it burning long afterwards.
Whether you're meeting with clients and prospects one-on-one or in a group, face-to-face or online, one thing remains the same: The way you present your ideas can make or break the sale. In this session you'll discover the skills you need to present with confidence and ease, leading to a high-energy, unforgettable delivery. You'll leave knowing how to:
During this interactive final session of the day, you'll hear from many of the ASI Show's speakers as they recap the most important takeaways from their sessions. Don't miss this chance to pick up some effective strategies you may have missed.
Don't miss this exclusive preview of NEW products that suppliers will highlight in their booths on both Exhibit Days. You'll enjoy free beer, wine and snacks while getting insider sales tips from suppliers.
In a crowded, competitive industry like promo, it's critical to set your company and offerings apart. One way to do so is by developing a differentiation strategy: building a brand and a business that's different from those of your peers. In this session, you'll discover five distinct categories of differentiation - with industry-specific examples for each - that will help empower your brand, fuel your content and drive sales.
Content marketing puts you in control of your company's story. In this session, you'll learn essential content marketing strategies specifically designed for B2B businesses and discover how to create content that resonates with your target audience, builds trust and drives conversions from prospect to client. From developing a content plan to leveraging various channels, you'll be equipped with the knowledge and skills to build your credibility and show your audience why you're the right choice for their promo needs.
During this fun, interactive session, you'll discover the immense potential of video marketing in the promo industry. You are your best brand ambassador - you need to showcase yourself by creating impactful videos that engage your audience, communicate your company's message and drive sales. From planning and simple scriptwriting tips to easy production tools and the best platforms to get your message seen, you'll leave armed with practical tips you can implement immediately to add quality videos to your marketing efforts.
To get your business noticed and spark conversations on social media, it's vital to share relevant, intriguing content that will have a positive impact on your core audience. But doing this every day (or even once a week) can feel overwhelming and stressful … unless you have a clear strategy to follow. In this session, you'll discover the four keys to creating your Personal Content Accelerator - a proven tool that will help you plan to quickly post the right content for the right followers.
You'll learn how to organize your thoughts, showcase what makes you unique and create online engagement that leads to sales. Plus, you'll see social media examples from some of best marketers in the industry and delve into how AI can help your efforts. Don't miss this chance to demystify the content-creation process once and for all.
In this session, you'll see firsthand how you can heat print on demand to customize an assortment of products, including clothing, accessories and corporate gifts. This approach reduces your financial risks while broadening your company's decorating capabilities. Through interactive demonstrations, you'll learn valuable strategies and techniques for maximizing the potential of heat print on demand technology to craft compelling and lucrative branded merchandise.
In this interactive session, you'll dive deep into the critical role that the right apparel pieces play in helping you communicate brand messages. You'll discuss brand identity and target-audience analysis, and leave knowing fabric and garment types and decoration techniques that will elevate your - and your customers' - brand visibility and leave a lasting impression.
Apparel decorating is easy - iconic branding is not! In this hands-on session, you'll discover how to transform your buyer's brand from a typical left-chest logo into a memorable, iconic fusion of brand strategy, emotion and creativity. Plus, you'll see examples of successful campaigns that were able to build brand awareness, communicate current trends and showcase unique decorating techniques. You'll leave ready to set your business apart as so much more than “just another T-shirt shop.”
If you're not capitalizing on the growing headwear market, you need to start now. In this hands-on session, you'll gain headwear-specific insight and see decorating techniques that will help increase your company's decoration capability and profit. By mastering these efficient printing methods, you can enhance your productivity, reduce costs and deliver high-quality branded headwear for every buyer.
In this session, you'll explore the new ESP+ platform, meticulously crafted over years of innovation. Discover all the newest features in the tool, including how we've incorporated AI to enhance product ideation and presentation customization. You'll see this new version of ESP in action and learn how it streamlines client interactions with a versatile online portal, facilitating seamless communication and order processing. Whether you're familiar with ESP Online or ESP Web, join us to learn about roll-out plans and preview ESP+. Embrace the future of client engagement and promo tech - where you'll spend less time in front of a screen and more time providing value to your clients.
Whether you're new to promo or a longtime veteran, this session will help increase your sales by sharing essential tools you can use today. PCNA experts will delve into common industry terminology, materials and subcategories, and discuss what you need to know about bags, drinkware, stationery, apparel and other top product categories. Elevate your knowledge to expert status, and leave ready to pitch the industry's leading styles and latest merch trends to your clients.
Sponsor
Starting out as a promotional products distributor is an exciting time, and with a little help from our experts, it can be a seamless transition for your business. Learn all about the industry and the first steps to take to ensure your success, including establishing a business plan, targeting the correct markets, using the right tools and resources, continuing your industry education and so much more.
Join us to learn practical insights and best practices to create a unique online presence that aligns effortlessly with your goals and resonates well with your clients. Explore the details of customizing your ESP Website or Company Store in this demonstration.
Sales and persuasion expert Carolyn Strauss knows how to make buyers desperately want the items she's selling. In fact, as a premier clothing designer on the Home Shopping Network, she sold over $160 million in merchandise to people who never actually expressed interest in making a purchase.
In this dynamic keynote, Strauss will share the 5 secrets she used to move HSN viewers from apathy to action, and how she built incredible rapport that kept them coming back to her company - and to her. You'll learn how tap into the part of the brain that makes decisions and how to light a fire inside your clients and prospects, ensuring that every pitch ends with them saying, “I want THAT!”
Fortune 500 firms have countless promo product needs, typically spending $5 million to $25 million on promo every year. Engaging these iconic brands requires a strategic, personalized approach, including doing thorough research, building relationships, demonstrating value, and communicating effectively and creatively. (What's not required is owning a $100 million distributorship; small to midsize companies often successfully compete against larger distributorships.) In this session, you'll discover tactics to help you capture the Fortune 500's attention and land their business, and leave knowing:
It's vital to differentiate yourself from the competition, and packaging is one of the easiest ways to do that. Packaging is an industry hot topic - in fact, it was named by ASI as the 2022 Promotional Product of the Year. Utilizing this often-overlooked tool in your marketing arsenal will help you stand out and close more sales. In this session, you'll hear real-life case histories, explore production dynamics, and learn how Millennial and Gen Z promo buyers are driving changes in traditional packaging.
Whether you're new to promo or a longtime veteran, this session will help increase your sales by sharing essential tools you can use today. PCNA experts will delve into common industry terminology, materials and subcategories, and discuss what you need to know about bags, drinkware, stationery, apparel and other top product categories. Elevate your knowledge to expert status, and leave ready to pitch the industry's leading styles and latest merch trends to your clients.
Sponsor
Print is a broad and profitable product category - in fact, it has annual revenue of $100 billion. Many of your current promo clients already use print to support their operations, create market awareness and sell products. In this session, you'll dive into the print industry and learn about the key players, profitable product opportunities, demand trends, production methods, and how you can add print to your promo business.
When every distributor has access to promo products, getting noticed by potential customers comes down to what you offer that no one else can: yourself. In this session you'll explore the crucial 3 Ws that form your marketing story: Who are you? What do you do? Why should anyone care? Plus, you'll expand into nailing down the “how” that creates your narrative- the real reasons buyers will want to work with you. You'll leave knowing:
Come see the action! Soardist is inviting you onsite to visit their brand-new domestic production facility in the heart of Chicago. Join their 5 Star rated team for an exclusive first look and educational adventure to see how they construct today's most popular and affordable display products.
You'll follow a full production lifecycle from artwork to final product, showcasing the team's cutting-edge sublimation technology. Plus, you'll take a guided tour of the showroom to see the entire product lineup, including tents, table covers, flags, fabric displays, apparel and bags. All attendees will receive a curated bag of Soardist material, samples and a special offer. Transportation and lunch are provided.
Meet in the Registration Lobby by 9:50 a.m. with your Show ID Badge. Tour attendance is limited and is strictly first come, first served. Add it to your registration here.
This invitation-only event honors outstanding individuals in the promo industry including the Person of the Year, Lifetime Achievement Award, Distributor and Supplier Entrepreneurs of the Year, and many more, as well as recognizes the Top 40 suppliers and distributors.
Make memories with your friends and colleagues at the ASI Gala at the famed House of Blues Chicago Music Hall. Located in the heart of Chicago's Marina City complex, the House of Blues combines music, art and cuisine into an immersive and unforgettable experience. Network with industry colleagues as you indulge in unique cocktails at the open bar and delicious Southern soul food (with a modern twist). Explore Southern Vernacular Art from over 150 artists, which covers the walls of every room, and don't forget to hit the dance floor for live music and karaoke with the most talented musicians around. Plus, you can capture the fun in our ASI Photo Booth. Be there for a night to remember!
Everyone craves connections with other people- a warm smile, a firm handshake, a big hug. But in this age of technology innovation, that connection is often reduced to a smiley face in an email, an emoji in a text or a funny video on social media. The trick is for sales pros and business owners to build and maintain human-centered relationships with buyers who they may rarely meet in person.
In this high-energy keynote, entrepreneur and best-selling author Ramon Ray will show you how to expertly reach and interact with prospects and clients using LinkedIn, smartphones and DMs … without sounding like an AI-generated robot. You'll discover how to add authenticity, empathy and other human elements into your content and your transactions, and leave no doubt that your team is made up of real people offering real promo solutions.
In this session you'll explore the ESP+ platform, meticulously crafted over years of innovation. Discover how AI enhances product ideation and presentation customization. Streamline client interactions with our versatile online portal, facilitating seamless communication and order processing. Whether you're familiar with ESP Online or ESP Web, join us to learn about roll-out plans and preview ESP+. Embrace the future of client engagement, where you'll spend less time in front of a screen and more time providing value to your clients.
In this session you'll explore the ESP+ platform, meticulously crafted over years of innovation. Discover how AI enhances product ideation and presentation customization. Streamline client interactions with our versatile online portal, facilitating seamless communication and order processing. Whether you're familiar with ESP Online or ESP Web, join us to learn about roll-out plans and preview ESP+. Embrace the future of client engagement, where you'll spend less time in front of a screen and more time providing value to your clients.
The best way to end your ASI Show experience is at the Closing Celebration, where you can collect new friends' business cards and relax before heading home. Enjoy beer, wine and other beverages while the DJ spins some tunes.
Exciting prizes will also be given away during the ASI Passport drawing.
While at ASI Shows, ASI distributor members can participate in the ASI Passport. Don't just scan the show floor - this is your opportunity to learn more about the participating ASI Passport exhibitor participants and their products, and your chance to win amazing prizes. When visiting each participating exhibitor, ask them their question provided on your ASI Passport, fill in the answer, get a sticker and add your information. Then, drop off your completed Passport at Registration and you could win one of a variety of exciting prizes! Winners are chosen at each ASI Show during the Closing Celebration.
Must be 18 or older to win.
Winner must be present to receive the prize.
Winner must be present to receive the prize.
Click here to submit your question and we'll reply ASAP.
Register online today or call our Registration Specialists at (800) 546-3300.