Why Attend ASI Show Chicago?

Ensure your end-of-year success! The industry's LAST large-scale trade show of 2025, ASI Show Chicago, delivers everything you need to take your business to the next level. Discover thousands of product ideas just in time for the back-to-school and holiday selling seasons, connect with top suppliers and distributors to build valuable relationships, and gain expert insights to stay ahead of the competition!

Register Now Upgrade to the Platinum Experience
McCormick Place
West Building - Hall F1 & F2
Education Day
Tuesday, July 22, 2025 • 9 a.m. - 6 p.m.
Exhibit Days

Wednesday, July 23, 2025• 8:30 a.m. - 5 p.m.
Expo Hall Open • 10 a.m. - 5 p.m.

Thursday, July 24, 2025 • 8:30 a.m. - 3 p.m.
Expo Hall Open • 10 a.m. - 2:30 p.m.

Please note that our exhibit days fall on a weekend (Saturday-Sunday), and our phone lines will not be in service during this time. For any questions or assistance with registration, please email us at ASIShowRegistration@asicentral.com, and our team will be happy to help!

Attendee Info

General Sessions

Education Day Events

Networking Events

Expo Hall Activities

Resources

We've Got It All Covered!

Learn New Skills and Insights to Improve Your Sales and Marketing

Meet new people and build your expertise with education before the show opens. Plus, sessions are held on both exhibit days, all taught by subject-matter experts and industry leaders.

Meet Your Peers Through Networking Events to Share Ideas and Have Fun

Networking opportunities are plentiful throughout the show. From receptions to prize drawings, recharge before gearing up for Q3 and Q4. Make sure your clients always have the best options by making the best connections.

Make Valuable and Lasting Connections to Maximize Revenue Throughout the Year

See and feel the products you've researched online, discover unique products you weren't aware of, ask questions and collaborate with suppliers over two days.

The Numbers Speak For Themselves

98%

reported that ASI Shows are critical to product sourcing.

99%

found products and services to meet their clients' immediate needs (89% found NEW products).

91%

of attendees say they are more likely to present products seen at the show.

97%

found products they had not been aware of before attending the show.

96%

found products and/or services that will allow them to expand their markets.

3/4

(74%) found and made new vendor relationships at our shows.

Register Now
 

Breakfast Brainstorm: Connect & Collaborate on Today's Business Challenges FREE

Wednesday, July 23, 2025• 8:30 - 9:45 a.m.

W375A

Kick off the first Exhibit Day with engaging, energized networking. During this highly interactive session, you'll problem-solve with other distributors in small groups to work out key business concerns, pain points and obstacles to overcome. Mark your calendar for this dynamic mix of discussion and discovery, plus a free breakfast!

First come, first served!

Co-Sponsors
Label Specialties

Label Specialties
asi/66361

Ameramark

All American Writing Instruments
asi/76811

 

Brian Urlacher

Keynote with Brian Urlacher FREE

How To Harness Momentum & Triumph Over Adversity

Thursday, July 24, 2025 • 8:30 - 9:45 a.m.

W375A
Don't miss your chance to catch an autographed football!

Pro Football Hall of Famer and legendary Chicago Bears linebacker Brian Urlacher is proof that a strong work ethic is critical to achieving sustained success. Throughout his 13 years with the Bears, his dedication and resilience helped him overcome obstacles, and he triumphed through reaching personal and team goals. He has worked with major brands including Nike, Old Spice and Restore Hair, and is an active philanthropist supporting organizations benefitting both people and animals.

In this lively, candid conversation with ASI's President & CEO Tim Andrews, Urlacher will share fascinating personal anecdotes along with actionable lessons on accountability, teamwork, character, perseverance and pushing through adversity. You're sure to leave feeling empowered and prepared to push your business to new heights in today's competitive environment.

Meet Brian Urlacher Watch Hall of Fame Speech
Sponsor
Label Specialties

Label Specialties
asi/66361

 

Education Day Events

Get a head start on your journey of discovery. Dive deep into learning from suppliers and experience the thrill of discovering the newest products FIRST, before the show officially opens.

 
Lunch & Learn: Suppliers Share Trend-Driven Products & How To Sell Them

Lunch & Learn: Suppliers Share Trend-Driven Products & How To Sell Them FREE

Tuesday, July 22, 2025 • 12 - 1:20 p.m.
W181C

Enjoy lunch and conversation with your distributor peers, and see the latest products and trends from suppliers. Plus, you'll learn the best ways to pitch them to your clients.

PLEASE NOTE: A ticket is required to guarantee your free lunch. Pick up your ticket (1 per person) at the Education Desk starting at 8:30 a.m. on Tuesday, July 22. Ticket holders must arrive by 12:10 p.m.

 
New Product Preview

New Product Preview FREE

Tuesday, July 22, 2025 • 5 - 6 p.m.
W184A

Join us the night before the Expo Hall opens for an exclusive sneak peek at the hottest new products hitting the market. Enjoy beer, wine and soft drinks as you get the first look at what suppliers will showcase in their booths on both exhibit days. It's your chance to mingle, preview and toast to innovation!

 

Networking Events

Connect in person with old friends and meet new ones.

 
Just Added!
Factory Tour of Soardist

Factory Tour of DFS FREE

Tuesday, July 22, 2025 • 10 a.m. - 1:20 p.m.

Step into the world of commercial printing and learn how you can grow your revenue and become even more invaluable to your clients. Selling print is the perfect opportunity to diversify and add balance to your promo business during market ups and downs.

You'll enjoy a FREE behind-the-scenes tour and discover how DFS produces everything from checks and business cards to catalogs and signage. You'll also see some of the incredible custom capabilities they offer, so you can give your clients exactly the look they want. Plus, you'll get a sneak peek at an exciting, brand-new product made with a patented process that will be revealed at ASI Show Chicago!

All attendees will receive a "Big Opportunities" bag of gifts, samples, exclusive offers and more, plus free transportation and lunch. No open-toed shoes, please.

Meet in the Registration Lobby by 9:50 a.m. with your Show ID Badge. Tour attendance is limited and is strictly first come, first served. Add it to your registration here.

 

ASI Gala at Punch Bowl Social

Wednesday, July 23, 2025 • 7 - 10 p.m.
310 N Green St, Chicago, IL 60607

Get ready for a night of excitement at one of Chicago's hottest venues! Whether you're into bowling, arcade games, private karaoke rooms, or shuffleboard, we've got something for everyone.

Indulge in a delicious dinner buffet and enjoy an open bar as you mingle and celebrate with your Promo peers in style. The venue's industrial-chic design, blending vintage and modern elements, creates a vibrant and welcoming atmosphere that's perfect for fun and networking.

Don't miss out on this amazing event – it's going to be a blast!

Reserve your ticket for just $50 through 6/29/25! ($75 at the door)

Free Shuttle service from ASI endorsed hotels

 
Closing Celebration

Closing Celebration

Thursday, July 24, 2025 • 2:30 - 3 p.m.
Registration Lobby

The best way to end your ASI Show Chicago experience is at the Closing Celebration, where you can collect new friends' business cards and relax before heading home. Enjoy beer, wine and other beverages while the DJ spins some tunes.

Exciting prizes will also be awarded during the ASI Passport drawing. Winners must be present to receive the grand prize and first prize.

 

Expo Hall Activities

Make these fun events a "must stop" on your personal show schedule.

 

Get Support and Solutions at the NEW ASI Booth

Booth #435

Experience personalized, hands-on help and recommendations for your business—bring your questions, and we'll have the answers. Book your 15-minute session to receive one-on-one assistance from an ASI product support specialist at the show!

The NEW ESP+ Stores Now Open For Business!

Booth #

Build, launch, and manage branded stores for your clients in 5 simple steps! Schedule a 15-minute demo or stop by to learn how it can streamline and simplify ordering for both you and your customers.

 

Refresh & Recharge Lounge

Wednesday, July 23, 2025• 12 - 5 p.m.
Thursday, July 24, 2025 • 10 a.m. - 4 p.m.
Booth #541

Take a well-deserved break from the action to check your messages, grab some water or charge your device. Review the ASI Show app's floor plan to set your strategy of supplier visits.

 

ASI Passport: Members Benefit

Visit participating suppliers found on the passport included in your badge. Find out what their hottest promo products are, collect their stamps then submit your completed passport to be entered to win amazing prizes.

Get More Information

 

Power Hour Raffles

Drop the raffle tickets included in your badge at each of the participating supplier booths to be entered to win their great prizes. Check back soon for the schedule.

Sponsor

Soardist Solutions, asi/88083

Drawing: Wednesday, July 23, 2025 at 2:30 p.m. – Booth #301

 

Lenovo Giveaway!

Booth #239

ASI Members, stop by booth #239 to enter to win a Lenovo tablet* and learn about the various discounts available to you through your ASI membership and the Business Savings Program!

*Giveaway available to ASI members only. Valid only in ASI Show Chicago. Winner will be chosen post-show & emailed directly.

ASI Distributor Members Get One Free Hotel Night

5 Easy Steps For Your Hotel Room Reimbursement

1

Register for ASI Show.

2

Reserve your hotel room via Connections Housing.

3

Attend and have your badge scanned both exhibit days.

4

Attend and have your badge scanned at the Closing Celebration.

5

Send a copy of your hotel receipt to ASI Show to receive your reimbursement.

 
 

Convention Center

McCormick Place
West Building - Hall F2

2301 S. Dr. Martin Luther King Drive
Chicago, IL 60616
(312) 791-7000

Welcome to Chicago's McCormick Place, the premier convention facility in North America. Located just minutes from downtown Chicago, McCormick Place attracts close to 3 million visitors each year and is comprised of four state-of-the-art buildings: the North, South and West Buildings, and Lakeside Center. Together, they form what many consider to be the economic engine that powers the entire convention and trade show industry. McCormick Place is committed to creating a great experience for every person, every time!

Travel Discounts Directions Shuttle Bus Schedule View Maps
 

Combine Business with Pleasure

Chicago is an ideal meeting destination because there is so much to see and do. While in Chicago, check out some of the sights — and don't forget to bring your show badge! Many local attractions, restaurants, and retailers offer exclusive discounts when you show your badge.

2025 Chicago Visitors Guide
Riverwalk

Riverwalk

Navy Pier

Navy Pier

Millennium Park

Millennium Park

Museum Campus

Museum Campus

Scan the QR code and use this complimentary service to guide you to the town's award-winning restaurants, bars and retailers. Show your show badge at select locations to unlock special deals and discounts!

QR Code

choosechicago.com/concierge

Have Questions?

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Register online today or call our Registration Specialists at (800) 546-3300.

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