As the leader in the promotional products industry, ASI Show knows the importance of bringing the community back together while also understanding there's a need to accomplish this in a safe and controlled environment.

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Discovery Starts Here

Why Attend ASI Show Chicago?

ASI Show® Chicago is centrally located in the U.S. mid-year, allowing you to infuse excitement into your product offerings and accelerate sales leading up to the busy back-to-school and holiday seasons. Make connections with over 500 suppliers looking to provide the new products and quick turnaround times you need to be a valuable and trusted partner to your clients.

Creating the right connections at the right show yields results!

The numbers speak for themselves.


of attendees report that live events are critical to product sourcing.


of attendees successfully find new products to offer their clients.


of attendees say they are more likely to present products seen at the show.


of attendees do not attend other industry events.

Networking Starts Here

Meet Your Peers Through Networking Events to Share Ideas and Have Fun

Networking events sprinkled throughout all three days include cocktail receptions, prize drawings and so much more. Recharge before gearing up for the busy selling season, meet new people and HAVE FUN. Bring your family and add on a few days to turn your trip into a vacation in an exciting city!

Education Starts Here

Get New Insights and Knowledge Through Education to Improve Your Sales and Marketing Skills

Education Day, July 13, features a full day of classes – free to ASI® members – and Education Power Sessions are held on July 14-15, so you can build upon your expertise on all three days.

Business Starts Here

Make Valuable and Lasting Connections to Maximize Revenue Throughout the Year

There's nothing quite like the in-person experience you get at a trade show. See the products you've researched online, discover unique products you weren't aware of, ask questions and collaborate with suppliers over two days.

Book Your Hotel and Save

Connections Housing is the only official housing vendor of ASI Show. Book through them and save on hotels conveniently located to the convention center. ASI members receive a hotel reimbursement for the first night of exhibits.

While other hotel resellers may contact you offering housing for your trip, they are not endorsed by or affiliated with the ASI Show.

Suppliers -- Exhibit With Us!

By exhibiting at ASI Show Chicago, you'll introduce your products to thousands of motivated distributors ready to discover new products, place an order and build a lasting relationship.

Contact Your Account Manager
Terry Bradshaw

Keynote With Terry Bradshaw

Co-host & Analyst, FOX NFL Sunday and NFL Legend

Make Your Best Even Better

Thursday, July 15, 2021 8:30 a.m. - 9:45 a.m. Free

2021 is full of hope and the promise of better days ahead for promo businesses affected by the COVID-induced downturn. But even during the best of times, many entrepreneurs tend to falter when taking their business to the next level. However, that’s the ideal time to go back to basics and take a closer look at what makes people successful despite disappointment, adversity and relentless competition. In this presentation, legendary Hall of Fame Quarterback Terry Bradshaw, a success both on and off the field, will share his strategies for maintaining success through persistent self-improvement. All of us, he says, want to better ourselves, to learn about ourselves and to apply that learning towards a common goal.

Bradshaw will invite you to think in new ways about sacrifice, pain, competition and adversity, while giving specific examples of how to focus the power of dreaming, thinking and strategizing toward your goals and success.

About Terry Bradshaw

Keynote With Dan Thurmon

President of Motivation Works, Inc.

Rejuvenated & Ready For Business: Achieving Your High-Performance Sales Goals

Wednesday, July 14, 2021 8:30 a.m. - 9:45 a.m.

The world changed on March 11, 2020, and the same old sales techniques are no longer good enough. Peak performance expert Dan Thurmon understands that sales is a performance – the process of establishing authority before leading your customer through an experience that demonstrates empathy, develops interest, and earns loyalty. It's not about persuading someone to buy into your perspective, but rather demonstrating that you understand theirs.

Every sales conversation is critical and unique – but with each encounter, or “performance,” there are really three: the one you plan, the one you do, and the one you should have done (and can learn from). In this one-of-a-kind presentation that includes juggling, acrobatics and even a unicycle, Thurmon will help you become intentional about all three stages and will reveal performance secrets to improve engagement and bottom-line results.

You'll leave energized and ready to:

  • Differentiate your approach to stand above competitors
  • Focus on your value and uniqueness to transcend price objections
  • Manage your customers' expectations and ensure you deliver more than they anticipate
  • Leverage your most powerful asset – your brand – for greatest results
  • Break through external barriers and self-imposed limitations.
Order Your Tickets About Dan Thurmon
This image is from a past event and does not reflect current safety protocols.

Connection Reception

Wednesday, July 14, 2021 5:00 p.m. - 7:00 p.m.

Unwind and network with your industry peers to close Exhibit Day 1. Enjoy music, hors d'oeuvres and drinks while connecting with new and existing business partners.


Convention Center

McCormick Place
North Building Halls B1 & B2

2301 S. Martin Luther King Drive
Chicago, IL 60616
(312) 791-7000

Welcome to Chicago's McCormick Place, the premier convention facility in North America. Located just minutes from downtown Chicago, McCormick Place attracts close to 3 million visitors each year and is comprised of four state-of-the-art buildings: the North, South and West Buildings, and Lakeside Center. Together, they form what many consider to be the economic engine that powers the entire convention and trade show industry. McCormick Place is committed to creating a great experience for every person, every time!

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