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| 10 Websites That Will Make Your Job Easier |
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Presented by: Jared Reuter, Plan Ahead Events (asi/384750), (Mar. 10 and Mar. 11)
During this session, you’ll learn about online resources that will make your job, and even your life, much simpler. Need images resized to an exact dimension, but you don’t know how to do it? On a deadline to get a logo designed, but you don’t have any ideas for a concept? Want to post on multiple social media sites all at once with the click of a button, but you don’t know if that’s possible? The good news is that online resources are available to handle all of these tedious tasks – and more. You’ll leave this can’t-miss session armed with a list of websites you can utilize immediately to make your job easier…and your clients happier.
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| ESP Websites: How to Optimize Your Site and Your Sales |
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Presented by: Melissa Dillon, ASI (Mar. 12 and Mar. 14)
Want to increase your sales while presenting a professional image to your customers? ASI’s ESP Websites is the industry’s leading promotional products website service for distributors, helping buyers find relevant products and ideas. In this session, Janet Latimer, manager of distributor membership sales for ASI, will introduce you to ESP Websites and demonstrate how to create your own website. This step-by-step tutorial will show you how to promote your best-selling products and keep customers coming back to you for new and innovative promotional ideas. |
| Generational Marketing: Learn to Market to Millennials |
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Presented by: Heidi Thorne, Thorne Communications (Mar. 13)
Millennials (or Generation Y) are one of the largest generations in history. That's good news for sales and marketing professionals…but there's a twist. This generation doesn't respond to promotions in the same ways as previous generations. In this session, you’ll learn what makes Millennials, Generation X and Baby Boomers tick. You’ll leave knowing:
- Who exactly the Millennials are and how they differ from previous generations
- Why "networking" is "not working" with this crowd, and why social media isn't the only answer
- How Millennials can affect the sales process for all businesses
- The promotional products and marketing techniques that can be winners with Millennials (you might be surprised)
- What to expect from Generation Z.
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